media meet 2015 power of visuals newsletter

MEDIA MEET

The inaugural ceremony of Media Meet 2015 – “Power of Visuals” started on a high note with the presence of dignitaries such as Padmashree Shovana Narayan, a renowned Kathak dancer and Harshavardhan Kadam, a noted multi disci-plinary visual artist. >> Pg 3

THE GRAND OPENING MEDIA MEET 2015

Issue 6 AUGUST 14, 2015 For internal circulation only

SHOCK TREATMENT FOR THE “EDUCATED”The final day of Media Meet 2015 was graced by the pres-ence of Justice Markandey Katju, former Supreme Court Judge and former Chairman of the Press Council of India. Kat-ju had also served as the Chief Justice for Delhi, Allahabad and Madras High Courts. As the keynote speaker for the event, he addressed to large audience comprising of the School of Law and the Media Studies Depart-ment, in the Main Auditorium at Christ University. >>Pg 15

Prof. Eben Moglen, Chairman of SFLC, USA, graced us with his talk on ‘Network Neutral-ity’ on day 2. Accompanying him was Mishi Choudhary, Legal Director of SFLC, New York. He started his speech by tracing the concept of equality from the time of Civil war to the present modern world. >> Pg 14

EBEN MOGLEN ON NET NEUTRALITY

Infectious charm coupled with deep sensibility, Padmashree Shovana Narayan is undoubt-edly an epitome of grace. Here is an interview with this en-thralling personality. >> Pg 7

DANCE, MY LIFE AND MY BREATH

P O W E R O F V I S U A L S

“Everyone is accountable to the public in a democracy.”

- Justice Markandey Katju

“Do not believe in your stars, believe in the reality. Predicted to die at 37, kicking it at 69,” says Justice Markandey Katju at Media Meet 2015, Christ University Bengaluru. Photo by Jeffery Dev

An ad mad competition was organized as part of the events of Media Meet 2015 in the DVK Research Centre. The ad-mad competition was arranged for the students to showcase their creativity in marketing products. Its objective was to acquaint

the students about promo-tional strategies in marketing through advertisements. The competition had participants from various colleges from across the country. The participants were ex-

pected to come out with hu-morous and conceptual ad-vertisements. The students came in groups of 5-6 mem-bers and were required to

The afternoon session of the first day of Media Meet started with the Cartooning competition. The events saw participants from various col-leges ready to give their best.The topic was ‘Modern So-

ciety’ and contestants had to make use of a canvas sheet and black sketch pen to draw. In thirty minutes partici-pants tried to show different aspects to the given topic. From global issues to differ-ent communicating medi-

CARTOONING A MODERN SOCIETY

PRODUCTS MEET CREATIVITYenact an advertisement for that particular product. Af-ter the products were given, each group got ten minutes to prepare for their acts and two minutes time to present it in front of the audience. The products were varied

ranging from an umbrella, iron, hanger to a toilet clean-er and school bag. Given the time limits, it can be said that the students came up with re-ally brilliant ideas. The competition was judged

by Ms. Revathy Menon, who is the Creative Planning Man-ager for Brand Comm in Ben-galuru. She has worked with leading brands like Puma, Nike, HP, Microsoft, Adidas,

etc. Revathy Menon is also an ex-Christite who did MS in communication. The room bubbled with energy and beaming faces. - Chetna Sethia

ums, there was a wide variety of cartoon sketches. Saurabh Suresan of Christ University said, “Though the topic was general, everybody had their own view and opinion on it so it was interesting.” Kesa-van Namboothiry, another student of Christ University exclaimed, “My cartoon in-volved a globe and the var-ious medium that we use to communicate and to remain in touch.” Karthika Namboothiri of

Mount Carmel College, the winner of cartooning work-shop, who attended the event last year, attended it this year as well. “The topic was inter-esting and since it didn’t have many restrictions we could experiment and come up with unique concepts”, Karthika said. - Srilaxmi

Newsletter | Media Meet 2015

Participants enacting an advertisement. Photo by Mitul

A contestant showcasing his idea of a modern society. Photo by Alosious

MY CHOICE!Rupa Peter is a professor from Oxford School of Arts in De-partment of Mass Communi-cation. Her paper presentation on ‘My Choice’ campaign was an eye opener for the audience in understanding different types and phases of feminism theo-ries. Talking about the campaign, she gave an insight into the el-ements in the video. She said that people in today’s society are extremely stereotypical. The class difference that ex-ists in the society, differences between gender in a feminis-tic perspective were her re-search findings. The use of two research meth-odologies gave her a scope for a deeper research on the sub-ject of her research. - Raygalla Kalyan Srinivas

