Services Presentation

Presented byS.M.Raza Hussain Zaidi, Maaz Tariq Syed Zohair Aftab & Mohammad Irfan

Introduction We are glad to introduce our media monitoring company under the brand Media Monitors. This new version of Automated Media Monitoring technology is developed by our 6 years related experienced R&D team which has initially introduced first computerized media tracking services in year 2003 in Pakistan. Our Companys expertise includes:

Advertisement Tracking: Keeping commercial airtime/space auditing and complete verifiable data to the industry. Content Monitoring : Relate to monitor the non-commercial part of transmission /publications.

Media Archiving: Long term search able Record keeping of Media Assets onelectronic and print media.

Team IntroductionJawwad Rizvi, a visionary, is the founder of first computerized and automated Media Monitoring company, and has operated the company for 6 years as Director and COO. He has a vast 14 years experience of Marketing and Media Advertising which includes 4 years at Unilever Pakistan, 1 year abroad and 3 years in an ad agency. He has again put his vision and creativity in the enhancement of technology to innovate unique and useful media solutions. Mainly, he looks after marketing, operations and product development in the team. Jawwad Rizvi Akbar Naqi is a Masters in Business Administration and a qualified accountant. He has more than 10 years of diversified experience of managing both Media and IT companies. He was General Manager of Daily Times a leading English daily and subsequently Chief Operating Officer of Worldcalls broadband division (WTL). As GM Daily Times he was responsible for the rolling out of its edition from Karachi and as COO of WTL he rolled out Pakistans most advanced CATV head ends at Multan, Faisalabad, Gujranwala and Islamabad.

Akbar Naqi

Adnan Zaidi, being the architecture and researcher in the team is leading the project on core technical side. He is MS/M.Phil in Network Security and BS in Computer Science. His endeavors has resulted as a remarkable technology in motion. He has conducted vast research in last 6 years on Media related technologies. His knowledge in Multimedia and Digital Signal Processing has converted the computerized technology into automated solution for industry.Adnan Zaidi

Our Servicesan extra mile offer

Commercial Media Monitoring Basic Customers and ServicesAdvertisers Media Buyers

Media Channels

Creative Agency

Spots Audit Spots Deviation Position Clutter Competition Category Analysis Ads Video

Spots Audit Spots Deviation Position Clutter Client Competition Industry Analysis Ads Video

Billing Audit Missing Clients Clutter Analysis Content Analysis Industry Analysis Programs Video

Ads Video Programs Video Campaign Reports Reference Library

Media Monitoring Services

Difference of Report Delivery MethodReports Spot Transmission Report Media Monitors Available Online. Competition Manually extracted from Server and emailed to client in Excel Sheet. Manually compiled on Excel Sheet to email to client. Manually extracted from Server and emailed or dispatched on CD to client in Excel Sheet.

Category Data Industry Data

Available Online. Available Online.

Deviation Report or Spot Audit Proof of Transmission

It is compiled through a Software and Manually compiled after converting uploaded Online. clients Media Plan in required format. Available Online like Youtube portal (current plus limited back dated, more than standard can be uploaded on request) Available Online (upto limited quantity and period). Manually compiled and uploaded to website/FTP or emailed to client in desired format. In shape of Recording Clips sent to clients on DVDs (per DVD one day one channel). Provided on DVDs. Manually compiled and emailed or dispatched on CD to client in desired format.

New Ad Videos Customize Analysis and Reports

TechnologyMaking the difference

Automated Monitoring Technology

Difference of TechnologyMedia Monitors : Automated (New Version/Linux Platform) 1. Automated Software based Ad Tracking System Competition : Computerized (Obsolete / Windows Platform) Software based Ad Tracking but not automated

2.

Operators are only required to enter name and log airing time of every program and its parts. Through Brand Directory the advertisements are recognized and entered into database automatically. Operators only label every NEW ad entry to update the Brand Directory.Automatic Quality Control software needs less human interaction. Due to automatic Video Matching technology 96% data is accurate at the level of scanning. QC process increase the accuracy to 99.98% Reporting Servers can upload subscribed reports and data on FTP servers which will be retrieved by the users through a web interface. In Linux platform there is minimal possibility for viruses and hacking, therefore Website downtime is comparatively less.

By retrieving recording clips in Scanning software, every operator enter name and log airing time of every program, mid-break and advertisement. Means every step involves Human which consume time and carries accuracy issues.After Scanning, a team of Quality Controllers check every program, mid-break and advertisement entry with the help of a Quality Analysis software. However at least 3% entry accuracy errors remain in data. This is an additional Human efforts. To prevent the Server from viruses and hackers (due to common windows platform) Reports are generated manually offline from database servers and then exported into MS Excel to email to client.

