Quick Snapshot

Week 17-24’2014

MCCS

ABP ANANDAPeriod – Wk 17-24’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre @ # 2 position

Bangla

...

Bangla

...

Bangla

...

0

10

20

30

40

50

39

83

% Genre Sh

Source : TAM Period : Wk 24’2014

VS last year 16% increase in market shares

0.0

2.0

4.0

6.0

8.0

10.0

12.0

9.3

10.6

% Genre Share

Wk 17-24'13 Wk 17-24'14

Source : TAM Period : Wk 17-24Year : 2013 &2014

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS HIGH NEWS

35%

21%

17%

13%11%

2%

% Mkt. Share

Wk 17-24'14

Source : TAM Period : Wk 17-24’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 17-24’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

3

6

9 8 76 5

31

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7 6

5 43

1

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 17-24’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 33% 39% 22% 22% 20%ABP Ananda 30% 37% 27% 31% 31% 29%Kolkata TV 23% 4% 9% 20% 19% 17%News Time Bangla 10% 22% 21% 12% 12% 10%RPLUS 17% 2% 3% 14% 15% 22%High News 1% 3% 0% 1% 1% 2%

ABP Ananda performing on News Bulletins & Sports/Magazines

Source : TAM Period : Wk 24’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines, Cartoons/Animations & Film based magazines

Kol TV scoring from Interviews/Portraits/Discussions

Week24'14

Prog Genres 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS

News Bulletin 22% 34% 23% 12% 9%News Headlines 57% 0% 34% 0% 10%

Cartoons/Animation 38% 0% 36% 26% 0%

Sports Magazines 13% 39% 29% 9% 11%Interviews/Portraits/Discussions 18% 27% 27% 15% 13%

Film Based Magazines 56% 0% 9% 0% 35%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 24’2014

Date Time From Time To Programme GenreTVT 000s

06/11/2014 23:58 00:27 ABP ANANDA KHABAR News Bulletin 115

13/06/2014 19:59 20:21 ABP ANANDA PROGRAM News Bulletin 101

06/11/2014 23:28 23:51 ABP ANANDA KHABAR News Bulletin 98

14/06/2014 18:58 19:23 BISHWAYUDHER BRASIL Sports Programme/Highlights98

06/12/2014 20:57 21:24 BRAZILER BISHWAYUDHA Sports Programme/Highlights94

06/11/2014 22:57 23:22 ABP ANANDA PROGRAM News Bulletin 87

06/11/2014 18:58 20:24 ABP ANANDA PROGRAM News Bulletin 86

06/12/2014 21:58 22:53 BISHWAYUDHER BRASIL Sports Programme/Highlights81

06/11/2014 22:27 22:50 XTRA TIME Sports Magazines 80

06/12/2014 19:57 20:23 AABAR KOLKATA News Bulletin 77

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