Music Video TaskMusic-video director:

Melina Matsoukas

Biography of the music video director

Filmmaker and music video director melina matsoukas has only been working professionally for a few years yet has already made a significant industry impact, with video credits including Beyonce, Rihanna, Snoop Dogg, Ludacris, Lady Gaga, Pharrell, NeYo, and Leona Lewis and most recently "I'm Into You" for Jennifer Lopez.

Turning her unique eye and skill towards commercials, melina has done work for high-end clients such as Direct TV, leading a remake of one of her four successful Beyonce music videos ("Upgrade You"). She also completed a PSA on behalf of the Illinois Council on Developmental Disabilities, a non-profit advocacy group working to improve the life of those living with disabilities. Since joining PRETTYBIRD's roster in 2011, melina has since shot a commercial for Diesel Fragrance and a campaign for Target starring Beyonce.

Melina studied at New York University's prestigious Tisch School of the Arts, and did her graduate work at the American Film Institute, where, as one of its youngest Fellows, she honed her directing ability with a Masters of Fine Arts degree in cinematography.

While at N.Y.U. she was nominated for a Directors Guild Award for her short film Negros Negros. Her thesis project and first ever music video (for Sony/Columbia Records recording artist Meleni) was also chosen as an official selection at the First Run Film Festival, which honors top student projects in film, video and animation.

Melina hails from New York City.

Famous Work

Million Dollar Bill by Whitney Houston

Thinking of You byKaty Perry

We Found Love by Calvin Harris feat. Rihanna

We Found Love – Analysis This is a typical dance track that normally involves the key element of rebellion towards the community and the body. This can normal linked with drugs, sex and acid music of the 90’s. This could be on of the intertexual reference of this video. The video begins with a young man and a woman which are a couple but are not happy. This is shown by a selection of shots of them being distant with flashbacks of them being together and happy. The colour grey is shown throughout the opening sequence suggests a dark and unhappy time for the couple. Then there is a lightening strike which connotes a flashback in which the track begins, this transports us to a happy time in this relationship. The comparison between the opening scene and now is the use of colour for example the use of the red and green flares and smoke suggests a release of happiness.