MEDIA STUDIES 101

An introduction to Media Studies

Batteries not included:

Your challenge today is to create a starter kit for your job. Create something to give to anyone starting in your profession, or a starter kit for someone just beginning at your school. Include a “Quick Glance” instruction sheet, something to give them advice to succeed right away…what would you like to have known when you started?

Log on to: www.wallwisher/wall/media101.com

On the following slide I took all the comments on media literacy from: http://www.tki.org.nz/r/media_studies/media_literacy_e.php and wordled them .

See the results…

A Critical Framework for Media Education

www.media-awareness.ca

NAMLE's core principles of media literacy education

 Media Literacy Education... requires active inquiry and critical thinking about the

messages we receive and create expands the concept of literacy (i.e., reading and writing) to

include all forms of media builds and reinforces skills for learners of all ages -- like

print literacy, those skills necessitate integrated, interactive, and repeated practice

develops informed, reflective and engaged participants essential for a democratic society

recognizes that media are a part of culture and function as agents of socialization

affirms that people use their individual skills, beliefs and experiences to construct their own meanings from media messages

5 key concepts of critical media analysis

media messages are constructed media messages are produced within economic, social,

political, historical and aesthetic contexts the interpretative meaning-making processes involved in

message reception consists of an interaction between the reader, the text and the culture

media have unique 'languages,' characteristics which typify various forms, genres and symbol systems of communication

media representations play a role in people's understanding of social reality

TMS' Ideas a Media Literate Citizen Might Consider

Media messages are constructed: Just as any media message is created by someone, YOU are creating a unique message represented by what you choose to include;

Every author is unique: Who you are, where you come from, what and who you know will affect makes your 'point of view' different from someone else somewhere else;

Every audience is unique: Your message will mean different things to different people in the audience because of who they are, where they come from, and what and who they know;

Each medium has its own unique language: A sequence of moving images on a screen requires different skills from a person to understand than a group of written words on a piece of paper; choosing to communicate with a video, for example, will affect a) where (in a theater, on their computer, etc.) and b) how (watching and listening to objects, people, music, graphics or words on a screen) people can receive your message;

Media messages can change how people see the real world: Watching what you choose to show them (from your 'point of view') can change how they look at your subject when they encounter it again in the real world; what you show them about a subject also might change how they look at YOU;   

You also need to make the link with the new curriculum….

The New Zealand Curriculum identifies five key competencies:

thinking using language, symbols, and texts managing self relating to others participating and contributing

What does this all mean for me?

Programme Planning