THE GRAND OPENING OF MEDIA MEET 2015

‘VISUAL MEDIA’The inaugural ceremony of

Media Meet 2015 – “Pow-er of Visuals” started on a high note with the presence of dignitaries such as Pad-mashree Shovana Narayan, a renowned Kathak dancer and Harshvardhan Kadam, a not-ed multidisciplinary visual artist. The Dean John Joseph Kennedy, Course Coordina-tor Fr. Biju. K. Chacko and the Head of the Department Prof. Naresh Rao along with the faculty members graced the event with their presence. The lighting of the lamp by dignitaries was followed by singing and dance perfor-mances by the cultural team of Media Meet 2015. John Sekar, Student Coor-

dinator for this year’s Media Meet delivered a note about the purpose and the impor-tance of hosting an event such as this. The Dean, John Joseph Kennedy took over the stage and addressed the gathering. He commented on the power of visuals and said that non-verbal communi-cation is also very impactful and equally important as that of verbal communication. He also stated that, “human be-ings have an innate fondness for visuals and that we are genetically wired to respond to visuals and images”. The HOD, Department of Media Studies added that imag-es and visuals are indeed so powerful that they stay in our minds for a really long time.

He conveyed his best wishes to the team for the success of this endeavor. The former student coordi-

nator, Shivani Jagan empha-sized on the importance of team spirit and team work to-wards such a grand event. She appreciated the eye donation campaign which was held weeks before the main event of Media Meet which proved the event’s commitment to-wards a social cause as well. She said that the true purpose of hosting such an event is to bring about a change in the society. The Book of Abstracts containing the abstracts of the paper presenters this year was released during the inau-gural ceremony. The inaugural address was

delivered by Padmashree Shovana Narayan. She ap-preciated the aesthetic beauty of the college campus in turn inferring that visuals are so appealing that they are the first things that capture one’s

attention. “The power of visu-als is immense and it uplifts the cultural importance of a place”, she said. She stated that the portrayal of facts can be done in the most effective manner through the medium of visuals. She opined that, dance is not just entertain-ment but it brings out along with it geographical and phil-osophical importance. She also spoke about how films have portrayed different dance forms in the past few years by taking the examples of Kathak and Tawaifs per-forming dance numbers in movies. She explained that a visual art medium such as dance changes the percep-tions, sanitizes and makes itself acceptable to all hierar-chies prevalent in the society. She concluded by saying, “Vi-sual media has created var-ious ‘isms’ and has changed the equations regarding the restructuring of mindsets.”

- Sharada H A

Newsletter | Media Meet 2015

The invocation dance by students of MAMCS. Photo by Jeffery Dev

Keeping the momentum go-ing at Media Meet 2015, a quiz competition was conducted in the latter half of the first day. There were 44 participants in-cluding students from Mount Carmel College, CMS Jain, Madras Chrsitian College and Christ University.During the preliminary round the participants were allotted 15 minutes to finish the quiz and submit their answers. The exciting final round of the

THE QUIZ HOUR WITH VINAY MUDALIARMedia Meet 2015 Quiz was held at Pastor Kringe Memori-al Auditorium on the final day of the meet, and was conduct-ed by Vinay Mudaliar who is a national level quizmaster and founder of Mindcogs India. He conducted a very engaging quiz competition. The six teams that got select-ed through the preliminary for the final stage that was a five-round entirely visual quiz were Arjun Panchadar & Ad-itya Singh, Amogh Charavarti & Nikhil Chandra R, Akshay Balan, & Praise Nimmy Iype, Rohit Ramesh & William Mat-thews, B.Sriram & Sumas G Pai, Sharadindu Jana & Mu-dit Mundkur. The audiences were loud with answers and kept scoring a lot of points whenever they were asked to answer. - Shashank

REVIVING THE ART OF POTTERYClay station Bangalore was invited to conduct the pot-tery workshop for Media Meet 2015. It is a Bangalore-based clay studio for the experi-enced, aspiring and recre-ational potter. Afroz Ulla who addressed the gathering and conducted the workshop, has been a part of Claystation since its inception. 24 vibrant undergraduate students from various departments of Christ University participated in the workshop.The workshop began with an enthusiastic bunch of stu-dents who molded their ideas into creating a piece of art with their bare hands and ended with smiling faces tak-ing away a part of themselves

shaped in clay. Since the be-ginning of human history, potters have used raw earth to create priceless vessels that have withstood the test of time. Pottery from ancient civili-zations such as the Indus val-ley civilization, have survived ages to tell stories of where they are from and what the people there used to do. In modern times, pottery has been replaced with new-er forms of art, and to keep intact this skill which still ap-peals to our aesthetic senses, the Media Studies Depart-ment of Christ University had come up with the idea of the pottery workshop.

