media planner 2016 - food in canada...ad space close: 1st of the month preceeding issue ad material...
TRANSCRIPT
M E D I A P L A N N E R 2 0 16
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OUR TEAM
EDITORIAL
EDITORIAL CONTRIBUTORS
EDITORCAROLYN COOPER
Carolyn has been editor of Food in Canada since 2005. She has worked in food and beverage industry publishing for most of her career, including at foodservice and agricultural publications. (416) 510-6868 x43232
[email protected](416) 510-6868 x43234 [email protected]
SALES
PRODUCTION / CIRCULATION
DESIGN
PUBLISHERJACK MELI
(647) 823-2300 [email protected]
PRODUCTION MANAGERJESSICA JUBB
(416) 510-5213 [email protected]
ART DIRECTORMELISSA CROOK
(416) 510-6868 x43260 [email protected]
ACCOUNT MANAGERDANIELA PICCONE
(416) 510-6773 [email protected]
CIRCULATION MANAGERCINDI HOLDER
(416) 510-6868 x43544 [email protected]
DR. RON DOERING Columnist, Food Law
Ron is counsel in the Ottawa offices of Gowlings. He is a past president of the CFIA.
GARY FREAD Online
columnist, Can we Compete?
Gary is president of Fread & Associates Ltd., consultants to the food industry.
PETER HENDERSON Columnist,
Rethinking Innovation
Peter is founder and managing director of Ideovation, a growth strategy services company,
GARY GNIRSS Columnist,
Regulatory Affairs Gary is a partner and president of Legal Suites, Inc., specializing in regulatory software and services.
DR. LARRY MARTIN Columnist, Market Trends
Larry is president of Dr. Larry Martin & Associates and principal of Agri-Food Management Excellence.
JOHN PLACKO Columnist, A Culinary Odyssey
John is the owner of the Modern Culinary Academy in Toronto.
DR. RON WASIK Columnist, Focus on
Food Safety
Ron is president of RJW Consulting Canada Ltd., specializing in technical services to the food processing and foodservice industries.
DAN SCHOLES Columnist, Sensory Trends
Dan Scholes is the director of Contract Testing Inc., an industry leader in sensory evaluation and consumer product testing.
BIRGIT BLAIN Columnist
Birgit Blain is president of Birgit Blain & Associates Inc., food business specialists helping packaged goods companies refresh their brand.
MANAGING EDITORDEANNA ROSOLEN
Deanna has been at Food in Canada since 2003. Prior to Food in Canada, she worked at a newswire agency, other business-to- business magazines and consumer magazines.
The largest and most qualified audited Canadian circulationThe only Canadian food and beverage magazine with 3rd party audited circulation (Audited by ABC – Audit Bureau of Circulation and members of The Advertising Standards Council)
The only nationally distributed food and beverage magazine in Canada
CIRCULATIONHIGHLIGHTS
> 59,832* total readers (3.8 readers/issue)
> 59 minutes – average time spent reading per issue
> Loyal Readers – 98% read 4 out of 4 issues
> 98% rate editorial excellent
> 89% possess purchasing authority
> 96% took an action as a result of reading Food in Canada
> 79% of readers contacted an advertiser directly from seeing their ad in Food in Canada
65.1%19.9%
8%7% Senior Executive
ManagementChief Executive Officers,
CFOs, Chairmen, Owners,
Partners, Directors,
Presidents, Vice Presidents,
General Managers, other
Executive Management
Plant and Production ManagementPlant and/or Productions Operations
Management, Materials Management,
Engineering Management, Manufacturing Management
Food Technologist, Product Development, Corporate ChefsMembers of The Canadian Institute of
Food Science and Technology, Food
Technologists, Product Development,
Corporate Chefs, Research &
Development Management
Technical Management, PurchasingPurchasing Management, Quality Control &
Technical Management, Testing Management,
Food Scientist, Food Technician
The largest and most qualified audited circulation in Canada!