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Through web based service (e.g. YouTube) the To provide proof of transmission, 24 hour recording transmission and data can be verified online. No and data is burned on DVDs to provide to clients and need to keep DVDs because our company keeps channels, which creates library handling problems. Video and Data for long periods.

Basic Process Steps Automated Media Monitoring (TV) Receiving Transmission A complete head-end setup receive all Satellite and Terrestrial TV Channels. Capturing Transmission Channels are tuned into PCs through TV Tuner Cards and a software record the transmission and extract the features on HDD of the PC. Transmission Scanning Operators punch timings and names of all Programs, Mid-breaks only. All Advertisement spots are recognized and punched automatically through Brand Directory Server.. New Ad Benchmarking and QC Date Posting Experienced Operators check every entry in data i.e. Program Names, Mid-break sequence, brand name and ad caption of all spots (by playing every ad). Reporting Preset Reports and Data automatically uploaded on FTP Servers for online usage of clients. For customized Analysis and Deviation Reports, skilled data operating staff will work and email/deliver online to clients. Data Production and Transmission Backup Transmissions are kept on SAN Archival Servers automatically and long term record keeping will be kept on DVDs for future use. On need basis transmission or clips recording are dispatched on DVDs to client.

Steps for Redundancy and DR Automated Media Monitoring (TV) Dual Sources for Receiving Transmission Parallel to our in-house Head-end to receive Satellite Channels, we have dedicated connectivity with a Leading Cable TV Providers Head-end (WorldCall) on Fiber Optic. Dual Capturing of Transmission There are two dedicated PCs for Dual Recording of Transmission and each connected to two different sources of Transmission Signal, Electric Phases and UPS. Quad Backup of Transmission Recording As 2 PCs. are dedicated for Dual Recording , we have run-time Backup Storage on in-house NAS and another co-located Storage Server 10 KM away from office which is connected on Dark Fiber Core.

Up to the Mark Storage Solution As we are keeping our Recording and Reporting Data on Tera Byte HDD on all primary and Backup sites installed on NAS and Rack-mount Servers therefore the irretrievability of Recording is much Faster and secure in comparison of DVDs Backup which are usually handled manually. Online Reporting We have setup our Reporting Server in an ISP co-location therefore the availability of Online Reports will be optimum and as backup we have in-house Reporting Server set on separate Internet IP

Basic Process Time (Optimized)Automated Media Monitoring(65 TV Channels Operations)Day 1AM(Night to Noon)

Day 2PM AM(Night to Noon)

Day 3PM AM(Night to Noon)

PM(Noon to Night)

(Noon to Night)

(Noon to Night)

Recording

12 9 3 9

12 3 612 Hrs.

12 9 6 3 9

12 3 9

12 3 6 9

12 3 6

612 Hrs.

6

Scanning

12 9 63 Hrs.

12 3

969 Hrs.

3

Quality Check

12 9 62 Hrs.

12 3 9 610 Hrs.

3

Reporting

12 9 62 Hrs.

3

Reduces the factors which effects the Delivery Comparatively, Heavy Transmission does not effect the scanning process time as its 70% workload is processed on Server Machines (automatic). Work planning is done on the basis of Employee Histogram and the entries mainly limited to Program and Mid-breaks. Absence of staff can be managed easily as work load is not huge and there is availability of time to prepare data and reports within the immediate next day after transmission date. In case of extreme shortage of manpower, the Scanning (Program & MidBreaks labeling) process may be bypass and only spot transmission (time log) can be uploaded to reporting site. New Employee does not take much time to learn and become well practiced on data entry.

Picture Tour to Our Setup

Fiber Optic Connectivity

Dual Gensets (115 KVA)

Systematic Distribution of 3 Phases with SafetyRedundant UPS (40 KVA)

Picture Tour to Our Setup

Intel Blade Modular Server Rack-mount Servers and NAS Server Racks

Cisco Network

Picture Tour to Our Setup

Recording Lab with full redundancy (Capacity to record 160 channels)

Picture Tour to Our SetupSystematic Cabling Head-end Recording PCs Racks

Picture Tour to Our Setup

Data Processing Lab

Our

BEE PhilosophyBackup 100% Backup of Transmission Signal 100% Backup of Recording PCs 100% Backup of Power (2 Gensets/4 UPS) 400% Backup of Recording Clips 100% Backup of Reporting Sites

EfficiencyBackup Efficiency Ease

EaseCompetition

Quality and High Accuracy through Image Processing Technology Delivery, Compare to Competition, with 70% less human resource, delivering the data 60% faster in time Reporting Customization according to client needs Online Access all Reports and Analysis anywhere, anytime, online

Thank You