media scope introduction august 09
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MediaScope Introduction - August 09TRANSCRIPT
A new, independent, b2b online resource which allows advertising buyers to easily
‘reach beyond’ major traditional and digital media opportunities, often within valuable
niche markets
Advertising Buyers
Agency Planners
Agency Buyers
Marketers
Direct Buyers
Small Business
MediaScope ‘levels the buying field’ for all media sellers by allowing advertising buyers to search FREE and Paid listings by their key
buying criteria
*MediaSeller categories will be further developed as the directory populates
*Media SellersWOM
SponsorshipSpecialist Magazine
EthnicPostcards/postersProduct PlacementGuerrilla/Ambient
TransitExhibitions/Events
Performance/SearchClassifieds
Online - Major PortalsTV
RadioPress
MagazineCinemaPay TV
Billboards/OOHDirect Mail
AffiliateDigital RadioDirectories
Long tail digitalExperiential
Samples/vouchersMobile
Branded ContentCharity/Community
Media Sellers – particularly niche independents – (traditional &
digital)
Media Agency or Direct
Planner/Buyer
Client (Buyer)
Increasingly needs more advertising channels and niche
opportunities to build brand and achieve their objectives
Not enough time and resources to access (and
assess) progressively fragmenting advertising
opportunities.
Difficulty reaching media, agency or
direct buyers – and small business
The current media trading landscape......
Looking for cost effective, highly targeted & response
driven opportunities
Small Business
Media SellersWOM
SponsorshipSpecialist Magazine
EthnicPostcards/postersProduct PlacementGuerrilla/Ambient
TransitExhibitions/Events
Performance/SearchClassifieds
Online - Major PortalsTV
RadioPress
MagazineCinemaPay TV
Billboards/OOHDirect Mail
AffiliateDigital RadioDirectories
‘Long tail ‘digitalExperiential
Samples/vouchersMobile
Branded ContentCharity/Community
Disconnect between most media buyers & sellers.....
Advertising BuyersAgency PlannersAgency Buyers
MarketersDirect Buyers
Small Business
“There are a growing myriad of environments relevant to specific messaging. A tool which simplifies and streamlines the process of identifying areas of opportunity, is a real asset for media planners, buyers and advertisers“
Ann Morrison – currently consulting to major agencies and publishers Media Director - Euro RSCG from 1994-2004
“MediaScope promises to be a useful tool for marketers (and their agencies) looking for new ways to connect with consumers and build their brands. The
hard to find ideas can often be the very boost a brand needs to stand out and get the attention required to take the next step or further evolve its
positioning or build consumer awareness full stop. I always hated seeing a competitor or similar property engaging in a clever, media first idea. Most of
us are willing to jump through a few hoops to be first and clever – MediaScope looks set to remove the hoops!”Katie May - Founder and CEO of Kidspot/SheSpot
Former Marketing Director at SEEK - initial brand launch and first 6 years
Advertisers ‘reach beyond’ major media.......
Digital Outdoor Print Electronic Misc
Performance/Affiliate Aerial Magazines/Press Radio
WOM/Experiential/Samples
Search/Directories Transit Classifieds on/offline TV Sponsorship
Classifieds on/offline Billboards Trade MagazinesCommunity
RadioAdvertorials/
Branded content
DisplayOutdoor
/Out of Home Specialist Magazines Subscription TV Ethnic/Indigenous
Social Media Postcards/Poster Suburban/Comm Press Cinema Product Placement
Mobile/Apps Digital Billboards/POS Directories Guerrilla/Ambient
Video Exhibitions/Events
Podcasts Free/Vouchers
DM/E-newsletters Direct Mail
Digital TV/Radio Community
Gaming Charity
......through easy access to independent digital and traditional platforms - often within valuable niche markets
Media Section
.....................Free and Paid Directory Listings......................
MediaScope ‘levels the buying field’..........
Media Type/Channel
Trade Mag, Directory, Digital Radio, Aerial, Transit, WOM, Mag, Direct Mail, Outdoor,
Digital Display, Directories
Market Vertical IT, sport, parenting, lifestyle
entertainment, business
Target All people, Women, Men, Teens. Kids
GeoInternational, National,
State
VenueShopping centre, entertainment
school, transport/transit
Budget Free, PPC, Affiliate, Less than $1000,
$1,000 - $10,000, $10,000+
......by allowing advertisers to search media according to their key buying criteria
Search MEDIA Options By.......
