media kit september 20152016 - russia beyond the headlines · the daily telegraph is a daily...

media kit September 2015

media kit 2016

rbth.com

Russia Beyond The headlines

audience

10,2 mln. people

Variety of formats

Partners

Influential interna-tional newspapers all over the world

“RBTH has been a unique publish-ing project since its launch in 2007. During these years, it has developed into 17 languages and gained the recognition and respect of influen-tial newspaper readers on four con-tinents, revealing Russia with its rich history and culture, its own opinions and distinct attitudes.

The mission of the project is to help our audience to better understand our country and, in doing so, to sup-port business and cultural relation-ships between Russia and other na-tions.”

Pavel negoitsaCEO of Rossiyskaya Gazeta

rbth.com

OUR MISSION IS TO HELP

UNDERSTAND RUSSIA BETTER

IN ORDER TO EXPLAIN,

EDUCATE AND ENTERTAIN

OUR READERS.

rbth.com

RBTh neTWoRK

more than

40 partners

worldwide

in 30 countries

PERU

BOLIVIA

BRAZIL

CUBA

URUGUAY

LATIN AMERICA

USA

Foreign Policy

Big News Network

UPI

WESTERN EUROPE

UK

LUXEMBURG

FRANCE

ИСПАНИЯ

GERMANY

SERBIA

MACEDONIA

GREECE

CROATIA

BALKANS

CHINA

INDIA

THAILAND

ASIA

RBTH provides its content in print and digital formats as monthly supplements or by syndication to media partners across the globe

21 sites

17languages

10,2 mln.

global audience

rbth.com

RBTh audienCe

Upper income bracket As for the opinion of the readership, Russia Beyond The Headlines:

Print

Print

Print

Online

Online

Online

Aged 35+

Males

52%

83%

70%

75%

72%

82%

Is a reliable source of information about Russia

57%Increased knowledge

about Russia

68%

Provides an alternative to local media’s point of view

59%Increased understanding on the behavior of Russia in an

international context

56%

Delivers information and analysis that goes beyond other coverage of Russia 62%

Is a good source of perspectives and

analyses by Russian experts

62%

Source: The Byrne Partnershp, December 2015

rbth.com

RUSSIA BeyOnD THe HeADlIneS

The Daily Telegraph is a daily morning broadsheet newspaper distributed throughout the United Kingdom and internationally. It covers the UK’s daily news, sports, weather, arts, money, stocks and more. Circulation - 512 881Readership - 1 165 000


Le Figaro is a French daily newspaper founded in 1826 and published in Paris. It is the second-largest national newspaper in France. le Figaro is one of the three French newspapers of re-cord, along with social-liberal papers le Monde and libération, and is the oldest newspaper in France currently in existence.Circulation - 317 225Readership - 1 526 000

RUSSIA DIReCTForeign Policy is a news publication founded in 1970 that is focused on global affairs, current events, and domestic

and international policy. It produces content daily on its website, Foreign-Policy.com, and in six print issues an-nually. The FP Group also produces FP events, Foreign Policy’s events divi-sion, launched in 2012. Circulation - 2 500Readership - 2 500

Руска РЕЧ

Nova Makedonija is the oldest daily newspaper in the Republic of Mace-donia. It was established with decision of the presidium of ASNOM. The first edition came out on 29 October 1944, in Gorno Vranovci, and constitutes the first document written after the codifi-cation of Standard Macedonian.Circulation - 10 000Readership - 22 500


Handelsblatt is a leading German business newspaper, published in Düsseldorf by the Verlagsgruppe Handelsblatt. Verlagsgruppe Han-delsblatt also publishes the weekly business magazine Wirtschaftswoche.Circulation - 130 000Readership - 460 000


Tageblatt is a German language luxem-bourgish daily newspaper published in esch-sur-Alzette by editpress. Tageb-latt was established in 1913. The paper is the country’s second-most popular newspaper, behind the rival d’Wort. Al-though it is mainly published in German.Circulation — 20 000Readership — 42 700


Le Jeudi is a French-language weekly newspaper published in luxembourg published in esch-sur-Alzette by editpress. le Jeudi was established in 1997.Circulation — 12 000Readership — 30 000

R Magazine

Nedeljnik (Serbian Cyrillic: Недељник) is a weekly newsmagazine published in Belgrade, Serbia. It’s primary audi-ence are urban and educated people. The magazine is famous for publish-ing interviews with the world leaders/influencers as well as the most influ-ential Serbian politicians and intel-lectuals, leading people in business, culture and science.Circulation — 20 000Readership — 41 438

USA

Western europe

Balkans


A national daily newspaper published in la Paz since 1990. Its mission is to pro-vide print and digital reporting with plu-ralistic, interesting, useful and relevant content .Circulation – 38 000Readership – 114 000


El Observador is an Uruguayan daily broadsheet newspaper founded in 1991 and published in Montevideo. The newspaper covers a wide variety of topics: politics, economics, society, culture, etc. While the latest news is re-ported on the paper’s website, www.elobservador.com.uy, more analytical materials can be found in the paper’s Saturday edition.Circulation — 11 500Readership — 34 500


