media scenario5.5.14 abp news

12
Quick Snapshot Week 10-17’2014 MCCS

Upload: media-content-and-communications-services-india-pvt-ltd

Post on 25-May-2015

101 views

Category:

News & Politics


0 download

TRANSCRIPT

Page 1: Media scenario5.5.14   abp news

Quick Snapshot

Week 10-17’2014

MCCS

Page 2: Media scenario5.5.14   abp news

Special Highlight – Goshna Patra – Narendra

Modi

ABP New

s

Aaj T

ak

Z New

s

India

TV

India

News

News 2

4

NEWS

NATION

NDTV In

dia

IBN 7

News E

xpre

ss

P7 n

ews

Sam

ay

DD New

sTE

Z0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

0.0

0.5

1.0

1.5

2.0

2.541%

12% 11% 10% 8%4% 4% 3% 2% 2% 1% 1% 1% 1%

% MS Reach Mn

Source : TAM Period: 22nd April’14 Time Band: 1958-2126 Hrs, Mkt: HSM

Page 3: Media scenario5.5.14   abp news

ABP NEWS Week: 10-17’14

TG – MF,15+ SEC:ABCMarket - HSM

Page 4: Media scenario5.5.14   abp news

Hindi News at among top 3G

EC

HIN

DI ...

HIN

DI...

KID

S

MU

SIC

REG

SPO

RTS

INFO

LIFE

T...

EN

G

BU

S ...

EN

G E

NT

EN

G ...

0

5

10

15

20

25

30

35

40

45

37

17

6 5 4 3 2 1 1 1 0 0 0

% Genre Share

Source : TAM Period : Wk 17’2014

SONY MAX IS REPORTED IN HINDI MOVIES

Page 5: Media scenario5.5.14   abp news

VS. last year 34% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

4.5

6.0

% Genre Share

Wk 10-17'13 Wk 10-17'14

Source : TAM Period : Wk 10-17Year : 2013 & 2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .VS last year channel bouquet has increased.

Page 6: Media scenario5.5.14   abp news

ABP News maintaining its position

Aaj Tak ABP News India TV Z News NEWS NATION India News0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%18%

14%13%

9%8% 8%

% Mkt Share

Wk10-17'14

Source : TAM Period : Wk 10-17’14

Page 7: Media scenario5.5.14   abp news

ABP News #2 in Reach

Aaj Tak ABP News

Z News India TV

NDTV India

IBN 70

10

20

30

40

50 4338

32 3026 26

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 10-17 ‘14

Aaj Tak

ABP News

Z News

India TV

NDTV India

IBN 70

10

20

30

40

50

60 5246

38 3631 31

CS 4+

Reach

in M

n.

Page 8: Media scenario5.5.14   abp news

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 10-17’14

Market Share %

Page 9: Media scenario5.5.14   abp news

Top 10 Shows – ABP NEWS

Source : TAM Period : Wk 17’14

Date Time from Time to Programme Genre TVT 00022/04/2014 19:58 21:26 GHOSHNA PATRA Talk Shows/Chat Shows 50922/04/2014 21:58 23:24 GHOSHNA PATRA Talk Shows/Chat Shows 44624/04/2014 14:28 14:55 KAUN BANEGA PRADHANMANTRI News Bulletin 33523/04/2014 14:26 14:49 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 32523/04/2014 14:49 14:54 KAUN BANEGA PRADHANMANTRI News Bulletin 32320/04/2014 21:58 22:53 GHOSHNA PATRA Talk Shows/Chat Shows 26524/04/2014 10:57 14:21 KAUN BANEGA PRADHANMANTRI News Bulletin 25725/04/2014 14:27 15:23 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 24325/04/2014 21:56 22:20 KHABAR DIN BHAR News Bulletin 24125/04/2014 20:57 21:51 GHOSHNA PATRA Talk Shows/Chat Shows 239

Ghoshnapatra with Modi on 22/04/2014 from 1958-2126 collected 45% share with 2.34Mn reach & 12min timespent. Ranked#2 programme on the list.Ghoshnapatra repeat on the same day from 2158-2324 garnered 35% share with 2.27Mn reach & 10min timespent. Ranked#6 programme on the list.

Page 10: Media scenario5.5.14   abp news

Network Performance

Page 11: Media scenario5.5.14   abp news

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25%

30%

25%

22%

20%

13%12%

8%

% Mkt. Share

Wk 10-17'14

Source : TAM Period : Wk 10-17’14

MCCS # 1 News Network

Page 12: Media scenario5.5.14   abp news

Thank You