media scenario5.5.14 abp news
TRANSCRIPT
Quick Snapshot
Week 10-17’2014
MCCS
Special Highlight – Goshna Patra – Narendra
Modi
ABP New
s
Aaj T
ak
Z New
s
India
TV
India
News
News 2
4
NEWS
NATION
NDTV In
dia
IBN 7
News E
xpre
ss
P7 n
ews
Sam
ay
DD New
sTE
Z0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0.0
0.5
1.0
1.5
2.0
2.541%
12% 11% 10% 8%4% 4% 3% 2% 2% 1% 1% 1% 1%
% MS Reach Mn
Source : TAM Period: 22nd April’14 Time Band: 1958-2126 Hrs, Mkt: HSM
ABP NEWS Week: 10-17’14
TG – MF,15+ SEC:ABCMarket - HSM
Hindi News at among top 3G
EC
HIN
DI ...
HIN
DI...
KID
S
MU
SIC
REG
SPO
RTS
INFO
LIFE
T...
EN
G
BU
S ...
EN
G E
NT
EN
G ...
0
5
10
15
20
25
30
35
40
45
37
17
6 5 4 3 2 1 1 1 0 0 0
% Genre Share
Source : TAM Period : Wk 17’2014
SONY MAX IS REPORTED IN HINDI MOVIES
VS. last year 34% increase in terms of shares
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
4.5
6.0
% Genre Share
Wk 10-17'13 Wk 10-17'14
Source : TAM Period : Wk 10-17Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .VS last year channel bouquet has increased.
ABP News maintaining its position
Aaj Tak ABP News India TV Z News NEWS NATION India News0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%18%
14%13%
9%8% 8%
% Mkt Share
Wk10-17'14
Source : TAM Period : Wk 10-17’14
ABP News #2 in Reach
Aaj Tak ABP News
Z News India TV
NDTV India
IBN 70
10
20
30
40
50 4338
32 3026 26
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 10-17 ‘14
Aaj Tak
ABP News
Z News
India TV
NDTV India
IBN 70
10
20
30
40
50
60 5246
38 3631 31
CS 4+
Reach
in M
n.
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 10-17’14
Market Share %
Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 17’14
Date Time from Time to Programme Genre TVT 00022/04/2014 19:58 21:26 GHOSHNA PATRA Talk Shows/Chat Shows 50922/04/2014 21:58 23:24 GHOSHNA PATRA Talk Shows/Chat Shows 44624/04/2014 14:28 14:55 KAUN BANEGA PRADHANMANTRI News Bulletin 33523/04/2014 14:26 14:49 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 32523/04/2014 14:49 14:54 KAUN BANEGA PRADHANMANTRI News Bulletin 32320/04/2014 21:58 22:53 GHOSHNA PATRA Talk Shows/Chat Shows 26524/04/2014 10:57 14:21 KAUN BANEGA PRADHANMANTRI News Bulletin 25725/04/2014 14:27 15:23 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 24325/04/2014 21:56 22:20 KHABAR DIN BHAR News Bulletin 24125/04/2014 20:57 21:51 GHOSHNA PATRA Talk Shows/Chat Shows 239
Ghoshnapatra with Modi on 22/04/2014 from 1958-2126 collected 45% share with 2.34Mn reach & 12min timespent. Ranked#2 programme on the list.Ghoshnapatra repeat on the same day from 2158-2324 garnered 35% share with 2.27Mn reach & 10min timespent. Ranked#6 programme on the list.
Network Performance
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%
5%
10%
15%
20%
25%
30%
25%
22%
20%
13%12%
8%
% Mkt. Share
Wk 10-17'14
Source : TAM Period : Wk 10-17’14
MCCS # 1 News Network
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