media kit - study abroad€¦ · media kit sofia 1404, 23 tvardishki prohod, fl. 9, tel: +359 2/...
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MEDIA KIT
Sofia 1404, 23 Tvardishki Prohod, fl. 9, Tel: +359 2/ 961 62 63e-mail: [email protected]
www.studyabroad.bg
2019
DEMOGRAPHIC PROFILE
Study Abroad Bulgaria is the leading media about education since 2008. We reach more than 750 000 targeted users on annual bases through various channels of communication.
SecondaryEducation - 45%UniversityDegree - 55%
GENDER
EDUCATIONAGEPLACE OF LIVING
Female - 78%Male - 22%
25 – 40 years old - 43%18 – 25 years old - 18%Over 40 years old - 18%Less than 18 years old - 21%
Sofia - 56%Big Cities - 25%Middle sized cities - 14%Small towns and villages - 5%
45%
55%
INCOME OF THE HOUSEHOLD90% have income higher than the average for the country
43%
18%
21%
18%
56%25%
14%
5%
WWW.STUDYABROAD.BG
THE MOST POPULAR WEB PORTAL ABOUT EDUCATION IN BULGARIA
Average monthly unique visitors: 60 000
Average monthly page views/impressions: 250 000
Facebook page over 20 000 fans
& Instagram placement
Direct mailingTargeting by age, location and interests
Newsletter 15 000 subscribers data base
Personal mail messagePre-selected target audience
30% open messages10% clicks on the message
KEY BENEFITSStudents firstOur information helps students make better choices by offering comprehensive overview of all study options available.
Analytics & ROITransparency and complete reports on clicks and conversions.
Market insightWith more than 10 years of experience in the educational market, we provide insight on educational trends, students’ needs, behaviour and expectations.
Awareness 100%Interested students 50%Conversions 20%
STUDY & TRAINING ABROAD MAGAZINE DIGITAL & PRINT
THE ONLY PERIODICAL ISSUE IN BULGARIA ABOUT INTERNATIONAL EDUCATION
EDITORIAL FACTS:Periodicity: 7 issues / yearCirculation: 5 000 print copies 3 000 + digital subscribers Cover Price: 5 BGN / 2.50 EURReach: 15 000 cumulative readers / issue
DISTRIBUTION:Digital platformsEducational Events News stands Gas stations Bookstores Kiosks Schools and librariesDirect subscription
EDITORIAL CALENDAR & CLOSING DATES
FEBRUARYLAW, PUBLIC RELATIONS SUSTAINABLE DEVELOPMENT FRANCE, SWITZHERLAND, CENTRAL EUROPE, (POLAND, CZECH REPUBLIC, SLOVAKIA, HUNGARY)AD CLOSE: 31/01/19 ON SALE: 11/02/19
MARCH / APRILMEDICINE, МBА AUTOMOTIVE ENGINEERINGGERMANY, ITALY, CANADAAD CLOSE: 15/03/19 ON SALE: 25/03/19
MAY / JUNEGRAPHIC DESIGN, LINGUISTICS ROBOTICS, AUSTRALIA AND NEW ZEALAND, AUSTRIA, DENMARK AD CLOSE: 07/05/19 ON SALE: 15/05/19
JULY / AUGUSTPHARMACY, TOURISM ASTRONOMY AND ASTROPHYSICSFRANCE,SOUTH KOREA, BALTIC STATES-ESTONIA, LATVIA, LITHUANIA AD CLOSE: 17/06/19 ON SALE: 29/06/19
Popular headings:Student Life
Secondary educationScholarships
InternshipsRankings
Professional developmentUseful advices
Regular Educational
DestinationsUK
The Netherlands
BOARDING SCHOOL AND LANGUAGE STUDIES GUIDE DIGITAL & PRINT
INFORMATION ABOUT THE OPPORTUNITIES FOR SECONDARY EDUCATION, LANGUAGE COURSES AND VACATIONS
BOARDING SCHOOL AND LANGUAGE STUDIES GUIDE DIGITAL & PRINT
EDITORIAL FACTS: Circulation: annual, published in AprilCirculation: 5 000 print copies20 000 digital downloadsReach: 30 000 + cumulative readers
DISTRIBUTION: (free of charge) Digital platforms Educational fairs
Golf, tennis, sport clubsKids’ centers
Business centers
Bookstores
Private elementary school
www.studyabroad.bg
Direct mailing to targetedcontacts
BACHELOR’S DEGREE GUIDE DIGITAL & PRINT
POSSIBILITIES FOR UNDERGRADUATE PROGRAMS IN OVER 25 COUNTRIES
BACHELOR’S DEGREE GUIDE DIGITAL & PRINT
EDITORIAL FACTS: Circulation: annual, published SeptemberCirculation: 20 000 print copies, over 30 000 downloads of the online copyReach: 50 000 cumulative readers
DISTRIBUTION: (free of charge)To over 50 educational events throughout the aca-demic year
Directly to over 100 schools in Bulgaria
Directly to educational in-stitutions and subscribers
Digital platforms
www.studyabroad.bg
Direct mailing to targeted contacts
Interactive online profiles with QR codes, links and videos, student testimoni-als.