*Canadian Business Press — 2015June 2015 Circulation Audit Statement
WHO READS Food in Canada?11,945* National Subscribers – THAT’S WHO!
+ REACHING EVERY CIFST (CANADIAN INSTITUTE
OF FOOD SCIENCE AND TECHNOLOGY) MEMBER
AD SPACE CLOSE:
1st of the month preceeding issue
AD MATERIAL DUE:
8th of the month preceeding issue
2016
EDITORIAL
CALENDAR
JANUARY/FEBRUARY
Annual Reference Edition
> Sector Report: Bake and snack food
> Food Trends: Flavour trends
> 2016 Resource Guide Book
+ Regional Roundtable
SUPPLEMENT: Research Chefs in Canada
JUNE
SPECIAL REPORT: Demographic trends
> Food Trends: Vegan & vegetarian options
> Product Showcase: IFT pre-show coverage
+ PET Food in Canada
SUPPLEMENT: Research Chefs in Canada
JULY/AUGUST
> Sector Report: Fruit & vegetable processing
> Food Trends: Pulses
> Product Showcase: Post-show IFT coverage
SUPPLEMENT: Research Chefs in CanadaSUPPLEMENT: On the Move: Food and logistics
in Canada
MARCH
> Sector Report: Meat and poultry processing
> Food Trends: Palm oil
> Product Showcase: Post-show coverage of IPPE 2016
SUPPLEMENT: Accent Alimentaire sur le QuébecSUPPLEMENT: On the Move: Food and logistics
in Canada
SEPTEMBER
Annual Reference Edition
> Sector Report: Beverage processing
> Food Trends: Protein
> Top 100 Canadian companies
> Economic Overview and forecast
+ 2016 Executive roundtable
SUPPLEMENT: Accent Alimentaire sur le Québec
APRIL
> Sector Report: Dairy processing
> Food Trends: Algae
> The Leadership Awards: A salute to the best of 2015/16
SUPPLEMENT: Research Chefs in Canada
OCTOBER
Annual Reference Edition
2017 BUYERS’ GUIDEThe 78th edition of the only directory of suppliers specifically for the Canadian food and beverage processing industry.
> Sector Report: Packaging
> Food Trends: Breakfast items
> Product Showcase: Post-show coverage Process Expo
NOVEMBER/DECEMBER
> Sector Report: Fish & seafood processing
> Food Trends: Weight management
> The Export Report> Product Showcase: Post-show coverage
Supply Side West
+ Regional Rountable+ PET Food in Canada
SUPPLEMENT: Accent Alimentaire sur le Québec
MAY
> Sector Report: Confectionery
> Food Trends: Clean label
> The Top 10 Industry Innovators
SUPPLEMENT: Accent Alimentaire sur le Québec
LOOK FOR THESE SPECIAL REPORTS IN 2016:> The future of food> Working with a co-packer> Seed preservation/heirloom fruit & vegetables> Innovation & failure> Food waste> The weight management market> The changing retail landscape
Accent Alimentaire sur le QuébecFood in Canada’s quarterly French language
supplement, Accent Alimentaire sur le Québec,
speaks directly to the French language market
of Quebec’s food and beverage processors.
Our targeted French-language supplement
reaches deep into the Quebec market providing meaningful editorial
coverage unique to Quebec processors. As Canada’s second-largest food
and beverage processing sector, take advantage of this unique French-language
communications vehicle to reach this important market.
Research Chefs in CanadaThis distinctive quarterly supplement
focuses on how industry chefs help
to anticipate consumer trends, develop
new R&D formulations, improve
ingredient applications and create
new products. Research Chefs in
Canada provides essential information
to industry chefs and the entire
product development team.
