Quick Snapshot

Week 16-23’2014

MCCS

ABP ANANDAPeriod – Wk 16-23’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre @ # 2 position

Bangla

...

Bangla

...

Bangla

...

0

10

20

30

40

50

34

10

2

% Genre Sh

Source : TAM Period : Wk 23’2014

VS last year 16% increase in market shares

0.0

2.0

4.0

6.0

8.0

10.0

12.0

9.3

10.8

% Genre Share

Wk 16-23'13 Wk 16-23'14

Source : TAM Period : Wk 16-23Year : 2013 &2014

ABP Ananda leader in the market

ABP Ananda Kolkata TV 24 GHANTA News Time Bangla RPLUS HIGH NEWS

33%

19% 18%

15%13%

2%

% Mkt. Share

Wk 16-23'14

Source : TAM Period : Wk 16-23’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 16-23’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

3

6

9 8 76 5

31

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7 6

5 43

1

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 16-23’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 30% 26% 21% 21% 21%ABP Ananda 35% 44% 30% 36% 36% 35%Kolkata TV 20% 3% 20% 17% 17% 16%News Time Bangla 12% 20% 20% 14% 14% 12%RPLUS 13% 1% 3% 10% 10% 15%High News 2% 2% 0% 2% 2% 1%

ABP Ananda performing on News Bulletins &

Interviews/Discussions

Source : TAM Period : Wk 23’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines & Film based magazines Kol TV scoring from Cartoons/Animations & Sports/Magazines

Week23'14

Prog Genres 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS

News Bulletin 18% 42% 22% 12% 6%

News Headlines 53% 0% 38% 0% 8%

Cartoons/Animation 28% 2% 43% 27% 0%Sports Magazines 8% 8% 54% 6% 24%Interviews/Portraits/Discussions 11% 29% 23% 20% 16%

Film Based Magazines 47% 0% 23% 0% 30%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 23’2014

Date Time From Time To Programme GenreTVT 000s

06/03/2014 15:28 16:57 ABP ANANDA PROGRAM News Bulletin 339

06/03/2014 14:29 14:54 ABP ANANDA KHABAR News Bulletin 176

06/03/2014 13:58 14:25 ABP ANANDA KHABAR News Bulletin 171

06/03/2014 13:29 13:54 ABP ANANDA KHABAR News Bulletin 165

06/03/2014 23:28 23:55 ABP ANANDA KHABAR News Bulletin 142

06/03/2014 14:58 15:23 ABP ANANDA KHABAR News Bulletin 113

06/05/2014 18:59 19:56 ABP ANANDA PROGRAM News Bulletin 109

06/01/2014 18:28 18:41 CASEBOOK News Bulletin 99

06/03/2014 12:59 13:24 ABP ANANDA KHABAR News Bulletin 94

06/03/2014 23:58 00:27 ABP ANANDA KHABAR News Bulletin 93

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