- Philip Yeldhos

Media Meet 2015

Pottery art work by the participants. Photo by Philip Yeldhos

Afroz Ulla with the participants. Photo by Philip Yeldhos

Participants seen busy racking their brains out. Photo by Mitul

THE ANCHOR

Anand Narasimhan delivered a guest speech on the final day of the Media Meet 2015. Narasimhan is a sports jour-nalist and a senior anchor at the Times Now. He addressed the gathering at the main auditorium of Christ University and spoke about the news coverage patterns of Media houses. He also talked about the Sports Camp, VVIP culture and about the organisation he is working for in general. - Team Documentation

Photo by Nikhil V

Media Meet 2015

The session began with an introduction to the eminent panel member by Prakash Belawdi, the moderator. The discussion mainly revolved around the application of cre-ative thoughts and process in their respective field of work. The session kick started with Sneha Iype, the founding partner of Nirvana Films. She spoke from an advertiser’s point of view. She was under the impression that creative process involves coming out with ideas. It’s essential to capture the moment of vital communication. Visual medi-um has immense power and

reach, but the same needs to be managed with authority. Jackson Johnson who is cur-rently working in Times of In-dia as a photojournalist took the discussion further by stat-ing the possibilities of being one. He also spoke about the ethics and values of a social being as a media professional. Shyamaprasad, who is a re-nowned director, emphasized on the importance of concepts under storytelling and script writing. According to him, the vast va-riety of media modes does not matter, but the representation of truth is important in a film-

maker’s work. Aditya Raja, a Client Services Director with Ogilvy & Mather Adver-tising, reflected on how our perception of things creates a mindset. Padmavati Rao, a theatre practitioner and an educationist spoke about how the market oriented world is turning out to be a tough path for the artist. It’s important to believe in oneself and follow your passion.The panel concluded the ses-sion with an interactive in-volvement with the audience, who posed questions relating to the topic of discussion. – Aditya Mittal

CREATIVITY: A FUEL FOR TODAY’S INDUSTRIES

Padmavathi Rao and Aditya Raja during the pannel discussion. Photo by Mithul Prakash Belwadi

A workshop on Newspaper Layout and Design took place as a part of Media Meet 2015 in the DVK Research Centre, Christ University. The work-shop was conducted by Mr. Pradeep Nair, who works as a Senior Journalist for The Hin-du Newspaper. The presentation was done in a structured format, with a lot of ancient newspaper sam-ples. The samples not only

helped the students to identi-fy the changing trend in print media but also highlighted how the change has affected the readership statistics. The reason for this was to intro-duce the need to focus on the visual aspect while designing a newspaper and how it has become an important part of today’s print journalism me-dia.The feedback collected at the

end of session indicated that the workshop was a success. One of the participants said, “It was a very interesting ses-sion. I learned a lot about lay-out. It was a very interactive session. He was very clear about the information, which made it very interesting. Overall, it was a really good session”. On the whole, the session was very informative and insightful. - Shashank

THE ART OF NEWSPAPER LAYOUT

Insightful discourse on visual mediaEvery year Media Meet pro-

vides a platform for keen re-searchers to present their research papers on varied topics. This year also, the event witnessed ample par-ticipants from various fields. All research papers revolved around this year’s main theme - Visual Media. The first session of Paper Pre-sentations for Media Meet had nine presenters from various institutions. The panel wit-nessed a series of interesting topics that the presenters re-searched on. ‘The Moment of the Fashion Film’ by Abhijan Gupta from Maharaja Sayaji-rao University of Baroda, Va-dodara, and ‘Sighting Dalits in ‘Madras’- A critical reading of Dalit representation in P. Ranjith’s ‘Madras’ by Gaana J, faculty, Christ University were some of the notewor-thy topics of this session. The first session was moderated by Dr. Andrew Kennedy. The second panel of paper pre-sentations was moderated by Professor Omprakash, fac-

ulty, Department of Sociolo-gy at Christ University. The presenters presented papers on topics like ‘A study of Me-dia’s Reportage and People’s Response to Environment in Bangalore’ by Amulya M.S and Viraj K of Acharya Insti-tute of Graduate Studies, Ben-galuru. The third panel had a won-derful session moderated by Anupama Nair, Assistant Pro-fessor in the Department of Theatre Studies, Christ Uni-versity. The presentations saw active participation not only from the presenters’ side, but also from the audience as well as moderators. The afternoon session for pa-per presentations had a total of five presenters with mod-erator Dr. Andrew Kenne-dy, Associate Professor and Director, Centre for Educa-tion beyond Curriculum. The question and answer session was an interactive one with both audience and presenters participating in it. The moder-ator gave off the certificates to the presenters.The third session of Paper

