2

MEDIA TENOR

Global TV

Award

Basis: 256,570 reports

in 29 international TV News programs 07/2009 –06/2010

Same companies continue to dominate news

Criterion 5

Diversity of reporting on companies

Basis: 256,570 reports in 29 international TV News programs, 01/07/2009 – 30/06/2010. Only top ten shown

0 2 4 6 8 10 12 14

FOX Special Report

CCTV

RTL Aktuell

ARD Tagesthemen

ZDF heute journal

ABC World News Tonight

BBC World Service

TVE1 Telediario 2

TF1 Le Journal

SF Tagesschau

Number of companies receiving more than 20 reports

Turkish TV news dedicated to reporting on education

Criterion 11

Agenda-cutting in education coverage

Basis: 256,570 reports in 29 international TV News programs, 01/07/2009 – 30/06/2010. Only top ten shown

0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0%

ZDF heute journal

NBC Nightly News

BBC1 Ten o' Clock News

CCTV

BBC 2 Newsnight

SABC Afrikaans News

SABC English News

SABC Zulu/Xhosa News

TF1 Le Journal

TRT1 Ana Haber Bülteni

Percentage of coverage focused on education issues

TF1 Le Journal further strengthens environment focus

Criterion 12

Agenda-cutting in environment coverage

Basis: 256,570 reports in 29 international TV News programs, 01/07/2009 – 30/06/2010. Only top ten shown

0% 1% 2% 3% 4% 5% 6% 7% 8%

TVE1 Telediario 2

BBC 2 Newsnight

CCTV

CNN International Desk

SF Tagesschau

RTL Aktuell

ABC World News Tonight

CBS Evening News

NBC Nightly News

TF1 Le Journal

Percentage of coverage focused on environment issues

MEDIA TENOR

Global Media

Peace Award

Basis: 197,649 reports

in 37 international TV News programs 2008-2009

Level of coverage on Instability issues: 2008/2009

Good balance of instability issues critical

Basis: 197,649 international coverage reports in 37 international TV News programs

27%27%27%28%28%29%30%32%32%32%32%35%37%37%38%39%40%41%41%

0% 50% 100%

SABC SothoDubai TV

SABC EnglishNile News

TRT Ana Haber BülteniAl Arabiya

TF1 Le JournalRAI TG1

LBCTVE1 Telediario 2

SAT.1 18:30ARD Tagesthemen

RTL AktuellBBC World ServiceZDF Heute Journal

ZDF HeuteARD TagesschauBBC2 Newsnight

Al Jazeera

Other issues Instability issues

4%

7%

11%

18%

19%

48%

51%

53%

55%

55%

0% 50% 100%

SABC Africa News…

SABC News @ 10

SABC News @ One

SABC Zulu/Xhosa

CCTV-1 News Hour

…

NBC Nightly News

ABC World News

ITV News at Ten

FOX Special Report

CBS Evening News

Other issues Instability issues

Closest to target Most extreme

over/under reporting

Target

33%

Global Peace Index Award

Diversity of coverage on conflict issues: 2008/2009

Can diverse instability coverage lessen stereotyping?

0% 10% 20% 30%

SABC Zulu/Xhosa NewsSABC News @ One

SABC Venda/Tsonga…SABC English News

SABC Sotho NewsTRT Ana Haber Bülteni

Dubai TVeNews Prime Time

BBC2 NewsnightNile NewsAl Manar

RTL AktuellSF Tagesschau

ARD TagesschauNBC Nightly NewsARD Tagesthemen

LBC TVZDF Heute Journal

ZDF HeuteFOX Special Report

0% 5% 10% 15% 20% 25% 30%

CBS Evening News

ABC World News Tonight

Al Arabiyah

Al Jazeera

BBC World Service

BBC Ten o' Clock News

TF1 Le Journal

RAI TG1

ITV News at Ten

TVE1 Telediario 2

Top 10 11-30

Al Arabiya

Global Peace Index Award

Basis: 197,649 international coverage reports in 37 international TV News programs

Share of all reports

10

And the overall winners…

Number of reports

Global Peace Index Award

Overall Ranking

Overall score

Basis: 197,649 international coverage reports in 37 international TV News programs

MEDIA TENOR

Agenda Setter of the Decade

2001-2010

Agenda Setter Award: Nominated Media

Die Welt

FAZ

Süddeutsche Zeitung

Frankfurter Rundschau

Bild-Zeitung

Berliner Zeitung

Tagesspiegel

Leipziger Volkszeitung

Spiegel

Focus

Stern

Die Zeit

FAS

Welt am Sonntag

Bild am Sonntag

ZDF (all programs)

ARD (all programs)

Deutschlandradio / Deutschlandfunk

Handelsblatt

FTD

Wirtschaftswoche

Wall Street Journal

Financial Times

New York Times

Washington Post

Criterion 1: Volume of quotations

Bild eclipses all other dailies

Basis: 68,030 quotations in 14 German print and television media

Number of quotations

Agenda Setter of the Decade

Criterion 2: Volume of quotations in the political section

Spiegel attracted most attention in political sections

number of quotations

Basis: 68,030 quotations in 14 German print and television media

Number of quotations

Agenda Setter of the Decade

Criterion 3: Volume of quotations in the business section

Bild is strong in the economy section as well

number of quotations

Basis: 68,030 quotations in 14 German print and television media

Number of quotations

Agenda Setter of the Decade

Criterion 5: Frequency of quotations on the front page

Spiegel quotations placed most prominently

Basis: 68,030 quotations in 14 German print and television media

Number of quotations

Agenda Setter of the Decade

Overall Ranking: Average Score

Bild leaves other national dailies far behind

Overall score (highest possible score=1.000)