SUPPLIMENTS
}Trusted Information
ProviderPublishing for more than 76 years,
Food in Canada has earned the highest degree of trust and
respect that is unequalled by any other magazine, website or
enewsletter serving the Canadian food and beverage processing industry. We have been helping food and beverage processing
executives make informed decisions since 1940. There is no question that Food in Canada is recognized as “the voice of the food and beverage processing
industry” in Canada.
Reaching the Entire Food
and Beverage IndustryWe deliver the entire food and beverage processing industry: Baking, Dairy, Meat (beef,
pork, poultry), Confectionery, Beverage, Seafood, Fruits and Vegetables, Flour/Feed Milling and Pet Food along with Food
Science and Technology. Food in Canada is the most
cost-efficient marketing and advertising choice for
reaching this $105 billion/year Canadian industry.
Best Content in the Country!
For more than seven decades,
the Canadian food and beverage
industry has looked to
Food in Canada for information
and updates on key industry issues and trends, as well as equipment
and ingredient suppliers.
Food in Canada has never failed to deliver the best content
in the country.
Canadian Food Industry ReportA comprehensive sector-by-sector snapshot of food and beverage processing and manufacturing industry performance and innovation.
Read about important industry issues and trends, with emphasis on a well researched quantitative and qualitative outlook.
The only comprehensive resource of its kind in Canada!
Top 100 (September issue) Canadian Food & Beverage Processors
Canadian food and beverage processors are ranked in the Top 100 according to their sales figures. The list includes information from Dun & Bradstreet Inc., from the companies themselves and from annual reports.
Food In Canada Buyers’ Guide (October issue)Now in its 76th year, Food in Canada’s Annual Buyers’ Guide & Directory has become the most comprehensive directory of suppliers to the Canadian food and beverage manufacturing industry. Considered the industry bible, it is kept and referred to all year long.
With pass-along readership of 3.6 readers per copy, your advertising message will reach more than 43,002 key industry personnel in
Canada’s $93-billion food & beverage manufacturing sector.
SPECIAL SECTIONS
Our Association Partners:
> Canadian Meat Council> Food and Beverage Ontario> NSF - GFTC> Ontario Independent Meat Processors> Ontario Dairy Council> PAC, The Packaging Association> Strategy Institute
> CIFST (Canadian Institute of Food Science & Technology)
> Baking Association of Canada> CTAC> Canadian Certified Seed> Canadian Corrugated Containerboard Association> Canadian Dairy Commission
If you supply ingredients or
equipment to the pet food
industry, you cannot afford
to miss being a part of this
important new pet food
information source for the
Canadian market.
COMPANIES
Focused on delivering an unique editorial package to this highly defined audience, PETfood in Canada reaches Canadian pet food manufacturing industry professionals:
> Owners, Partners and Senior Executives
> Production Managers, Engineers, Quality Control
> Purchasing, Sales & Marketing
> Food Scientists, Technologists, Nutritionists, Food Developers
> Food Safety, Regulatory
> Distributors/Brokers/Wholesalers
Professionals working in the Canadian pet food and pet treat manufacturing industry look to PETfood in Canada’s reporting on topics such as:
> Canadian Food Inspection Agency reports
> Industry news
> Government of Canada’s enhanced animal health safeguards
> Trends
> Ingredients, Insights, Nutrition
> Canadian pet food processing legislation
> clean labelling of pet food
> Importing/Exporting Regulations
> Regulatory Issues
> Labelling Law
> Pet Food Company Profiles
> New Ingredients
> New Equipment
> Opinions
PETFOOD IN CANADA WILL BE PUBLISHED IN JUNE & NOV. 2016
JUNE Advertising Space Reservation Deadline – May 4Advertising Material – May 11
NOV. Advertising Space Reservation Deadline – Oct 2Advertising Material – Oct 9
Some of the companies
you’ll find reading PETfood in
Canada magazine include:
Champion Petfoods
DLM Foods Canada Corp.
FirstMate
Global Pet Foods
Harrison Pet Products
Mars Canada Inc.
