media kit uk 2017 15 - danskmagazine.com · 15 media kit uk 201 dansk portrays fashion and luxury...

12
MEDIA KIT UK 2017 15 15

Upload: tranthuan

Post on 23-Aug-2019

213 views

Category:

Documents


0 download

TRANSCRIPT

MEDIA KIT UK 2017

15

15

MEDIA KIT UK 2017

15

DANSK portrays fashion and luxury in ever pioneering ways. Intell igent and slick, it addresses the sophisticated international frontrunners of fashion. Launched in 2002, the unique signature of DANSK continues to break away from ordinary fashion publishing, and remains both original and inventive on the global market. In February 2012 DANSK celebrated 10 years of DANSK.

DANSK features the best of what fashion has to offer – be it the world’s leading models, photographers and stylists, or the most desirable topics and characters of the moment – but does so with nordic panache and in ways always uniquely DANSK.

As a manifestation of this heritage, the sleek and strongly identifiable visual trademark of DANSK transcends trends and time in relentlessly ingenious ways. The Nordic design and fashion legacies become effortlessly interlinked in DANSK to elegantly portray the pinnacle of interior design. Through wit and observance, the written language interprets and discusses fashion, and stands out as the most innovative and compelling l iterature on the market.

DANSK MAGAZINE

MEDIA KIT UK 2017

15

DANSK is aimed at f irst movers within the fashion and l ifestyle segments DANSK is one of Scandinavia’s most unique branding mediasDANSK advertisers benefit from the renowned DANSK universe

ADVERTISING

FASHION

BALMAINBITTE KAI RANDBY MALENE BIRGERBOTTEGA VENETABOUCHERONBOYYBURBERRYCALVIN KLEINCIFFCHANELCHLOEDESIGNERS REMIXDIESELDIOREMPORIO ARMANIFILIPPA KG-STARGANNIGANTGIVENCHYGUCCIHAN KJØBENHAVNHEARTMADEHÊRMESHUGO BOSSINWEARISABEL MARANTKENZOLANVINLOEWELOUIS VUITTONMARC JACOBSMARIMEKKOMARNIMAX MARAMONCLERMULBERRYNEIL BARRETTPRADARALPH LAURENSAINT LAURANTSALVATORE FERRAGAMO SAND COPENHAGENSTELLA MCCARTNEYTOMMY HILFIGERVALENTINO2ND DAY

LIFESTYLE

ABSOLUTARKENAUDIB&O PLAYBELSACBOLIACARLSBERGDYRBERG/KERNGEORG JENSENGIORGIO ARMANIHOLMEGAARDILLUMILLUMS BOLIGHUSISKOJANE KØNIGLINDBERGLYNGBY PORCELÆNLOUISIANAMARIA BLACKMAX FACTORMERCEDESMINIMOÈT & CHANDONMOROCCANOILOLE LYNGGAARDPATEK PHILIPPEPILGRIMPORSCHEROSENDAHLROYAL COPENHAGENSHAMBALLASPIESTAG HEUERYSLVICTOR & ROLFVICTORINOXWELLA

MEDIA KIT UK 2017

15

ADVERTORIALSAn advertorial in dansk is a way to put a new and/or different light on one of a company’s areas One of scandinavia’s strongest creative teams, Uffe Buchard and Kim Grenaa tailor a photo series in dansk for the brand The images can afterwards be activated in relation to the press and/or web use

A L L C L O T H E S D I E S E L

W A T C H V I C T O R I N O X

S W E A T E R D I E S E L

H E A D P H O N E S B & O P L A Y

CASES

ARMANI COSMETICSBOSS ORANGE

CARLSBERGCHANEL

COLLAGE THE SHOPDIESELGANNI

GEORG JENSENHUGO BOSSJANE KØNIG

KOPENHAGEN FURLOUIS VUITTON

OLE LYNGGARD COPENHAGENPANDORA

PRADARALPH LAUREN

SAGA FURSSAND COPENHAGEN

MEDIA KIT UK 2017

15

DANSK always has a strong focus on a cool mix of masculine and avant-garde fashion DANSK always brings an interview with a well-known menswear designer DANSK strives to reach men in the first moover segment also in terms of graphics and expression

GENTS

MEDIA KIT UK 2017

15

SCANDINAVIAN FASHIONDANSK always features Scandinavian fashion in an international contextDANSK features fashion series with underground brands and the most established of fashion brands side by sideDANSK is a niche title and shows different clothes than what is sold in stores

J e a n s W r a p p e d a r o u n d b o d y A C N E

J e a n s M O N K I

MEDIA KIT UK 2017

15INTERNATIONAL FASHION

DANSK brings interviews and one-on-ones with international fashion personalitiesDANSK always shows the creations of the trend-setting designersDANSK s fashion stories have a primary focus on international fashion

