Media AudiencesMedia Audiences

Think about your own viewing Think about your own viewing habits through out the day – what habits through out the day – what do you watch or listen to and do you watch or listen to and why?why?

Will you only buy certain brands, Will you only buy certain brands, if so why?if so why?

Think about the following Think about the following who would consume the who would consume the media text and why.media text and why.

5OO Days of Summer5OO Days of Summer

DoctorsDoctors

Soccer AmSoccer Am

The SimpsonsThe Simpsons

HollyOaksHollyOaks

The GodfatherThe Godfather

The idea of Media is built in to the The idea of Media is built in to the production of a Media text. At the very production of a Media text. At the very least, the producer has thought about a least, the producer has thought about a specific target audience and how they specific target audience and how they might make sense of the text. might make sense of the text. Traditional Media is often very Traditional Media is often very expensive so companies need to be expensive so companies need to be confident that the appropriate audience confident that the appropriate audience exists. There for research is carried out.exists. There for research is carried out.

DemographicsDemographics

Audiences can be classified into Audiences can be classified into groups using quantitative data groups using quantitative data about age, gender and socio-about age, gender and socio-economic groups? They can be economic groups? They can be identified by professional status, identified by professional status, geographical location, religion, geographical location, religion, ethnicity, and so on.ethnicity, and so on.

Socio Economic groupsSocio Economic groups

AB – Professional, business and AB – Professional, business and white collar.white collar.

C1 – Higher skilled ManualC1 – Higher skilled Manual C2 – Lower skilled ManualC2 – Lower skilled Manual DE – Semi and unskilled Manual.DE – Semi and unskilled Manual.

Who are the socio Who are the socio economic groups for economic groups for these productsthese products

PsychographicsPsychographics

This is a system for measuring This is a system for measuring consumers’ beliefs, opinions and consumers’ beliefs, opinions and interests. It’s like demographics but interests. It’s like demographics but instead of counting age, gender, race, instead of counting age, gender, race, etc, it gathers info (opinions on abortion, etc, it gathers info (opinions on abortion, religious beliefs, music tastes, religious beliefs, music tastes, personality traits etc). These are called personality traits etc). These are called ILO which stands for Interests, Attitudes ILO which stands for Interests, Attitudes and Opinions. Groups can be classified and Opinions. Groups can be classified in terms of variables like personality, in terms of variables like personality, values, attitudes, interests or lifestylesvalues, attitudes, interests or lifestyles

Go on BARBS website and find out Go on BARBS website and find out what is the most watched show what is the most watched show on terrestrial television for BBC1, on terrestrial television for BBC1, BBC2, ITV, Channel 4 and Channel BBC2, ITV, Channel 4 and Channel 5. (How many millions watch).5. (How many millions watch).