Nestle Purina Petcare
Normerica Inc.
Nutreco
OmniPET Nutrition
Petcurean
P&G Pet Care
PLB International
Royal Canine Canada
Simmons Pet Food Inc.
The Great Canadian Pet Food Company
Ad Size 1x 2x
iiiFull Page 2,995 2,795iii
iii2/3 2,595 2,395iii
iii½ Island 2,395 2,195iii
iii1/2 2,095 1,895iii
iii1/3 1,795 1,595iii
iii1/4 1,595 1,395iii
2016 Magazine Rates
FOR MORE INFORMATION ABOUT ADVERTISING VISIT OUR WEBSITE
www.foodincanada.com OR CONTACT A Food in Canada account manager
Food in Canada’s e-Product Spotlight is designed specifically to generate leads directly to you and your sales people.
This lead generating eNewsletter platform can
be used to promote new product introductions,
existing products, services, introducing new
personnel, industry events, webcasts, white
papers and much, much more.
And it’s simple: Provide us with an image and up
to 60 words of copy along with a URL (where you
would like to drive the viewer when they click on
the link in your ad).
LEAD GENERATORWithin 5 days you will receive a detailed lead
report that will include full contact information:
name, title, company address, phone and fax of
everyone who clicked open the URL you provided.
Limited to 8 positions
1X – $995 6X – $795iiiiii
3X – $895 12X – $595i
SPECIAL PRODUCT
Reach more than 12,000 online
subscribers with your ad in our
Electronic Product Spotlight
FOR MORE INFORMATION ABOUT ADVERTISING VISIT OUR WEBSITE www.foodincanada.com OR CONTACT:
Jack Meli | Publisher 647.823.2300 • [email protected] Daniela Piccone | Account Manager 416.510.6773 • [email protected]
100% CASL's Compliant
FOR MORE INFORMATION ABOUT ADVERTISING
VISIT OUR WEBSITE www.foodincanada.com OR CONTACT:
Jack Meli | Publisher 647.823.2300 • [email protected] Daniela Piccone | Account Manager 416.510.6773 • [email protected]
is proud to offer...
foodTV is a video eblast deployment, hosting and archiving service provided by the publishers of Food in Canada magazine.
Use foodTV to:> Introduce new products
> Exhibit equipment in action
> Demonstrate product application
> Promote customer testimonials
> Announce new company initiatives
> As an educational and informational communications tool
ExampleProvide us with your video and we will deploy it as a customized
eNewsletter (eblast) to our 12,000+ online subscribers (or select
specific industry demographics). The URL link on the customized
eNewsletter will take the interested visitor to foodincanada.com
where your video will be archived by industry category indefinitely.
And we will also provide full eNewsletter and web analytics —
open and click-through rates along with web impressions and
unique visitor counts.
+ We will provide contact information of anyone that clicks
on the customized eNewsletter link or on the video itself.
Don’t have a video? We can provide turn-key creative and production services. Food in Canada’s foodTV staff can write, film, edit and produce a high definition, television quality video.
Don’t wait! Get the power of video working for you today! Take advantage of this unique marketing and communication opportunity.
What is foodTV?
SPECIAL PRODUCT
100% CASL's Compliant
100% CASL's Compliant
Web Stats & Analytics
30,000 impressions/month
13,000 Unique Visitors
Maximum 3 ads in rotation
2016 Online Rates/Month foodincanada.com 1x 3x 6x 9x–I
(run of site)
Top Banner 1,445 1,345 1,245 1,045
Big Box (3) 1,445 1,345 1,245 1,045
Text Ad 1,245 1,145 1,095 1,045
2nd Banner 1,045 945 845 745
Skyscraper 1,045 945 845 745
2016 eNewsletter Rates/Week 1x 3x 6x 9x–I
Top Banner 1,345 1,245 1,145 1,045
Big Box (3) 1,345 1,245 1,145 1,045
Text Ad 1,245 1,145 1,045 945
2nd Banner 1,045 945 895 845
2016 eDirect/eBlastPriced at $195 per thousand email addresses
(Minumum charge of $1,995)
Available emails 12,000 (100% CASL's Compliant)
WEB ADVERTISING
RATES(all rates are NET) Top Banner
728 X 90
Big Box
300 X 250
Text Ad
620 X 125
Skyscraper
160 X 600
2nd Banner(as shown, but at bottom of page)
728 X 90
Top Banner
468 X 60
Big Box
300 X 250
Text Ad
620 X 125
2nd Banner
728 X 90
Web Stats & Analytics
12,000 online recipients
}
}We can customize a content specific enewsletter for your category — singularly focused and singularly branded.