Presentation as was held at Chavara Hall, with a total of four presenters who com-prised of two students and two professors from Lucknow and Bangalore. The presenta-tions spanned across various interesting topics like ‘Semi-otics: Influence of colours on Food Chains’ by Soniya Kan-chan,. ‘Understanding the uses and gratifications of on-line news portals in India’ by Vidisha Madonna D’Souza, ‘A critical analysis of Contrarian

behavior of Facebook-active population on caste-based reservation Visuals’ by Neha Bhushan, and ‘Freedom of press and media ethics: A comparative study’ by Dr. Ritesh Chaudary. Dr. B.M Changappa, the Assistant Professor of Political Science, was the moderator for this particular session. The paper presentations con-cluded at the DVK Auditorium with a final slot comprising of five presenters. The coordina-tor for the event was Ms. An-uradha. The people who had presented their papers had covered a wide range of top-ics with substantial amount of research involved in their studies. It was observed that few of the papers also dealt with controversial aspects of the subjects. One of the most interesting research papers covered was ‘The conflict be-tween Coca Cola and Pepsi’. It spoke about how over the years these American MNCs built a strong establishment in India. Overall the papers were well researched and gave excellent presentations to the audience.

Chetna Sethia| Nikhil | Philip Yeldhos

Media Meet 2015

A researcher presenting his paper. Photo by Team Documentation.

A researcher presenting her paper. Photo by Team Documentation.

DANCE, MY LIFE AND MY BREATH: SHOVANA

Infectious charm coupled with deep sensibility, Shovana Narayan is undoubtedly an epitome of grace. As I hesitantly approached her to make a request for a personal interview, her prompt amicable smile and a thumbs-up gave me the confidence to go ahead with it. Here is what was revealed in a brief conversation with her.

Q. What inspired you to take up dance as a career?I was introduced to the world of dance by my

parents when I was 2 and half years old. Let me add here that I don’t come from a traditional dancing family. I come from a background of zamindars, barristers and freedom fighters. It was a very different and forward looking back-ground and very much into women’s emancipa-tion…so obviously in our house the importance of schooling every child in performing arts along with Indian literature and philosophy was par-amount. Dance for me became my life and my breath.

Q. Your speech at the inauguration cer-emony made it quite clear that you do not look at dance to be serving as only an aesthetic pleasure, but you see it commu-nicating something much beyond that…What is your dance philosophy? What do you like to/have been communicating through your dance?Dance does not grwow in a vacuum, nor does

an individual. Look at how different dance forms

have evolved. It depends on the geography and the culture of the area- one dance form is so dif-ferent from the other. The seeds are sown in the culture of the area which blossom into a beau-tiful form. In Indian philosophy we have never taken dance as an entertainment. We‘ve taken dance as a path to ‘Yog’. Therefore lord Shiva has been portrayed as ‘Natraj’, lord Krishna has been portrayed as a dancer, Saraswati has been portrayed with a ‘veena’.

Q. With the increasing dilution that has been taking place in every kind of media, to what extent do you think do you think it’s possible to keep the roots of a dance form intact?It is the people that make up the media; it is

each member of the society. So I will carry my ethos into my profession. Everybody likes to make profit and there is nothing wrong with that. But the question is the means.

Q. You were involved in various issues relating to women and also families af-fected by the Kargil War. Do you think the media assists in pushing the cause further?I think the media is a very powerful medium. It

assists in these kinds of causes because it brings to focus the issues involved. Althsough the print media is powerful, the visual media is all the more powerful. It is so potent; it is always like a knife. It depends on how you use it. The knife can be used to cut vegetables and serve man-kind, but if used carelessly, it can kill. Media it-self and the society at large has to understand its responsibility.

Q. Your views on Media MeetI loved your event. I love the fact that all the

students are looking at the various genres of media from different perspectives and that is so beautiful because all of you will go out and will be in this field. I wish you all the best and I am very impressed!

