Media Pluralism Monitor 2015 Results dissemination by @CmpfEui

Case Study

Lorenzo Giuntini – Research Assistant@illorenzo

Twitter as a way to communicate your researchEUI 14/10/2016 #EUItweets

http://monitor.cmpf.eui.eu/mpm2015/results/

Results go live

Influencer Outreach • Sorted approximately 350 relevant contacts by country,

area or continent (if non - European) in 42 lists.

• Tweeted contacts with targeted Tweets.

Example of Tweet (same for contacts and organizations):

No European country is free from media freedom risks. @target check the results of the Media Pluralism Monitor 2015: http://monitor.cmpf.eui.eu/news/results-mpm2015-cmpf-comment/”

Endorsements

Endorsements

Endorsements

Why infographics?

• Tweets with images are 34% more likely to get retweeted that tweets with no images.

• Tweets with photos get 313% more engagement

source: https://blog.twitter.com/2015/tweettip-use-photos-to-drive-engagement

Twitter Analitycs

Keyhole Analitycs

Website visits

Collecting Emails

1480 downloads450 emails added to the newsletter

Infographics: Where to start?

Thank You!

• Follow us: @CmpfEuihttp://cmpf.eui.eu

• Case study presented by

Lorenzo Giuntini @illorenzo