PLUS: Bi Monthly eNewsletters focused on:
> Meat > Baking > Food Safety > Dairy
PRINT ADVERTISING
RATES(all rates are NET)
2016 Magazine Rates 1x 3x 6x 9xiii
Full page 6,995 6,795 6,595 6,195
2/3 5,625 5,475 5,295 5,195
1/2 island 4,795 4,645 4,495 4,295
1/2 4,395 4,245 4,145 3,795
1/3 3,595 3,395 3,295 3,095
1/4 2,795 2,695 2,595 2,495
FOR MORE INFORMATION ABOUT ADVERTISING VISIT OUR WEBSITE www.foodincanada.com
or contactJack Meli (647) 823-2300
Daniela Piccone (416) 510-6773
2016 Inserts and Poly bagsPlease contact a Food in Canada account manager for pricing
FRENCH – Accent Alimentaire sur le Québec 1x 2x 4xiii
Full Page 1,695 1,595 1,495
2/3 1,445 1,345 1,245
1/2 island 1,295 1,195 1,095.
1/2 1,095 995 895
1/3 895 845 795
1/4 795 745 695
AD SPECS
Increase Brand, Revenue, Market ShareMake sure your marketing and advertising message is seen in the most well-written, most established, and only nationally distributed food and beverage processing publication in Canada — that reaches the entire market/industry.
Contact one of our account managers today to discuss how we can help you grow your brand, increase revenue and grow market share.
The LEADING INFORMATION PROVIDER to the Food and Beverage Processing Industry
1/4 PAGE3-3/8" X 4-7/8"
1/3 PAGESQUARE
4-5/8" X 4-5/8"
1/2 PAGEHORIZONTAL
7" X 4-7/8"
1/2 PAGEISLAND4-5/8" X 7
1/2"
1/2 PAGEVERTICAL3-3/8" X 10"
2/3 PAGE
4-5/8" X 10"
FULL PAGE8-1/8" X 10-3/4"
BLEED8-5/8" X 11-1/4"
LIVE AREA7" X 10"
1/3 PAGE (1 COLUMN)
2-1/4" X 10"
AD SPECSStandard unit size Inches Inches
full page (trim) 8-1/8 10-3/4
(full page bleed) 8-5/8 11-1/4
(full page live area) 7 10
2/3 page 4-5/8 10
1/2 island 4-5/8 7-1/2
1/2 (horizontal) 7 4-7/8
1/2 (vertical) 3-3/8 10
1/3 page (1 column) 2-1/4 10
1/3 page (square) 4-5/8 4-5/8
1/4 page 3-3/8 4-7/8
For more info contact: Jessica Jubb, Production Manager,
Tel: (416) 510-5213 email: [email protected]
> Please provide us with a PDF/X-1a:2001 file.
> All fonts and images must be embedded and file flattened.
> All colours used must be CMYK or Grayscale.
Where to send it> Upload your file(s) to our FTP site at:
ftp3.glaciermedia.ca
> Login: fic Password: fic3689
> Drag and drop your file(s) from your desktop to the folder.
Please make sure your company name is included
in the file name.
PRINT AD MATERIAL REQUIREMENTS