Diario Oficial El Peruano (english: The Peruvian Official Daily) is the official daily newspaper of Peru. The paper was founded on October 22, 1825 by Simón Bolívar, making it the oldest newspaper still in existence in latin America. In addition to carrying news, all laws passed in Peru must be pub-lished by el Peruano.Circulation — 12 000Readership — 12 000

latin America Australia and Asia


The Nation is a broadsheet, english-language daily newspaper founded in 1971 and published in Bangkok, Thailand, and is owned by the nation Multimedia Group.Circulation — 68 200Readership — 386 000

TOUSHI elUOSI (RUSSIA InSIGHT)

The Global Times is a daily Chinese tabloid under the auspices of the People’s Daily newspaper, focusing on international issues. Although its parent is owned by the Communist Party of China, the tabloid’s opinion pieces are not necessarily indications of government policy. The Global Times differentiates itself from other Chinese newspapers in part through its more populist approach to journal-ism, coupled with a tendency to court controversy. Circulation — 875 000Readership — 2 187 500


The Phuket Gazette is a weekly english-language newspaper published in Phuket, Thailand by The Phuket Gazette Co ltd. The paper was established in 1993 With national distribution throughout Thailand, the newspaper is the largest english-language publication in or about Phuket, and ranks as the third largest newspaper in Thailand. The has an editorial partnership agreement with, The nation.Circulation — 5 000Readership — 30 000

RUS-BHARAT SAMVAD (RUSSIAn-InDIAn DIAlOG)

Deshbandhu is a Hindi newspaper launched in April 1959 in Raipur, now capital of Chhattisgarh. In 2008, Deshbandhu started its national edition in new Delhi, thus, becoming the first newspaper in central India to achieve this feat. Today Deshbandhu is published in 7 cities: Raipur, Bilas-pur, Bhopal, Jabalpur, Indore, Satna and new Delhi.Circulation — 780 000Readership — 2 340 000

RBTh PRinT

Source: Data on circulation and readership partners’ newspapers, April 2016

“The endless planting of «sterilized» information carries a fatal threat to the democratic system of our country. With Russia Beyond The Headlines as a

media partner, we can offer our readers a wide range of information of quality.”

danièle FonCK Editor-in-chief of Tageblatt, Luxemburg

Russia Beyond the headlines

International magazine about lifestyle which is oriented toward high-level audience. It is issued on a quarterly basis in Spanish, english and Russian languages. The magazine is distribut-ed in Alicante Airport and in premium hotels. It is also going to be distribut-ed in news stalls.Circulation - 10 000Readership - 20 000


Večernji list is a conservative Croatian daily newspaper published in Zagreb. Večernji list was founded in Zagreb in 1959. It is a leading media in Croatia, also there is an edition for Bosnia and Herzegovina and an international one.Circulation – 68 000,Readership – 375 350


The Hellenic Mail is a Greek weekly independent newspaper published in Athens and Thessaloniki. Provides materials on a wide range of topics: politics, economy, culture etcCirculation – 8 000,Readership – 8 000 7,1

mln. readers mln. circulation

2,1

rbth.com

25% Asia

41% europe

Websites users geography

english

GermanFrench Italian englishHindiSpanishPortuguese JapaneseChineseSerbianCroatianBulgarianMacedonian Korean IndonesianSlovenianenglishGermanenglish

rbth.comrbth.co.uk

de.rbth.comfr.rbth.comit.rbth.comin.rbth.com

hindi.rbth.comes.rbth.com

gazetarussa.com.brjp.rbth.com

tsrus.cnruskarec.ruhr.rbth.com

bg.rbth.commk.rbth.com

russiafocus.co.krindonesia.rbth.com

si.rbth.comrussia-direct.org

russjahr.dethekompass.rbth.co.uk

655 000

92 500101 50082 200190 7008 600370 000133 500223 700107 500454 000118 500130 50058 40035 400350 000

66 3001 30056 000

RBTh onlineMonthly website traffic

Source: RBTH websites audience research, 2015 ; Google Analytics, Q1 2016

17% USA

17%Others

39% Mobile

6%Tablets

55% PC

launched on 7th July 2016

rbth.com

RBTh onlineWebsite materials are written in accordance with the cultural and linguistic characteristics and are presented with the wide range of topics.

On RBTH websites there is broad variety of multimedia formats, from colorful photo galleries to webcasts.

In the separate rubrics are selected such topics as:

Source: Google Analytics, Q2 2016

Travel – Section on the website and a special project about travelling in Russia. It gives foreign readers opportunity to discover Russia as attractive tourist destination. Among authors there are foreign columnists, writers and professional travellers. RBTH Travel contains original texts, photo galleries, online guides, videos, interactive and native content, a weekly newsletter and also printed brochures.www.rbth.com/travel

41 000 unique views per month

Russian Kitchen. The project for those who would like to learn more about Russian culinary traditions. Special section of the site includes recipes, articles on history of Russian cuisine, video-tutorials, useful advice and restaurant reviews. The project has its own accounts on Facebook and Instagram and a newsletter. www. rbth.com/russian_kitchen


education. The project is focused on Russian higher an additional education, Russian universities and studying Russian language. editorial staff together with commercial department works on media support of international activities of the Russian universities: Peoples’ Friendship University, Universities of Ural, