OKGo

1.How would you describe there star persona?I would describe it as quirky, very original and a bit ‘nerdy’ in the sense that 4 grown men put their creative minds together to create amazing videos...

2.What use of Goodwin's theory is made in their videos?I believe that they mainly focus on ‘visuals musical’ as most of their videos show on beat editing. ‘selling the artist’ as they usually wear colours to distinguish them form one another e.g blue, yellow They also include ‘voyeurism’ in the fact that they speed themselves up to emphasize the rush aswell as going with the music

3.How would you describe their target audience?I would describe it as creative, aimed at all ages and genders who feel they want inspiration or just pure entertainment as they have videos that'll always be acknowledged by thousands of people

From watching several OKGo videos, including ’this too shall pass’ ‘a million ways’ ‘end love’ ‘don't ask me’ & ‘invincible’ i have been able to answer these questions with a better and thorough understanding...

End

love

This

too

shal

l pas

s

4.How are they attempting to appeal to an alternative audience? Each video they create it contains a different theme or music genre which most people would find entertaining, so in a sense their in that niche market where they can amuse everyone with there variety of videos

5.How would you describe the target audience for your music video?I would describe it as early teens late 20’s, mainly girls who are in that awkward stage of falling ‘in love’, having a crush and who are easily influenced by fashion ect. so our music video relates this

6.How are you attempting to target that audience? We are attempting this by including fashionable clothing worn by the artist and took footage of the artist at ‘home’ which would make it personal and make her venerable which our target audience can relate to

Invincible Invincible