media of adverts
DESCRIPTION
media of advertsTRANSCRIPT
POWER POINT PRESENTATION
Submitted By,
Hazeena Abu .E
Optional : Commerce
Reg No. 13981004
Advertisement is the paid form of
non-personal presentation of an
Idea or Product or Services of an
identified sponsor
MEDIAS OF ADVERTISEMENTPress Advertising / Print Media
1. Newspaper
2. Magazine
Outdoor Advertising
1. Poster Display
2. Billboard Display
3. Electric Display
4. Vehicular Display
Film Advertising
Radio Advertising
Television Advertising
Direct Mailing Advertising
Window Display
Speciality Advertising
PRESS ADVERTISING / PRINT MEDIA
Advertising through newspapers, magazines,
journals etc is called Press advertising / Print media.
Press advertising again classified in to Newspaper
advertising and Magazine advertising.
NEWSPAPER ADVERTISING
Newspapers can be used as a medium of advertisement with
great advantage
MAGAZINE ADVERTISING
Magazines and periodicals are an excellent medium of advertisement . It can be directed towards particular class of
people.
OUTDOOR ADVERTISINGOutdoor advertising refers to the display
of advertisement in open places such as Railway
station, Bus stand etc.
It Includes Poster Display Bill board
Display, Electric Display and Vehicular Display
POSTER DISPLAY
Posters are fixed on walls of building, bridges and other places.
It is also known as Mural Advertising
BILL BOARD DISPLAY
Bill board Display refers to the painted bulletins
and wall paintings fixed at outstanding locations.
They are quite big in size and can be seen from a
distance.
ELECTRIC DISPLAY
It involve the use of electric Light
and Neon tubes to advertise the
message
VEHICULAR DISPLAY
It involves the use of public transport to advertise
the message. It is a low cost medium and is also
Known as TRANSIST ADVERTISING
FILM ADVERTISING
It refers to the use of films and
cinemas to advertise the message.
Its effectiveness depends on the
selection of a proper theme and the
efficient use of audio – visual
technique
RADIO ADVERTISINGUnder this method, the messages are sent
from transmitting stations and picked up
by the receiving sets owned by the public.
Radio Advertisements are normally
broadcast along with popular
programmes.
TELEVISION ADVERTISINGTelevision is the latest medium of mass
communication and is now extensively
used for advertisement. It uses audio –
visual appeals to contact consumers of
general utility products.
DIRECT MAIL ADVERTISING
It is used to send message directly to the customer.
WINDOW DISPLAY
Under this, products are displayed artistically laid out windows
infront of shops.
SPECIALITY ADVERTISINGUnder this method, Speciality articles such
as diaries, Pen-holders, Key chains, Purses,
Paper weights etc are offered to present and
prospective customers. The name and
address of the advertiser is printed on the
speciality items.