MASTER & MBA GUIDE DIGITAL
THE ONLY DIGITAL EDITION WHICH PRESENTS THE DIFFERENCE BETWEEN ALL POSTGRADUATE PROGRAMS AND THE BENEFITS EACH ONE GIVES.
EDITORIAL FACTS: Periodicity: annual, published in MayReach: over 100 000 cumulative readers in Southeastern Europe
DISTRIBUTION: (free of charge): www.studyabroad.bgLinkedInFacebookGoogle
Directly to educational institutions and subscribers
Direct mailing to targeted contacts
Apart from detailed description of MA, MBA, EMBA and professional qualifications, it presents Master programs in over 20 countries form Europe, Asia & North America.
ADDITIONAL MARKETING SERVICES
COMMUNICATION STRATEGY DEVELOPMENT CREATIVE DEVELOPMENT DESIGN COPYRIGHT CONTENT VIDEOSMEDIA PLANNING AND BUYING SOCIAL MEDIA ADWORDS – SEARCH AND GDNLANDING PAGES PRPRINT POS MATERIALS SOUVENIRS BTL AND EVENTS
RATE CARD
BACHELOR’S DEGREE GUIDE
1 AD page – 750 EUR2 pages university profile - 780 EUR*
* only for academic institutions
STUDY AND TRAINING ABROAD MAGAZINEAdvertising double page spread:Leading double page spread - 1 500 EURDouble page spread - 1 090 EUR
Advertising pages:1 page - 790 EUR1/2 page - 650 EUR2/3 page - 490 EUR
Covers:2nd Cover - 1 290 EUR3rd Cover - 990 EUR4th Cover - 1 550 EUR
PR articles for educational institutionsFor 1 page - 500 EURFor 2 pages - 700 EUR
* The publications will be prepared bythe editors and will be marked with a title“Advertorial”
BOARDING SCHOOLS & LANGUAGE STUDIES GUIDE1 AD page – 980 EUR*2 pages School profile – 980 EUR**
*for summer programs & language courses **only for schools
STUDYABROAD.BGBanner positions:(Price for 1000 impressions)
Page branding (1800x1200) - 40 EUR
Leaderboard (940х220) - 20 EUR
Medium Rectangle (300x250) - 15 EUR
Half Page Ad (300x600) - 15 EUR
*Alongside Inner Pages
Leaderboard (728x90) - 10 EUR
Other digital services:PR article/advertorial/Interview - 149 EUR
Profile educational institution (annual) - 149 EUR
Featured/recommended profile (monthly) - 149 EUR
Direct mailing - 295 EUR
Facebook promo post/ad - 50 EUR
Monthly newsletter - 295 EUR
Video content - 195 EUR
MASTER & MBA GUIDE2 pages university profile - 490 EURPR articles - 150 EUR*Video – 150 EUR*
* With the purchase of the university profile
DISCOUNTSNUMBER OF PUBLICATIONS 1 2 3 4 5
VOLUME DISCOUNT 0% 20% 30% 40% 50%
For advertising agencies: for advertising and PR publications - 15%
Valid from 1st January 2019
OUR CLIENTS
6/60/145 #063C91
119/119/119#777777