- Nimisha Medhi

Media Meet 2015

Media Meet 2015

HOW THEY SELL CHOCOLATES

A PEEK INTO THE ARTIST’S WORLDMedia Meet 2015

Harshvadhan Kadam interacting with students. Photo by Mitul

As part of Media Meet 2015, Harshvardhan Kadam, an em-inent personality in the field of Graphic Design, addressed the gathering in PKM Audi-torium at Christ University on Wednesday. He focused on designing comic books. While addressing the gather-

ing, Kadam spoke about the power of visuals and the sense of identity becoming essen-tial in the society, especial-ly in India. He said that the visual content is completely bombarded in the present day advertisements, and more of it is noise, which is not really important. . Be it a closed stu-dio or an open-air art space, what matters to artists is the artwork. Adding to that he also spoke about his observations, which he made while observing hoardings and billboards. It is a shear manipulation in the name of betterment of society. Communicating to the bigger audience is becoming a ma-jor problem and is quite chal-lenging. Visual art is no longer about designing something for meeting people’s needs, but it is a process of communicating a story by not losing the orig-

inal thought and perspective.His digital art works depict the mythological narrative and he says that, he spent most of his time in designing mythological characters and a few also relate to Nirvana and the stage of meditation. “Re-working on the same

mythological characters ex-cites me and chaos gives me joy”, says Kadam. In addi-tion to that, he also said that, there are different levels and phases of using chaos and giving an artistic curve to the same.Street and mural art is the

area of art that Kadam focus-es on. His paintings focus on empowering masses by creat-ing awareness on various so-cial issues. He concludes reciting ‘aum’

to make the audience under-stand and feel the power of vibrations.

- Raygalla Kalyan Srinivas

Dr Ramya K Prasad, Head of the Department, Public Re-lation Studies, Stella Maris College, Chennai, presented a paper on chocolate adver-tising in India. She analyzed the advertisements which drew the attention of the au-dience from the times of early Doordarshan. She focused on factors which help the adver-tisers trigger the minds of the audience. “Implying family aspects and perspectives of love makes an advertisement more appealing and has a wider reach.”she said.

- Raygalla Kalyan Srinivas

The “Media Meet 2015” event organized by Christ Universi-ty (Department of Media and Communication Studies) com-menced in full swing. The whole event received an amazing feed-back from many colleges across Bangalore. The companies that sponsored for this event were Devi Cakes and Bakes, LA Ex-press, Fosters Grant, Blue Star, Ramya Printers, Raymond, In-dian Coffee House, My Copies, Essilor and Digisol. A few of the companieshad set up stalls and had some of their products on display for sale. Devi Cakes and Bakes and My Copies had the

best sales. Both the managers of the stalls were extremely hap-py with that kind of feedback. Even the Rider App stall fared well as many people download-ed the App. The students of the university had an opportuni-ty to get some of the products at discounted prices. The most sought-after stall, however, was Devi Cakes and Bakes with their freshly baked cup-cakes, doughnuts and pastries. Many students had given amazing re-views about the stall. One of the students commented that, “After a long time I am finally having such cream and freshly baked.

Sponsors of Media Meet 2015

IN CONVERSATION WITH HARSHAVARDHAN KADAM...

“VISUALS SPARKS MEMORIES IN OUR MINDS”Media Meet 2015

A guest speech was rendered by Dr. Ivory Lyons at a packed PKM Auditorium. Dr. Ivory is a professor from University of Mount Union, USA. He has completed his Ph.D in Reli-gious Studies. He is currently serving as a faculty at Christ University.During his speech he intro-

duced the term ‘Visualscape’, which he had derived from the term ‘Soundscape.’ He believes that all of us have at least one visual that sparks memories in our minds. He went on to give us exam-ples of visuals which had an impact on him and the world alike. The examples includ-

ed ‘The Son’s Salute’, ‘The Protest of the Atheletes: The Black Power Salute’ and ‘Mal-colm X: The Man’.All of them had one thing in

common- simple images with a striking message. He pro-vided personal anecdotes on these images which related to his life and experiences. He stated that these images evoked emotions of pride that he felt in being a black-Amer-ican. He ended his speech by emphasizing on how images stimulate your mind to think and how it instigates you to investigate what emotions are invoked in you. - Chetna Sethia