Basis: 68,030 quotations in 14 German print and television media

Agenda Setter of the Decade

20

MEDIA TENOR

Country Award

Middle East & North Africa

MENA

Basis: 8,105 reports in 25 leading international media 06/2009 – 06/2010

The Nominees

Egypt

Israel

Jordan

Qatar

Bahrain

Saudi Arabia

United Arab Emirates

These countries achieved a volume over 48 articles in non-Arab media for the period

with a balanced rating above -30%

MENA Communicator Award

Nominees

MENA Communicator Award

Categories

Issue categories

Business & Investment

Economy

Crime & Corruption

Culture

Domestic Political Issues

International Relations

Analyst opinion

0% 20% 40% 60% 80% 100%

Qatar

Bahrain

Egypt

Cyprus

Syria

United Arab Emirates

Jordan

Israel

Saudi Arabia

Turkey

Jemen

Iraq

Palestine

Gaza

Oman

Lebanon

Iran

Kuwait

MENA Communicator Award

Rating of MENA countries: June 2009 - June 2010

Qatari ratings exemplary in 2009-2010

Most Negative

Most Positive

negative no clear rating positive

Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010

Dubai struggles as Qatar buys the world

MENA Communicator Award

Business and investment

Note: Only the countries with more than 5 reports on this issue category are shown

0% 10% 20%

United Arab Emirates

Qatar

Turkey

Egypt

Israel

0% 20% 40% 60% 80% 100%

United Arab Emirates

Qatar

Turkey

Egypt

Israel

negative no clear rating positiveShare of all reports on MENA countries

Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010

0% 2% 4% 6% 8% 10%

United Arab Emirates

Israel

Egypt

Turkey

Architecture puts UAE on the world map

MENA Communicator Award

Culture

0% 20% 40% 60% 80% 100%

United Arab Emirates

Israel

Egypt

Turkey

Note: Only the countries with more than 5 reports on this issue category are shown

negative no clear rating positive% of Country agenda

Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010

0% 20% 40% 60% 80% 100%

Israel

Saudi Arabia

Turkey

Qatar

Egypt

United Arab Emirates

MENA Communicator Award

Internal Politics

0% 10% 20% 30% 40%

Israel

Saudi Arabia

Turkey

Qatar

Egypt

United Arab Emirates

Israeli internal politics a key for the future

Note: Only the countries with more than 5 reports on this issue category are shown

negative no clear rating positiveShare of all reports

Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010

0% 10% 20% 30% 40% 50% 60% 70%

Israel

Turkey

Saudi Arabia

Egypt

Qatar

United Arab Emirates

MENA Communicator Award

International Affairs

Egypt and Turkey benefit from active role

0% 20% 40% 60% 80% 100%

Israel

Turkey

Saudi Arabia

Egypt

Qatar

United Arab Emirates

Note: Only the countries with more than 5 reports on this issue category are shown

negative no clear rating positive% of Country´s agenda

Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010

Basis: 24,019 reports in foreign reporting

in 36 international leading media

MEDIA TENOR

G 20

Award

06/2008-06/2009

G20 Award

Rating of G20 countries –June 2008- June 2009

G20 countries with a very mixed profile

Most Negative

Most Positive

negative no clear rating positive

Basis: 24 019 reports in foreign reporting in 36 international leading media, 06/2008 – 06/2009

Saudi Royals representing their country Internal politics

Volume Rating

% of reports negative no clear rating positive

G20 Award

Criteria 5: Internal Politics – June 2008- June 2009

Basis: 24 019 reports in foreign reporting in 36 international leading media, 06/2008 – 06/2009

Note: Only the countries with more than 20 reports on this issue category are shown

Russia’s foreign role a key to its image International Affairs

G20 Award

Criteria 6: Role in International Affairs – June 2008- June 2009

Basis: 24 019 reports in foreign reporting in 36 international leading media, 06/2008 – 06/2009

Note: Only the countries with more than 20 reports on this issue category are shown

% of reports negative no clear rating positive

Volume Rating

Top Overall scores Score calculations

G20 Award

Ranking

Overall score

MEDIA TENOR

Special Award

Basis: 31,736 news stories on crime, crime

prevention, war and international conflicts 01-09/2010

Violence against Women

Domestic / International Violence: The Protagonists, International TV, 01-09/2010

Violence: Who is Involved?

Basis: 31,736 news stories on crime, crime prevention, war and international conflicts in 40 international TV news programs

Missing to 100%: Countries, regions, international organizations,

health service, education, science, and individuals

Violence against Women

Salience of violence against women, international TV news, 01-09/2010

British News Most Aware of Violence Against Women

Basis: 196,918 news stories in 40 international TV news programs

Share of stories on violence against women

MEDIA TENOR

Agenda Setter Award

Business Media

Basis: 68,030 quotations

in 14 German print and television media 2001-2010

40

Overall Ranking: average score

Wirtschaftswoche made up most positions

Average score in quotation ranking 2001-2010

Basis: 68,030 quotations in 14 German print and television media

Agenda Setter Award: Business Media