Stock foto 2.0 of

Engagement 2dot0?

Eric Siereveld

Vice President

Scoopshot

YOUR INSTANT ACCESS TO MOBILE PHOTOGRAPHERS

SO WHAT IS SCOOPSHOT?

Free mobile application & On-line Media Store

They are there at the right

time

They always have a camera

7

SEND THEM TASKS

Ja!

Metronieuws

ASESS IMAGE AUTHENTICITY IN SECONDS

FROM CONCEPT 2 CONTENT IN < 10

MINUTES

Boerderij Logistiek

Misset horeca

1 14 © P2S Media

Group Inc. 2013

“MOST ANNOYING POTHOLES” 600 photos in 12 hours with GPS data

Today I quit smoking

The Daily Meal

Wedding Cakes

600 cake photos for a wedding

article

CONTENT WITH A STORY

Stock foto 2.0

60+ media customers already use Scoopshot in 20 countries

WERKT HET? Ja!

Niet overal…

Ons huidige publiek heeft hier geen behoefte aan

We gaan echt geen geld betalen aan die lezers

Wij krijgen al foto’s binnen

We hebben hier niks met lezersfoto’s

We hebben hier eigenlijk ook niks met lezers…

Dat internet zakt wel weer in, en print gaat weer groeien

Engagement is niks voor ons

Wij bepalen zelf wel hoe de krant er uit moet zien, niet de lezer

CONTENT FOR YOUR CONTENT MARKETING

UW MERK

HIER !

58% do not trust the brand 50% act

84% trust their friends 84% act

3x – 9x higher conversion with content Unique content

THE CROWD 345,000 mobile photographers at your fingertips

69827

38773

38221

16946

16225

14911

13872

12545

10239

9212

8963

8527

8288

8098

7725

Your Heineken moment 795 photos

Engagement:

29

Heineken moment

© PS2 Media Group Inc. 2013

Prettiest smile in Sweden City Dental

Engagement:

Lumia 1020 launch Dim-light photos

Blog

Content Marketing:

Lumia 1020

33

Oxfam/Coldplay

Content Marketing:

“Scoopshot helped

us source

thousands of

images from people

we otherwise might

not have reached.

Their support for

our project was

superb, and their

reach among

creative users is a

great resource to

tap into.”

Al Kinley,

© PS2 Media Group Inc. 2013

Vogel’s How do you use iPad at home?

Consumer Insight:

Gannett – USA

Today

Fully branded UGC feed for

High School Sports content

Content

Channel:

Stock foto 2.0 of

Engagement 2dot0?

Dank voor uw aandacht!

www.scoopshot.com

REWARD & PARTICIPATE

41

AD.nl News covered in 6 minutes

Where do You Get Your Content?

Aggregate from others?

Use Stock Photos?

Or be the source of Great Content Yourself?

(Be Aggregated?)

Use Authentic

User Generated Content

Increase Trust

Gain Awareness

Gain Advocates

Increase Conversions

Increase Shares

Marketing Impact Engage

Trust

Passive

Traditional

UGC

SoMe

Doubt