media pack 2017 - mcm central · social media takeover from £650 + vat per 24 hours branding...
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MEDIA PACK 2017
Contents03 MCM Facts04 Attendance Growth05 MCM in 201606 Why Exhibit?07 Schedule of Events08 Rate Card09 Additional Marketing10 Sponsorship11 Testimonials12 Contact Us
MCM Facts
With an attendance of over 474,000 visitors across all of our events in 2016, MCM Comic Con offers
exhibitors the ideal platform from which to engage with target audiences in both the UK and Europe
With over 130,000 visitors attending each MCM London Comic Con event in May and October 2016, this places MCM as the largest Modern Pop Culture event in Europe and one of the largest in the world, behind San Diego Comic Con and New York Comic Con.
Visitor Attendance Growth
2014
404,200
2013
258,400
2012
180,000
2015
422,400
2016
475,993
MCM in 2016 4% Under 1611% 16 – 17 years37% 18 – 24 years24% 25 – 34 years12% 35 – 44 years12% 45+ years
7% Nothing25% up to £4034% £41-£10020% £101-£20011% £201-£5003% Over £500
53% Male44% Female3% Non Binary
42% First Time16% Once before11% 2 times31% 3 times or more
Total number of MCM Comic Con visitors across 2016
Twitter followers
Total number of MCM Comic Con website visitors across 2016.
total on-site spend at MCM London Comic Con events
Exhibitors use MCM as platform to meet/sell directly to their target audience (92% achieved that goal)
62%
Exhibitors use MCM to increase brand awareness (93% achieved that goal)
75%
Exhibitors rate MCM events as “Important” or “Very Important” to their business.
78%
Exhibitors rate MCM events as “Excellent” or “Good” for Return on Investment
71%
Visitors that were “Extremely Likely” to recommend mcm to others
61%
Visitors that believe the show to be “Excellent” value for money
32%
Visitors that were “Very Likely” to recommend mcm to others
31%
Visitors that will “definitely” return to an MCM show
52%
Visitors that will “more than likely” return to an MCM show
29%
Visitors that believe the show to be “Good” value for money
42%
total post-show spend following MCM London Comic Con events
Facebook followers
PARTY SIZE11%
33%
Visited Alone
2 people
43%3-5 people
13%6 or more
Total number of corporate exhibitors across 2016
Total number of locations for MCM events, including Hannover
Total number of shows in the MCM Comic Con Portfolio
OTHER EVENTS ATTENDED IN PAST 2 YEARS58%
No other events attended
21%London Film & Comic Con
London Super Comic Con8%
EGX6%
Star Wars Celebration4%
Insomnia4%
PRODUCTS/AREAS OF INTEREST59%Artwork
38%Autographs
49%Clothing/Make up
66%Comics/Graphic Novels/Books
51%Computer Games
28%Home Ent (DVD’S/Blu Ray)
37%Games Consoles
75%TV/Film Merchandise
ONSITE SPEND (PER PERSON)
NUMBER OF PREVIOUS VISITS
AGE SPLIT
GENDER SPLIT
Why Exhibit?
"Pound for pound the best return on investment this year"
Undo Entertainment Ltd.
"We always have a great time at MCM Expo with a busy stand all weekend. The
organisers are great to deal with and if there are any issues they are quick to
arrange solutions" Esdevium Games
MCM Comic Con events are the UK & Europe’s largest and most exciting pop culture shows, and the only UK based shows that bring together such a broad scope of popular culture categories including; Movies, Gaming, Comics, Anime, Television Shows, Gadgets, Music, Clothing
and Toys. We offer you access to a unique and respected platform from which to engage with a strong consumer-focused target audience.
2017 Show Schedule
29-30 July
38,000+ visitors2017 Expected attendance
23-24 September
33,000+ visitors2017 Expected attendance
27-29 October
137,000+ visitors2017 Expected attendance
11 February
10,200 visitors2017 Expected attendance
11-12 March
20,000+ visitors2017 Expected attendance
18-19 March
35,000+ visitors2017 Expected attendance
26-28 May
135,000+ visitors2017 Expected attendance
24-25 June
15,000+ visitors2017 Expected attendance
1-2 July
15,000+ visitors2017 Expected attendance
18-19 November
35,000+ visitors2017 Expected attendance
2017 Rate CardStand Rates
London £175 + VAT per sqm (fascia included only by request)
Regional £145 + VAT per sqm
Midlands £80 + VAT per sqm (1 day show)
Shell Scheme
London £160 + VAT per sqm
Regional £130 + VAT per sqm
Midlands £70 + VAT per sqm (1 day show)
Space Only
Additional Marketing Opportunities
Aisle Banners from £500 + VAT per banner
Stand Banners from £300 + VAT per banner
Standees from £120 + VAT per standee
Floor Vinyls from £1,600 + VAT per 10 vinyls
Goody Bag Inserts from £500 + VAT for 5,000 inserts
Digital Screen Static Advertising from £650 + VAT per advert
Digital Trailer Screens from £650 + VAT per trailer
Stretch Fabric Wall Art from £45 + VAT per square metre
Show Guide Adverts from £650 + VAT per advert
MyM Magazine from £400 + VAT per advert
Website Advertising from £200 + VAT per month
E-Ticket Advertising from £650 + VAT per month
Social Media Takeover from £650 + VAT per 24 hours
Branding opportunities include, but aren’t limited to:
Sponsorship Packages
Please see our separate Sponsorship Pack for more details
Additional Sponsorship Opportunities
Green Room Sponsorship from £5,000 + VAT per show
MCM Theatre Sponsorship from £5,000 + VAT per show
MCM Games Stage Sponsorship from £3,000 + VAT (London Only)
MCM eSports Sponsorship from £3,000 + VAT per show
MCM PopAsia Stage Sponsorship from £3,000 + VAT (London Only)
MCM Vidfest Stage Sponsorship from £3,000 + VAT (London Only)
Comic Village/Publishing Sponsorship from £3,000 + VAT per show
MCM Signing Area Sponsorship from £3,000 + VAT per show
2017 Sponsorship Packages
MCM London Lead Sponsorship
£75,000 + VAT
MCM London Supporting Package 1
£52,500 + VAT
MCM London Supporting Package 2
£27,500 + VAT
Testimonials
"MCM is one of the most exciting and passionate shows around. Incredible buzz, huge amounts of passion and it’s FUN in every way."Lee Kirton – Marketing & PR Director, Bandai Namco Entertainment UK
"MCM London Comic Con is a great place for our brand to gain exposure. It allows us to meet and speak with new fans directly as well has provide a well-known event for existing fans to find us again."Nigel Twumasi - Co-Founder, Mayamada
"MCM Comic Con London was the biggest event we attended, almost felt like being in the US!"Tristan Perquel CEO & Founder, BoomCo Games
Please Contact:Josh Denham
Head of Sales [email protected]
+44 (0) 7429 080407+44 (0) 1327 878936
Organised By
MCM Central 10 Bowen Square
Daventry Northamptonshire
NN11 4DR
Want to exhibit?Interested in Sponsorship?