Harshavardhan Kadam, a noted multidisciplinary visual artist was interviewed during Media Meet and the following are the excerpts from the in-terview conducted. He shared a few of his views about var-ious aspects related to street art. When asked about the Free-

dom of Expression for an art-ist he says, “We are able to do a lot of things without any restrictions and we do it in a responsible way that doesn’t hurt people’s sentiments and at the same time makes a pow-erful statement is something that I would call as an identity of freedom”. Harshavardhan Kadam has a knack of paint-ing on various surfaces and experiments on a lot of urban landscapes and about the le-galities and risks involved in choosing his surfaces, he said, “It depends on where we are

painting primarily. Legalities do come into picture but we are not doing anything that is outrightly illegal, we are not showing somebody in a disre-spectful manner. How street art is looked at is basically for beautification because there are so many walls that we’ve painted without permission but we got the confidence of the authorities involved in it”. About the strategies in cre-ation of art he says, “Many a times its strategy and many a times its free flowing so whichever method contextu-alizes the approach, I follow it but it is mostly dominated by

free flowing structure”. When asked about the role of platforms such as Media Meet to uplift such art forms like street art, he opined saying, “Every creative form has got a voice and the voice needs to be held on and made accessi-ble to a larger audience. Be it radio or Media Meet or you-tube, all these things have to work together in order to sup-port each other and there is a mutual exchange of support. There is an understanding be-tween all communities which is how I see Media Meet and street art”. - Sharada H A

THE PUNCTUM IN SELFIES AND PHOTOGRAPHS

NEWS THROUGH LENSMedia Meet 2015

Most of us are familiar with the terms ‘parallel cinema’ and ‘commercial cinema’ while ‘middle’ cinema is com-paratively a new term. As pointed out by Arya Aiyappan in her research paper titled, ‘Symbiotic relationships in Padmarajan’s Select Films’, middle cinema, whose foun-dation is often associated with Malayalam films, deals with the daily toils of a human life, giving it a more realistic portrayal when compared to parallel cinema. Middle cin-emas depict dark realities of life, instead of focusing on the positives of any situation. It derives its name from the middle class. - G L Nikitha

WHAT IS ‘MIDDLE CINEMA’?

A Photojournalism Work-shop was organized as part of the mega event of Media Meet. The workshop was con-ducted by K. Gopinath, an expert in the field, venturing his career in a simple City Tab of a weekly, unfurling later in The Indian Express, The Hindu and the Frontline. He is also the founder of Photo-journalist Association of Ben-galuru. A useful insight was pro-

vided to around 40 students, teaching them the basics of photography and providing them with cursory knowl-edge about the techniques and skills required for good photography. “Like music, you see it everywhere- that’s

news. You just have to tune yourself to it,” cites Gopinath, as he explained how a camera is the ‘new pen’, while sharing his personal experiences as a news reporter. The main theme resonating

throughout the workshop was humor and human interest stories, which are his forte. “The story behind pictures was explained elaborately, and his unique approach to different aspects of news was entertaining,” said Nischitha, a student of Mount Carmel College, who had attended the workshop. The students were enthusiastic to learn more and were determined to put his training into practice. - G L Nikitha

The trend of clicking self-ies is worldwide. Each one of us feels the need to click selfies. From family holi-days to Oscars, selfies are being captured everywhere. This was exactly what Nancy Karthikeya delved on in her research paper ‘In critical conversation with the Image: Punctum in Selfies and Pho-tographs.’ Now the word self-ie, has officially been declared as the word of the year.

Dr. A S Chandramouli

Dr. A.S. Chandramouli, the Head of department of Media Studies at the prestigious, Acharya Insti-tute of Graduate Studies, Bengaluru, spoke on the transitions in visual media over the years and its pres-ent scenario. The session which was held on 13th Au-gust, 2015, was attended by an audience of about 200 people at the PKM Audito-rium. Dr. Chandramouli also

explained about what it takes to be an efficient me-dia consultant. He further shared with the audience his experience of work-ing in All India Radio and Doordarshan. - Varsha Raja

The video journalism work-shop was one of the main highlights of Media Meet as it was one of the most interac-tive and informative session. The resource person Mr. Mo-han Rao, assistant professor at Manipal Institute, Banga-lore shared his experience with the participants for the session. Mr Rao talked about the challenges that are faced by the television industry. The students got an insight into all the vital aspects of real time video journalism and the hurdles that come along with this profession. Mr. Rao was extremely delighted to deliver his ideas and thoughts at this session and was happy to be a part of Media Meet. - Nikhil Viswanathan B

Visual Challenge

Media Meet 2015

Tableau is a one-act play, which has no voices, but music and actions. A total of 7 groups participated in this event that was held in the Christ University, Banga-lore as part of Media Meet 2015. Seven groups enact-ed different stories based on their chosen theme. Mr Ranjith Kakoria, Profes-sional Theatre Artist was the judge for this event. While addressing the gath-ering he said, a very few teams only were following the rules of tableau, and the rest did a good job in per-forming the theme chosen by them. - Raygalla Kalyan Srinivas

ENACTING STORIESA workshop on Visual Com-

munication was organized as part of Media Meet 2015. An-thony Vinil was the resource person, who is currently working at KPMG. While addressing the par-ticipants, he said that, “3Vs which means Visual, Vocal and Verbal information plays a major influential role in our daily life. Though there is enough textual informa-tion available, putting the same in visual form will ease the understanding as visuals are registered in the human minds easily”. He also spoke about how visuals make a dif-ference in the communication process and how they are easy to understand, to the point, precise and message oriented.

