media studies 120
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Media Studies 120. May 6 th , 2013. Warm-Up: Name That Brand III. In this round of “Name That Brand” I will show you a small part of a corporate logo. Try to… “Name That Brand!”. Practice Round. Practice Round. Round 1. Round 1. Round 2. Round 2. Round 3. Round 3. Round 4. Round 4. - PowerPoint PPT PresentationTRANSCRIPT
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MAY 6 T H , 2013
Media Studies 120
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Warm-Up: Name That Brand III
In this round of “Name That Brand” I will show you a small part of a corporate logo.
Try to… “Name That Brand!”
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Practice Round
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Practice Round
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Round 1
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Round 1
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Round 2
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Round 2
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Round 3
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Round 3
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Round 4
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Round 4
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Round 5
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Round 5
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Product Placement: A Quick Review
Discussed product placement in movies (E.T. – Transformers)
Discussed product placement on television (i.e. American Idol with Coke, AT&T, and Ford)
Discussed effectiveness of product placement (perceived – not effective vs. real – quite effective)
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Effectiveness
Industry believes that product placement IS effective.
61% of film fans said that they noticed brands advertised.
30% of viewers say they were persuaded to at least try a product after having seen it a movie.
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The Future?
In 2010, Wal-Mart teamed up with Procter & Gamble to produce “Secrets of the Mountain” and “The Jensen Project,” both family-oriented television films.
They featured the characters using Wal-Mart and Procter & Gamble products.
Ex. “The Jensen Project” featured a preview of the not then released Xbox Kinect controller.
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Small Group Discussion: Product Placement Issues
I am going to hand out a sheet of questions I want you and your group to discuss.
Take a few minutes to write down your thoughts about the questions.
As you are discussing, write down ideas that your group members mention when discussing the questions.
I will call on someone at your group at random to summarize your group’s discussion.
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Practice Set: Identifying Product Placement
Big Bang Theory
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Making Product Placements
In this activity, you will be determining where to and how to place your product.
The class will be divided into teams, with each team given a product.
The teams will determine a show to place their product in as well as develop suggestions for how the product could be incorporated into the storyline.