Free and Paid Listings appear in *categories
RESULT Advertiser finds media matching exact needs
*Media can list in all appropriate categories. Categories will be further developed as the directory populates
Site Development & Launch Phases
Phase 1 – first half of August 09 -Launch splash page announcing site –with Video Introduction and ability to capture
segmented data base of media buyers, sellers, services and associations-Present to Industry Associations, Groups and key industry contacts
Phase 2 - September 09-Directory opens for businesses to add Free and Paid listings
– manual submit & payment
Phase 3 – November 09 - Launch to advertising/media market
Phase 4 – February/March 2010 - Add remaining functionality and automation such as email alerts, export function, auto submit, auto payment etc (based on market feedback and support)
The first 12 months will be dedicated to populating the directory with listings.......and raise awareness and
traffic for the MediaScope resource
How media can reach advertisers.......
MediaScope Directory:Free Listings – Business Name, Address, Phone, Email, - Website redirect link + 10 word descriptionPaid Listings – Launch offer - *$195 for 12 months (+ gst) Free Listing Features + - Logo, direct weblinks 30 words of intro text, 1 image, 300 words of text
(in a std format meeting buyers needs), Contact Us form -Promo on MediaScope home page, newsletter, photo gallery and through twitter -Highlight your membership of industry assoc, sales representation agent, audit bureau, parent company etc
- Opportunity to add google maps and video stream -Social network functionality including ‘send to a colleague’
- Link to your articles, media mentions and show testimonialsAlso available:
- Home Page Advertorials - Display – leaderboard/banner & mrec -Monthly Media Overview Features - sponsorship
Coming: - Segmented Newsletter Advertising - Surveys to segmented data base
*Add $15 to change copy per category
Who is behind MediaScope?
Denise Shrivell – has been in the advertising and publishing industry, in Australia and overseas, for almost 25 years.
Currently:
-MediaScope – launching in Nov 2009
-Consultant – advertising sales, training/mentoring and revenue strategy – specialising in digital media
-Produces articles – for various B2B titles and Digitalministry.com
Previously:
-Essential Baby - Sales and Marketing Director – 2000-2007-CEO@home – launched in 1999 – portal for the ‘household manager’-Fairfax Business Magazines and BRW Online - Strategist & BDM-News Ltd - Senior Manager – Daily and Sunday Telegraph-My Business Magazine (David Koch) - National Advertising Manager-Senior media planner/buyer – major ad agencies in Sydney and London (such as Connaghan and May, DDB Needham, Halmarick MediaServices)
“Our aim is to provide the
Australian media market with a
useful, up to date and value for money resource - and we’re going to work hard
to achieve this”
Media Sellers – particularly
Niche independents
– (traditional & digital)
Media Agency or Direct Buyer
Client (Buyer)
Client receives recommendations (and has easy access) for media to help build reach and brand
Easy direct access to a resource which allows them to increase
the ‘scope’ of their media recommendations – and look good to their clients! (Also
somewhere to direct their many media enquiries.)
Media has central resource to
highlight their products and
services to buyers – and generate leads and sales
By using MediaScope......
Finds targeted, cost effective advertising
opportunities
Small Business
Training & Education Digital
Employment Outdoor
PR Agencies Newspapers
Technical Magazines
Ad Agencies Radio
Marketing Agencies TV
Consultants Outdoor
Merchandise/Signage Advertising
Graphic Designers Audit Bureaus
Sales Representation Creative Groups
Measurement/Stats PR/Marketing
Free and Paid Directory Listings
Services SectionIndustry
Assoc/Groups& Clubs
‘No Charge’ Paid Listings
MediaScope will also offer directory categories for Services and Industry Sectors....
We are currently presenting MediaScope to major industry associations, groups, clubs and key market contacts - discussing ways we can add value to our
industry - more news soon!
Subscribe to the MediaScope email update NOW for latest news and announcements - http://www.mediascope.com.au/subscribe
Please contact Denise to discuss how MediaScope can help your business - and with
suggestions, comments and feedback:-
Media Buyers - Link MediaScope
from your intranet, desktop, browser or
i-page, for easy, fast, reach!
Denise [email protected]
Phone: 0424 100325twitter.com/deniseshrivell
MediaScope – Open for directory listings in Sept - Launch to market in Nov
Launch Offer - Paid Directory Listing – $195 for 12 months (+ gst)