During the workshop, partic-ipants were divided into var-ious groups as part of a prac-tical exercise, participants were asked to draw based on the theme given to them, and other set of participants were asked to identify the theme based on the drawing. A total of 20 students from colleges such as St Joseph’s College, Mount Carmel, SH College, Kristhu Jayanthi Col-lege took part in the work-shop. They were presented with participation certificates at the end of the workshop. A participant at the workshop said, “I now have a better un-derstanding on how to use the visual medium for a better and effective communication”. - Raygalla Kalyan Srinivas

VISUAL WORKOUT!

The theme of Media Meet, 2015, being Power of Visuals, a painting workshop was con-ducted on 13th August, 2015, in order to delve into one of the most basic forms of visual communications. The workshop aimed at in-culcating basic painting skills in the 40 participants and to bring out the creative side in each one of them. The instructor of the work-shop was the acclaimed painter Thomas Kallarackal. “There is no uniform world outside you. Your sensory organs are your world. You have to discover the creativ-ity in yourself”, explained Thomas Kallarackal. Thomas Kallarackal emphasized on

bringing out one’s happiness in one’s paintings. He point-ed out to students that when one’s mind is calm and clear, it is easy to capture the beauty around oneself. As Thomas Kallarackal pro-duced an acrylic painting in five minutes, while listening to an inspiring song he proved how to reproduce one’s hap-piness in paintings. The stu-dents were taught to prepare vision boards to list out their dreams and visions in order to improve their creativity. “Mr. Thomas Kallarackal was inspiring as a resource per-son. The whole session was a unique experience”, said a happy Raghav Somann. - Varsha Raja

Creative Strokes

Thomas Kallarackal

Media Meet 2015

Anuja Chauhan, coined as ‘the most celebrated fictional author’ in India is not just an author but also a well-known advertiser. She is known for her work on the PEPSI ‘Yeh

Dil Maange More’, ‘Noth-ing official about it’ and ‘Oye Bubbly’ campaigns, as well as her ‘Darr Ke Aage Jeet hai’ campaign for Mountain Dew. The advertiser-turned author has four books to her credit, ‘The Zoya Factor’, ‘Battle for Bittora’, ‘Those Pricey Thak-ur Girls’ and her latest ‘The House that BJ built’.She interacted with the audi-

ence and spoke about her life in the advertising industry and what it entails. Ms. Chau-han kept the session light and fun and spoke about the peaks in her career with the Pepsi

Campaigns and the ‘Tedha Hai Par Mera hai’ campaign for Kurkure to name a few. As majority of the audience consisted of students who wished to enter the industry, she spoke briefly about how the industry functions and how it is a youth driven one. On the same note, she also covered the controversies that ensue in the advertising field and how ads play a role in resolving them.The session concluded with

her signing copies of her lat-est book and talking to fans.

- Natasha George

CREATING A NICHE IN ADVERTISING AND BOOKS

Prof. Eben Moglen, Chairman of SFLC, USA, graced us with his talk on ‘Network Neutral-ity’ on day 2. Accompanying him was Mishi Choudhary, Legal Director of SFLC, New York. He started his speech by tracing the concept of equality, from the time of Civil war to the pres-

ent modern world. From close-knit groups to a big global world, everything is connected to-day. Moglen spoke of how internet is the body of human future which is growing and devel-oping each day. Interestingly the physiology of this body is the software that we use- Whatsapp makes a good example of it.He emphasized on the fact that every human

being is entitled to equality. But does the net-work that has been built by us, support human equality, is the question that he posed. It is here that we need to discuss about network equality which says that everybody has a right to read and speak the same way. Human race is now divided into two parts- one that can afford this freedom of thought and one that cannot. Internet either reflects human freedom or de-stroys it. Moglen spoke briefly about zero rat-ing, Net Neutrality and the Right to privacy. He also gave us an insight into the book that

he is currently writing, which deals with how the present generation gets to determine how the internet is going to turn out in the next fifty years. He ended his speech by stating that the power needs to now switch from the politically rich to the common man. - Srilaxmi

