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Daniel Green10/12/2009Prof. Stavitsky Media M onitor Assignment

In monitoring my media usage during a two day period, Oct. 8 & Oct. 10,1 didn't uncover any previouslyunknown habits or trends. I did, however, come to realize that I'm probably less exposed to mass media.messages via TV and/or radio than man y people in my demographic (Male, 18-35) For the sake of full

- - "disclosure, I'm 27 years old. This lack of exposure is both intention al and coincidental..Generally speaking, I am not interested in viewing what is considered by many to be popular an d\ntertaining, television programming. I haVe never seen an y episode of : American Idol, 24, Survivor,

"' ' ,Dancing With the Stars, Lost, House or any incarnation ofCSI. This lack of interest, whether guided ormisguided, in watching formulaic, repetitive an d often times narcissistic competitions among the untalented,

. . .

allows me the opportunity to spend more time searching out media channels, outlets and/or publications that '- " : '

\interest me.While I intentionally avoid-what I consider, mind-num bing programs, publications an d television

events on a regular basis, for the first 10 days in October I was sheltered from media messages to an even

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Number 1 for the 10/8/2009's media exposure was the time I spent watching the remake of the S^l/t\ \/s? /Omovie "3:10 to Yuma." While I enjoyed the movie and was pleased with the time spent, I was surprised that // si. ~^single movie held 38% of my attention for an entire day. I subscribe to Netflix an d it's routine for me to

play the DVD on \ tie day I receive it, once my day's responsibilities are through.fthe second day of the media monitoring assignment, 10/10/2009, Music again took the number

t. With 12.9% of my attention, Music accounted for the time spent jogging in the morning. I wascontent w ith this medium . For this same day, an overwhelming majority of my media exposure, 77%,belonged to TV . More spe cifically the UO vs. UC LA game. I was content spending the time watching the

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Figure: 1A

Date Device Medium Channel/Path Publication/Artist Time Duration Reason Satisfaction10/8/2009 Blackberry Internet/Email Gmail, UOregonBlackberry Internet

iPod MusicMagazineCD Player MusicNewspaperTV MovieMagazineiPod Music

MP3SubscriptionCDNewspaperDVDSubscriptionMP3

New York TimesCN NMSNBCBombay Bicycle ClubNewsweekWe Were Promissed JetpacksWillamette Week3 :1 0To Yu maNewsweekVampire Weekend

10/10/2009 Blackberry Internet/Email Gmail, UOregonBlackberry InternetiPod Music MP3Computer Internet FirefoxTV Cable ABC

CNNKings of LeonNewsweekCollege Football Game

6:30 AM 20 mins6:50 AM 10 mins7:00 AM 6 mins7:06 7 mins8:00 AM 43 mins12:01 PM 20 m ins3:00 PM 18 mins5:15 PM 15 mins8:30 PM 124 mins11 :O O P M25mins11:50PM 32 mins

Totals: 10/8/2009

7:15 AM 10 mins7:25 5 mins8:00 AM 40 mins10:00 AM 15 mins12:30 240 mins

HabitHabitInteresting N ewsInteresting NewsHabitSpare timeDrivingLooking for concertsNetflixHabitWanted musicMediumInternetMusicNewspaperMovieMagazineHabitHabitHabitCuriousSounded good

*************************Tir43931512-432'********

* N o Satisfaction** Content*** Pleased**** Elated***** Blown! I

Totals: 10/10/2009 MediumInternetMusicCable2 Day Totals Medium Time PercentageInternet 73 mins 11.59Music 133 mins 21.11Newspaper 15 mins 2.38Movie 124 mins 19.68Magazine 45 mins 7.14Cable 240 mins 38.1630 mins

Percentages 13.437593 mins 29.062515 mins 4.6875124 mins38.7545 mins 14.0625

Time Percentage30 mins 9.677419440 mins 12.90322624fHDins77.419355310 mins