media pack - the scots magazine · media pack celebrating scotland. platforms facebook 6,428 likes...
TRANSCRIPT
MEDIA PACK
Celebrating Scotland
PLATFORMSFacebook 6,428 likes
Twitter 19.7k followers
Instagram 1,500 followers
Unique users 6,500
Monthly page views 17,450
Online Audience 55.5% Male 44.5% Female
Advertisers can link from their ad straight to their website
SOCIAL MEDIA
The Scots Magazine is the biggest selling
Scottish interest title in the UK
It has a readership of
178,000...
Member of the Audit Bureau of
Circulations
25,073
Over 27,000 social media
followers
WEBSITE
DIGITAL EDITION
...with 14,000subscribersand growing!
DEMOGRAPHICSOur reader is a high-end consumer... • 46.7% of our readers are the main shopper
for their household.
• Over half of readers pass the magazine on to someone else once they have finished with it.
• 55.5% of our readers are male and 44.5% are female.
• The average age of our readers is 44 years old.
• The Scots Magazine is used as a key source of information – a third of our readers keep it and refer to it again.
• Over half of our readers have acted upon an advert they have seen within the magazine.
• Our readers are a prime target for advertising. They are more likely to act upon advertising than average.
The Scots Magazine is the oldest magazine in the world, still in publication. It is packed with entertaining and informative features on Scotland’s people, places, culture, and leisure. Every issue celebrates Scotland’s rich urban and rural life, from the great outdoors to the vibrant city scene: all complemented by stunning photography.
COPY DEADLINES 2018Issue Copy Deadline On the ShelvesJanuary 27 November ‘17 20 JulyFebruary 27 December ‘17 18 JanuaryMarch 29 January 15 FebruaryApril 26 February 15 MarchMay 2 April 19 AprilJune 30 April 17 MayJuly 28 May 14 JuneAugust 2 July 19 JulySeptember 30 July 16 AugustOctober 27 August 13 SeptemberNovember 1 October 18 OctoberDecember 29 October 15 November
ADVERTISING RATES Advert Type Price
Quarter Page £595
Half Page £995
Full Page £1795
Double Page Spread £2995
Inside Front Cover £1995
Outside Back Cover £2295
Inserts from £21
1/2 landscape107[h] x 153[w] mm
1/2 portrait
219[h] x 74[w] mm
1/4 portrait
107[h] x 74[w] mm
full page261[h] x 191[w] mm bleed219[h] x 153[w] mm type255[h] x 185[w] mm trim*
DPS261[h] x 376[w] mm bleed219[h] x 338[w] mm type255[h] x 370[w] mm trim*
*NB: trim is only supplied to indicate finished size of magazine
ADVERTISING CONTACTS
REGULAR ADVERTISERS
Ger McGuigan T: 0141 567 2738 [email protected]
Display SalesJoan Johnston T: 0141 567 2708 [email protected]
Head of Sales