media kit2014 - safetowork.com.au€¦ · media kit2014 62.442 mm 194.332 mm 93.003 mm 15.522 mm...
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M E D I A K I T 2 0 1 4
194.332 mm62.442 mm
93.003 mm 15.522 mm
M A R K E T I N G & L E A D G E N E R A T I O N S O L U T I O N S
"REACHING OVER 97,800* AUSTRALIAN INDUSTRY
PROFESSIONALS"
MANUFACTURING - Safety First
PRINT PROFILE
Safety First magazine is the manager’s occupational health and safety guide.
With 15,000 copies distributed to decision-makers from Manufacturer’s Monthly, Australian Mining, PACE and Food Magazine readerships, Safety First is the ideal vehicle to reach a wide, yet targeted, audience.
* Safety First magzine is inserted into the following magazines:
Manufacturers’ Monthly / Australian Mining / PACE / Food Magazine - June,
August & October issues.
Manufacturers’ Monthly / Australian Mining / PACE - Inserted into all issues.
ONLINE PROFILE
With an average of over 7,800 page impressions per month, SafetoWork.com.au is Australia’s leading safety industry website.
The website is specifically designed to be the community hub for workplace safety in Australia. Visitors are encouraged to view and submit press releases, event listings, and products and services details, as well as read breaking news and feature-driven content from the magazine.
ONLINE STATISTICS
> OVER 2,000 SUBSCRIBERS RECEIVING OUR WEEKLY NEWSLETTER
> OVER 7,800 PAGE IMPRESSIONS PER MONTH
> OVER 4,500 VISITS PER MONTH
> OVER 3,700 UNIQUE VISITORS PER MONTH
Source: Google Analytics Mar – May 14*2013 Readers Survey
DEMOGRAPHICS
DISTRIBUTION - 15,000 SUBSCRIBERS BY JOB
NSW 36% DIRECTOR 28%
VIC 34% MANAGEMENT 39%
QLD 13% TECHNICAL 6%
SA 7% ENGINEERING 16%
WA 7% SENIOR POSITIONS 6%
ACT 1% OPERATIONS 6%
INDUSTRY BREAKDOWNMETAL PRODUCT MANUFACTURING 19% OTHER SERVICES 11%
METAL, COAL & MINERAL MINING 15% OTHER RETAILING & WHOLESALING 7%
OTHER MANUFACTURING 15% ENGINEERING DESIGN & CONSULTING SERVICE 5%
MACHINERY & EQUIPMENT MANUFACTURING & WHOLESALING
12% BUILDING & CONSTRUCTION SERVICES 4%
FOOD MANUFACTURING & WHOLESALING 11%
Australia’s highest circulating safety magazine Reaching decision-makers across the manufacturing, mining, food, packaging, process control and logistics industries
15,000 copies sent with industry-leading magazines
PRINT RATES & SPECS
AD SPACE 1X 4X TRIM AREA
Front Cover $8,295 N/A 297x210mm + 5mm Bleed 1x image, 1x logo & 6 words of text
DPS $7,360 $6,247 297x420mm + 5mm Bleed (Type Area: 265x395mm)
4 page spread $11,130 $9,460 297x420mm + 5mm Bleed (Type Area: 265x395mm)
Full page $4,756 $4,040 297x210mm + 5mm Bleed (Type Area: 265x198mm)
1/2 page $3,024 $2,570 V: 265x90mm H: 125x185mm
1/4 page Square & Horizontal $1,732 $1,472 125x90mm H: 60x185mm
1/2 V 1/2 H 1/4 S 1/4 H
FEATURES
MARCH JUNE AUGUST OCTOBERBOOKING: THU 23 JANMATERIAL: MON 03 FEB
BOOKING: THU 24 APRMATERIAL: MON 05 MAY
BOOKING: FRI 27 JUN MATERIAL: MON 07 JUL
BOOKING: FRI 29 AUG MATERIAL: MON 08 SEP