EBEN MOGLEN ON NET NEUTRALITY

Prof. Eben Moglen | Photo by Alloysius

Media Meet 2015

Excerpts from the walk and talk interview with Justice Markandey Katju Q. How would you assess the growth of Media in the last decade?Ans. There has been growth but not the kind of growth that I would’ve liked it to be. The media should be addressing

issues that the country faces which are basically econom-ic like poverty, malnutrition, price rise, unemployment, health care and so on but in-stead the media focuses on lives of film stars and cricket and other things which is di-verting the attention from is-sues to the non issues. So they are not doing a good job. It has developed but the devel-opment is not in the right di-rection. Q. How would you comment on the public looking at jour-nalists more like barking dogs rather than Watchdogs? Ans. There are a few good journalists also like P. Sainath who has done a great job in exposing the issue of farmers suicides. But vast majority of journal-ists are of poor level and they are not doing a good job. So I don not have a high opinion

on most journalists. Q. Your message to the bud-ding journalists to better the existing state of affairs?Ans. Journalists should help people towards the progress in the direction of a modern society. Media people should serve people so that they get better lives rather than diverting at-tention towards fashion pa-rades and cricket and so on. So I am very sorry I have a poor opinion on media peo-ple. Q. Your views about Media Meet 2015. Ans. I was very happy to in-teract with the students to-day and particularly ques-tions which were put to me were very good questions and I think that you all are very bright students here, very in-telligent. - Sharada H A

Markandey Katju began his speech by focusing on media from a historical perspective. Throughout the speech he con-stantly reiterated his personal belief on how India is caught in the throes of transitional phase- from the feudal to the modern industry industrial society. The speech largely dealt with the sub-ject of caste disparities, religious conflicts and poverty in India. It further threw light on the cor-ruption taking place in all levels of administration. Also, despite of being from a legal background, Katju did not flinch from talking about the vices and inadequacies

of his own profession. Putting little hope in the functioning of the systems of our country, he re-peated the need for a revolution as the only savior- “It is like a building which has totally dilap-idated, everything has collapsed. This means that some kind of vi-olent revolution is coming about in this country and the media should be aware of this”. Popular for his strong opinions of the media and in the light of the criticisms he had garnered for the same, Katju explained that his strong comments are not to demean anybody nor is he “blood-thirsty”, but it is because

the people need to be jolted out of their obsolete mindsets, rather in his words, a “shock treatment” for the so-called educated. At one point of time, he also stated that, “I am known as someone who re-stricts the freedom of speech and expression of the media. But the masses should know that there is a difference between restric-tions and control. Everyone is accountable to the public in a de-mocracy”, he stated. The speech was followed by an interactive Q and A session wherein the audi-ence took up the opportunity to optimally extract from his vast knowledge. - Nimisha Medhi

SHOCK TREATMENT FOR THE “EDUCATED”

A WALK WITH THE JUSTICE

Photo by Jeffery Dev

MEDIA MEET 2016: CINEMA

FOR INTERNTAL CIRCULATION ONLY. PUBLISHED BY CHRIST UNIVERSITY, HOSUR ROAD, BENGALURU 560029, KARNATAKA.

EditorShravana Kumar S

Chief Sub EditorsSharada H A

Nimisha Medhi

Chief Photographer &Videographer

Jeffery Dev

Faulty InchargeSuparna Naresh

Media Meet CoordinatorFr. Biju K Chacko

ReportersAditya MBhabanaChetna

Kalyan SrinivasNikitha

SiddhanthShashank

SrilakshmiVarsha R

NikhilPhilip

Radio PodcastingNatasha

Arjith

PhotographersAlosious

Mitul Philip

Nikhil V

Layout and DesignJanaranjani MohanShravana Kumar S

Social Media ContentAditya Mittal

Student CoordinatorJohn Sekar

Skandashree Bali

MEDIA MEET 2015: POWER OF VISUALS

This year the Department of Media Stud-ies has been able to execute a great and successful show. Not only has the show inspired the juniors to work harder but it has also set a standard to next year’s fest as well. From a strength of 22 last year, this year has seen participation of more than 30 colleges.Media meet 2016 looks forward to the representation of the world of cinema. Life without visuals is unimaginable. This part of the industry holds the stron-gest footing in today’s media world. Con-sidering the theme the current 1st year students of the Media studies department have already come up with the promo of the next year’s theme that is Cinema. Hoping to see you all next year.

media meet 2015 power of visuals newsletter

Documents