Media Studies

Task 2

By Matthew Morris

MusicMagazine

Research

Large

Magazine

Company:

Bauer

Media

About The Company

oBauer Media is a department of the Bauer Media Group which is Europe’s largest privately owned publishing group. The group is a worldwide media empire which offers over 300 magazines in 15 different countries. Their media is also available online, on TV and radio stations worldwide.

Brief Company History(With Examples)

oBauer Media Group first started production as a printing house for business cards on 2nd January 1875, and since has been passed through 5 generations of the Bauer family, keeping the business to date in the Bauer family name. The multinational company now has offices in 17 countries and has a equity of over $2.2bn.

oDuring the war years 1941/42 the Bauer family was forced to discontinue publication due to paper shortages. In 1943 the publishing house was badly damaged by air raids.

o In 1987 Bella was Bauer’s first venture into publishing in the UK

o In 1986 Q Magazine was first published.

o In 1990 Bauer gained more attention with the launch of Take a Break magazine.

o In 1991 saw Bauer’s first venture into TV listings with the launch of TV Quick magazine.

o In 2004 Kerrang magazine was launched and became a radio station in 2005.

Large

Magazine

Company:

Bauer

Media

Bauer Media’s Publications

Bauer Media hosts over 300 publications some of the

publications that they host are shown by the icons around the edge of this

page.

Large

Magazine

Company:

Bauer

Media

Large

Magazine

Company:

Bauer

MediaDetailed Look at Publication

Kerrang is the best selling weekly rock magazine worldwide. The magazine is UK-based and devoted to rock music. It was first published in June 1981 as a one-off in a newspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted guitar. Kerrang! Was initially devoted to the new wave of British heavy metal and the rise of rock acts. In the early 2000s it became the best selling British music magazine. In terms of gender the magazine is attractive to male and female readers who are fans of rock music.

Large

Magazine

Company:

Bauer

MediaPublication

Target Audience

Kerrang! Has a range of audiences because there is a range of rock genres which the magazine discuss in their articles. Pop punk such as Bring Me The Horizon and You Me at Six will attract teenagers mostly because it is music that can feature in the charts but other rock music such as metal including bands such as Motorhead and Metallica this would mean that the magazine could also appeal to older fans because rock music has evolved and changed so much over the past few decades.

Large

Magazine

Company:

Bauer

MediaDetailed Look at Publication

Heat is a British entertainment magazine and as of 2004 it is one of the biggest selling magazines in the UK, with a circulation of over half a million. Heat was launched in February of 1999 as a general interest entertainment magazine at a cost of 4 million pounds. After a serious of revamps the magazine became a less serious, more gossip-oriented magazine and circulation quickly grew. A series of high-profile celebrity relationships, such as Jennifer Aniston and Brad Pitt proved ample material for the magazine while reality shows grew popular just at the right time to help fill the pages.

Large

Magazine

Company:

Bauer

MediaPublication

Target Audience

With Heat’s mix of celebrity news, gossip, beauty advice and fashion the magazine is primarily aimed at women although not as directly as other women’s magazines. It also features movie and music reviews, TV listings and major celebrity interviews. Therefore those interested in the film and TV industry might be attracted towards this publication meaning that the magazine may have a minor secondary target audience by including such reviews and interviews.

SmallMagazine

Company: BBC

Worldwide

About The CompanyoBBC Worldwide ltd is a

subsidiary of the BBC and was formed out of a restructure of its predecessor BBC enterprises in 1995. The company promotes BBC brands, sells the company abroad with the aim of supplementing the income received by the BBC through British licence fees. Its headquarters are in London and in 2013/14 the company generated profits of £157m and sales of £1042m, £173m was returned to the BBC.

SmallMagazine

Company: BBC

Worldwide

Company HistoryoIn 1991 BBC World Service

Television became the first commercially funded BBC broadcasting operation after the foreign office refused to pay for it. BBC Enterprises Ltd was subsequently reorganised in 1995 as BBC Worldwide Ltd.

oIn 2004, BBC Video merged with VCI to form 2 Entertain, which was partly owned by BBC Worldwide

oIn 2006 BBC Books was sold to publisher Random House

oIn 2007 BBC Worldwide purchased a 75% stake in the travel guide publisher Lonely Planet and acquired the last 25% in 2011

oIn 2009 it was announced that Ofcom had recommended that Channel 4 merges with either commercial network Five or BBC worldwide.

oAlso in 2009 the company was awarded the Queen’s Award for Enterprise.

SmallMagazine

Company: BBC

Worldwide

Publications The Company Manage

oBBC America

oBBC World News

oBBC Indonesia

oBBC Entertainment

oBBC HD

oBBC Kids

oBBC Lifestyle

oBBC Knowledge

oCBBC

oCbeebies

oBritish UKTV Network

SmallMagazine

Company: BBC

Worldwide

Detailed Look at Publication

Wherever You Are: The Military wives is a book produced by BBC Worldwide and published by BBC Books and is about the choir of wives who have husbands working in the military. The choir is well known in the UK after they achieved UK Christmas Number 1 in 2011. The book contains the individual stories in full for the first time straight from the wives themselves.

SmallMagazine

Company: BBC

Worldwide

Publication’s Target Audience

The target audience for this publication would be people who have listened to the military wives or people who enjoy their music. These people were mostly women who could sympathise or empathise with the women in the choir however this publication could be interesting or attractive to men who work in the military and want to see how their loved ones may react if they are out on tour in a foreign country.

SmallMagazine

Company: BBC

Worldwide

Detailed Look at Publication

BBC Music Magazine is a monthly magazine and has released issues ever since June 1992. The magazine reflects the broadcast of BBC Radio 3 which is devoted primarily to classical music. Each edition comes with a free audio CD which often includes BBC recordings of full-length works. The magazine features articles on subjects such as the favourite conductor of professional conductors.

SmallMagazine

Company: BBC

Worldwide

Publication’s Target Audience

BBC Music Magazine is based on the radio station BBC Radio 3, the target audience and purpose of Radio 3 is to offer a mix of music and culture in order to entertain its audience. This magazine would appeal mainly to older people who are interested in Jazz and classical music, it doesn’t have a specific gender role as so many people were fans and supporters of this type of music therefore they would read this magazine and also listen to BBC Radio 3.