NEWS AND PRODUCTS FEATURED IN EVERY ISSUE OF SAFETY FIRST• Body Protection • Materials Handling
• Production Line Safety / Machine Safety • Water & Hazardous Environments
• Ergonomics• Industry Specific Solutions
• Electrical Safety• Height Safety
• Other Services - Insurance, Legal, Training , Education & Accreditation
MANUFACTURING - Safety First
ONLINE ADVERTISING AND LEAD GENERATION
ADD ON OPTIONS
// NEWSLETTER DISPLAY // ADDITIONAL MREC / LEADER BOARD
ON WEBSITE // WEBSITE SECTION SPONSORS// COMPANY PROFILE// PRODUCT SHOWCASE// EVENT LISTINGS// EDM// WEBSITE LOGO SPONSORSHIP// COURSES
MONTHLY PACKAGES//
WEBSITE SPONSORSHIPLEADER BOARD [ 728 X 90 PIXELS | 39K MAX ]
MREC 1[ 300 X 250 PIXELS | 39K MAX ] ON WEBSITE
ALL INCLUDE 1/6TH SHARE OF VOICE
MANUFACTURING - WWW.SAFETOWORK.COM.AU
ONLINE DISPLAY ADVERTISING POSITIONS
WEBSITE//
LEADERBOARD
SITE SUPPORTERS
MREC 01
MREC 02
MREC 03
CONTRACT TERMS 3 MONTH 6 MONTH 12 MONTH CASUAL
WEBSITE SPONSORSHIP $1,800 $2,700 $3,500 $800
MREC 1 SPONSORSHIP $900 $1,200 $1,400 $400
MREC 2 SPONSORSHIP $800 $1,000 $1,200 $350
MREC 3 SPONSORSHIP $650 $900 $1,000 $1,000
Terms and conditionsWebsite allows up to 6 advertisers at a time. Each receiving equal share of voice for the duration of a campaign. Newsletter – For 1 send per week in the allocated time [i.e. 3, 6, 12 months]. Minimum of 12 sends for 3 month contract, minimum of 24 sends for 6 month contract and minimum of 48 sends for 12 month contract.
FEATURES// TARGETED AUDIENCE OF OH&S MANAGERS
VISITING THE WEBSITE DAILY// OVER 7,800 PAGE IMPRESSIONS PER MONTH// 3,700 UNIQUE VISITORS PER MONTH
MANUFACTURING - WWW.SAFETOWORK.COM.AU
ONLINE DISPLAY ADVERTISING POSITIONS
NEWSLETTER//
LEADERBOARD
MREC 01
MREC 03
FEATURES// PROVIDES UP-TO-DATE NEWS AND INFORMATION
TO INDUSTRY PROFESSIONALS// OVER 2,000 SUBSCRIBERS RECEIVE THE SAFE
TO WORK NEWSLETTER// DELIVERED WEEKLY
Terms and conditionsWebsite allows up to 6 advertisers at a time. Each receiving equal share of voice for the duration of a campaign. Newsletter – For 1 send per week in the allocated time [i.e. 3, 6, 12 months]. Minimum of 12 sends for 3 month contract, minimum of 24 sends for 6 month contract and minimum of 48 sends for 12 month contract.
CONTRACT TERMS 3 MONTH 6 MONTH 12 MONTH CASUAL
LEADERBOARD $3,000 $5,400 $9,150 $400
MREC 1 $2,850 $5,200 $8,850 $400
MREC 2 $2,500 $4,850 $8,400 $300
MREC 3 $2,200 $2,000 $4,800 $300
MANUFACTURING - WWW.SAFETOWORK.COM.AU
C O N T A C T S194.332 mm62.442 mm
93.003 mm 15.522 mm
CONTACTS
FOR MORE INFORMATION OR TO BOOK YOUR ADVERTISING CAMPAIGN CONTACT:
FOR NEW BUSINESS ENQUIRIES PLEASE CONTACT:
KEY ACCOUNT MANAGER - VICMichael NorthcottM: 0448 077 247E: [email protected]
GROUP SALES MANAGERTim Richards T: (61 2) 8484 0829 M: 0420 550 799E: [email protected]
KEY ACCOUNT MANAGER - QLDSharon Amos T: (61 7) 3261 8857 M: 0417 072 625 E: [email protected]
KEY ACCOUNT MANAGER - NSWAnthony HeadT: (61 2) 8011 3184 M: 0414 644 664E: [email protected]