media kit website 2020 eblasts - more than 25 years of ... · want to draw business partners to...
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Media Kit 2020 1
International healthcare professionals want to hear your message, clearly and dynamically designed.
Media Kit 2020
Website eNewsletter eBlasts
Media Kit 2020 2
Website Statistics
Visitors by profession
healthcare-in-europe.com (HiE) is a platform for the latest trends in medical technology, innovative procedures and advances in medical research.
We cover a broad range of topics from diagnostic imaging, therapy, eHealth, automation, lab and digital pathology to market trends and healthcare insights.
Hot topics and company news are published in real-time.
healthcare-in-europe.com is a high traffic portal for relevant news, interviews, background reports and case studies.
We are your guide to the world of medical technology in hospitals and clinics in Europe.
Radiologists / Sonographers
Laboratory / Pathology Staff Hospital CEOs &
Medical Directors
IT / CIO
Surgeons
CardiologistsOther
27%
23%21%
11%
10%
5%3%
200,000 125,000 42,000 3-4 minpage visits per month unique visitors per month newsletter subscribers average visit time
Visitors by profession
Media Kit 2020 3
Website Statistics
Percentage of users by area
Europe 73.27%
Americas 10.38%
Asia 13.40%
Oceania 1.03%
Africa 1.92%
Percentage of users by area
Media Kit 2020 4
Media Formats
Website Banners
Header bannerThe “classic” ad format – attractive placement.
Inread banner & Inread text adPlace your message right at the heart of our content.Displayed in targeted categories or in every article.
Skyscraper bannerThis format gives your content plenty of room to rise up high. Follows users’ scrolling movement.
Rectangle bannerCompact and efficient with generous spacing.
Content bannerPlace your banner right
in the midst of news and editorial content.
Super bannerThis premium-sized
banner is exclusively positioned at the very
top of the home page – making your ad #1.
Skyscraper bannerThis format gives
your content plenty of room to rise up high.
Follows users’ scrolling movement.
Website banners
Banners dynamically adapt to screen size
Media Kit 2020 5
Media Formats
Sponsored articles
WidescreenExtra wide image for
extra prominent placement.
SquareCompact and efficient
placement for your product/
solution.
SuperscreenPlacement across the whole upper screen guarantees premium visibility.
Half-rowSpecial format captures the viewers’ attention.
Product of the Month (POM)Inverted overlay makes your product stand out.
Video adSet your message in motion.
Sponsored articles
Media Kit 2020 6
Media Formats
eNewsletter
Reach up to 40,000 healthcare professionals by placing your banner and text ad in our eNewsletter!
Desktop view eNewsletter Mobile view
Header bannerFirst things first – place your banner at the pole position.
Content bannerPlace your banner right midst of news and editorial content.
Sponsored articleYour content, conveniently delivered to your target group.
In addition to our monthly HiE-eNewsletter, we also send out special editions in conjunction with many medical fairs and congresses.
Media Kit 2020 7
Sizes & Rates
Banner Position Placement Price in € Specifications
home category selected articles International D-A-CH Dimensions File Formats
Super banner (1 week*) Top 1,500 900 Desktop/Tablet 2800 x 600px
Mobile 400 x 600px
Supported file types: JPG or PNG
JavaScript/Flash/Shockwave/Audio
cannot be incorporated Please include a link to URL of your choice
Header banner Top 3,500 1,900 Desktop 1150 x 100px Tablet 690 x 75px
Mobile 270 x 270pxContent banner Best 2,900 1,600
Rectangle banner Top/Best 2,500/2,100 1,400/1,200 All devices 400 x 400px
Skyscraper bannerArticle listings
(e.g. site search, tag lists)
1,900 1,200 Desktop/Tablet only 160 x 600px
Pop-up bannerOn request
Inread banner / article
The material for banner ads must be submitted 2 weeks prior to publication to guarantee smooth upload and timely start of the campaign.
Website Banners
* Banner runtime is 4 weeks except for Super banner. Banners booked for categories only are 30 percent off the regular price – contact us for frequency discounts.
Sizes & Rates: Website Banners
Media Kit 2020 8
The material for ads must be submitted 2 weeks prior to publication to guarantee smooth upload and timely start of the campaign. JavaScript/Flash/Shockwave/Audio cannot be incorporated.
Sizes & Rates
Sponsored articles, eNewsletter, eBlasts
PositionPrice in €
SpecificationsInternational D-A-CH
Sponsored article
Square Top/Best 2,500/2,200 1,400/1,200
Copy:4,000 characters max.