J A C K E T V e R S A C e

T - S H I R T A L e x A N D e R M C q U e e N

J E A N S V e R S A C e

b O O T S S A I N T L A U R e N T

MEDIA KIT UK 2017

15

DANSK always puts a wide range of accessories in a unique DANSK universeDANSK dedicates special attention on each individual benchmark accessoryDANSK has surprising angles on accessories with strong visual images

ACCESSORIES

MEDIA KIT UK 2017

15

DANSK tells alternative stories of scents and make-up in a unique creative universeDANSK devotes space to scents and make-up both in terms of coverage and the visual expression

DANSK has a particularly high artistic focus on the design of bottles

BEAUTY

MEDIA KIT UK 2017

15

DANSK focuses on the great common denominator between fashion and designDANSK focuses on new and special design itemsDANSK is an alternative to the mainstream design medias and is able to put design in an alternative l ight

DESIGN

MEDIA KIT UK 2017

15

DANSK is known for its sought-after events and the DANSK team is always looking for new, exciting locations and collaborative partners within l ifestyle and fashion. From Campari’s 150th big birthday bash at a 5-star hotel and fashion parties in collaboration with By Malene Birger to the prestigious DANSK Fashion Awards.

EVENTS

CASES

AUDI BIRGER CHRISTENSEN

BY MALENE BIRGER CAMPARI

CHRISTIAN LOUBOUTIN COCA COLA LIGHT

DIESEL EVE

GEORG JENSENGUCCI

HUGO BOSS ILLUM

JANE KØNIGKRANZ & ZIEGLER

MAGASIN MARC BY MARC JACOBS

MORROCAINOILOLE LYNGGAARD COPENHAGEN

PANDORAPILGRIM

ROYAL COPENHAGEN SAGA FURS

SAND

MEDIA KIT UK 2017

15

READERSHIPReaders of DANSK are influent ABC1 women and men with a taste for luxury and a buying power vast enough to allow them to purchase exclusive items featured in the magazine. This makes DANSK the ideal conduit for the luxury brands advertised with us.

CIRCULATION AND DISTRIBUTIONCirculation 20.000Readership figures 155.000

DANSK is published in English and distributed in 20 countries, including the U.S, Great Britain, France, Italy and Japan. The magazine is distributed in newsagents, department stores, fashion and lifestyle shops and hotels through the biggest magazine house Condenast.

INSERTIONS/ALTERNATIVE ADVERTISINGDANSK embraces alternative promotion. We are happy to create innovative and clever advertising solutions tailored to the wishes of the client. For more information and with regards to insertions, postcards, lacquering and similar options, please contact DANSK.

COLLABORATIONSA wide range of options are available for collaborations with DANSK, be it advertising, advertorials, events, editorials, supplements, exhibitions, magazine themes etc. Please contact DANSK for further information about a possible collaboration.

ANNUAL AGREEMENTS & SPECIAL PLACEMENTSDANSK offers price reduction on annual agreements and acommidates special requirments regarding advertisment

EVENTSDANSK is known for its sought-after events and the DANSK team is always looking for new, exciting locations and collaborative partners within lifestyle and fashion. From store openings, fashion parties to award shows DANSK continues to be at the forefront of event planning.

FOR FURTHER INFORMATION, PLEASE CONTACTJENS LØKKE, SALES DIRECTOR: [email protected]

DANSK MAGAZINEKronprinsensgade 13, 5. floor1300 Copenhagen K, Denmark

WETRANSFERJens Lø[email protected]

Trimming: Please add a minimum of 3 mm for trimming. Note: Testprint is optional. If choosen, must be delievered on uncoated paper to:DANSK Magazine, Kronprinsensgade 13, 5. f loor, 1300 Copenhagen K, Denmark

ISSUE 38 / AW17 PUBLISHING DATE August 10th 2017BOOKING DEADLINE June 30th 2017DELIVERY DEADLINE July 7th 2017

ISSUE 39 / SS18

PUBLISHING DATE February 1st 2018BOOKING DEADLINE December 8th 2017DELIVERY DEADLINE December 15th 2017

DOUBLE PAGE SPREADFormat: 480 x 315 mmPrice: €6.000

SINGLE PAGEFormat: 240 x 315 mmPrice: €4.400

OUTSIDE BACK COVERFormat: 240 x 315 mmPrice: €12.000

DOWNLOAD NEW COLOUR PROFILEISOCOATED_V2_300_ECI

PUBLISHING DATES AND FIL ING DATES 2017

ONLINE ADVERTISING - DANSKMAGAZINE.COM

TOP BANNERTop format: 1080 x 220 pxPrice: €1.000(3 months)

SIDE BANNERVenstre side: 200 x 400 pxPris: €600(3 months)

BLOG BANNERBlog post: 768 x 400 pxPris: €1.000(1 months)

PRICES AND FORMATPlease send all advertising material as high resolution PDFs.FACTS & SPECS

DELIVERY OF AD – WETRANSFER/MAIL: [email protected]