MIXMAG

GENERAL INFORMATION• Made for the dance lovers and club goers (around 16-25 year

olds)

• Published by Development Hell Ltd and the editor is called Nick Decosemo

• The first issue was published on the first of February 1983 and has been published monthly to this day at a price of around £4.20

• Can be found in most stores on the first of every month

ANALYSIS OF COVER PAGE Many, if not all conventions of a cover page apply to this cover, the use of a house style and colour scheme of yellow and red and fire make it jump off the shelf and appeal to those who love the dirty, side of dance music. The rebellion style of this type of music is clear in the use of fire and the facial expressions of the cover star. Puffs and cover line are set in contrasting colours to stand out. The barcode and issue information are set aside and do not detract from the main theme. A recognisable logo and magazine name sit at the top of page conventionally as does a very recognisable name ‘Calvin Harris’ acting as a motive to buy this issue .

ANALYSIS OF CONTENTS PAGE The contents also follows traditional conventions, its has a column of page numbers and the information regarding each page in numerical order but not page by page (every page). It only consists of what would be regarded main stories or interviews. The logo/name of the magazine can be conventionally seen alongside the word ‘contents’ and the issue date. Unlike most other contents pages I have studied this one only seems to have one column and a limited amount of writing drawing focus towards the main image in the centre of the page. The image portrays the target audience in their element, having a good time, this connotes a laid back nature this type of music and this magazine can have.

ANALYSIS OF DOUBLE-PAGE SPREAD Here we see a typical double page spread in Mixmag. This is a reoccurring feature article in mix mag that follows a colour scheme. It has vibrant colours that shows a happy and lively theme, representing the target audience.