(.doc/.docx/.rtf/.txt document)
1 - 3 images (min. width 1500px) Supported file types: JPG, PNG or HTML
Link to URL of your choice
Half-row or Widescreen Top/Best 2,800/2,400 1,700/1,400
Superscreen (1 week*) Top 1,500 900
Product of the Month (POM) Top/Best 2,500/2,200 1,400/1,200
Video ad Top/Best 2,500/2,200 1,400/1,200 Copy: 500 characters max. (.doc/.docx/.rtf/.txt document)
1 video - URL to YouTube or Vimeo video or video file
(.mp4/.mov/.wmv/.mpg and most other common formats)
Optional: 1 image file for preview (JPG/PNG; min. width 1500px)
eNewsletter
Header banner Top 1,600 950 Dimensions:Desktop 590 x 75px Mobile 270 x 270px
Supported file types: JPG or PNG
Link to URL of your choiceContent banner Best 1,400 850
Text ad (Sponsored article) Best 1,500 950
Copy: 4,000 characters max.
(.doc/.docx/.rtf/.txt document)
1 - 3 images (min. width 1500px)Supported file types:
JPG or PNGLink to URL of your choice
eBlast Prices and specs on request
Sizes & Rates: Sponsored Articles, eNewsletter, eBlasts
* Banner and text ad runtime is 4 weeks except for Super banner and Superscreen.Banners and Text ads booked for categories only are 30 percent off the regular price – contact us for frequency discounts.
Media Kit 2020 9
Find the solution for every occasionStart of a new product line?
Want to draw business partners to your exhibition stand?
Select your target group
Radiologists, sonographers, lab/IT specialists and many more
– you name it!
Present your content the way you prefer
Prices & format requirements on request. Target groups can be selected by specialties and countries.
> >
>
Send us a HTML document with your
unique corporate design.
Let us tailor the message for you! Provide us with your campaign’s
information and we’ll gladly
assemble it for you.
Boost your message to the user
Receive detailed statisticsand gain valuable insights on
professionals in the targeted area.
We deliver your message exclusively to healthcare specialists via eBlast – tailor-made for your demands...
Get technical supportto ensure your eBlast has
maximum impact.
Media Kit 2020 10
eNewsletterSpecial Editions 2020
You may also place your banner or text ad in our regular HiE eNewsletter (published monthly in English and German)
* eNewsletter in German **eNewsletter in English
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Jan 22-25Int. CT-
Symposium (Garmisch)*
Mar 8-11 DGHM*
Apr 18-21ECCMID**
May 20-23Deutscher Röntgen-kongress*
Jun 26-30AACC**
LabBook 2020**
Aug 29-Sep 2European Congress of
Cardiology (ESC)**Oct 14-17
DGKL*Nov 5-6
Radiologie-Kongress
Ruhr*Mar 9-13HIMSS**
CURAC*
Oct 15-17Bayerischer
Röntgen-kongress*
Jan 27-30Arab
Health**
Mar 11-15 ECR** Apr 21-23
DMEA (formerly conhIT)* Oct 21-23
Dreiländer- treffen
Ultraschall*
Nov 16-19MEDICA**
RadBook 2020**
Mar 31- Apr 3Analytica*
Nov 29 - Dec 4RSNA**
eNewsletter Special Editions 2020
Int. CT-Symposium (Garmisch)*22.-25.01.
Arab Health**27.-30.01.HIMSS**09.-13.03.
European Congress of Radiology (ECR)**11.-15.03.
Analytica*31.03.-03.04.ECCMID**18.-21.04.
Radbook**March
DMEA (formerly conhIT)*21.-23.04.
Deutscher Röntgenkongress*20.-23.05.
LabBook**July
AACC**26.-30.06.
European Congress of Cardiology (ESC)**29.08.-02.09.
CURAC*September
DGKL*14.-17.10.
Bayerischer Röntgenkongress*15.-17.10.
Dreiländertreffen Ultraschall*21.-23.10.
RadiologieKongress Ruhr*05.-06.11.MEDICA**16.-19.11.RSNA**
29.11.-04.12.
Media Kit 2020 11
Contact the Team
Charles YangTaiwan
+886 4 2322 [email protected]
Dorothea FleischerProduction & Distribution Manager
+49 201 87 126 [email protected]
Maria KaiserUSA, Canada
+1 250 726 [email protected]
Hannah WizerIsrael
+972 3 [email protected]
Gavin HuaChina
+86 0755 8132 [email protected]
Hanna PolitisUSA, Canada
+1 301 869 [email protected]
Sonja BuskeEditor
+49 201 87 126 [email protected]
Jane ParkSouth Korea
+82 2 [email protected]
Inga KuhlowGermany, Austria, Switzerland
+49 228 919 37 [email protected]
Daniela ZimmermannManaging Director
+49 201 87 126 [email protected]
Simon KramerGB, Scandinavia, Benelux
+31 180 62 00 [email protected]
Sascha Keutel Online Editor
+49 201 87 126 550 [email protected]
Eric JundFrance, Italy, Spain
+33 493 58 77 [email protected]
Ralf MateblowskiGermany, Austria, Switzerland
+49 6735 912 [email protected]
Editorial team Media team
Wolfgang BehrendsOnline Editor
Tel: +49 201 87 126 [email protected]
Our terms and conditions can be found at www.healthcare-in-europe.com