media training for start ups
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Media training for start ups. Sarah Rice Head of Communications Mxit. What am I going to talk about?. What is PR? What is the difference between PR, Internal Comms and social media? Where does the media fit in? Working with the media Writing a press article. Me. Why bother?. - PowerPoint PPT PresentationTRANSCRIPT
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Media training for start ups
Sarah RiceHead of Communications
Mxit
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What am I going to talk about?
• What is PR?• What is the difference between PR,
Internal Comms and social media?• Where does the media fit in?• Working with the media• Writing a press article
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Me.
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Why bother?
The ultimate objective of any marketing is simply to sell more stuff.
If its not selling more stuff – then put your money somewhere else.
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What is PR?
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And…
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And it also…
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PR, Internal comms, social media?
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When to use what?
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When the media makes sense
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What kind of media do we have?
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What’s happening in their world?
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What is news?
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What to do: You
• Be clear on your action objective• Be clear on your message• Be clear on the story to support the
message• Do you have one good story to tell • Be able to talk about explain what your
company does quickly, confidently and easily
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What to do: Them
• Read the publication
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What not to do
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So now what?
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What to do when there isn’t an angle and you still want to talk about it?
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Writing an article
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Jennigay.co.za
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Professionals
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The Communications journey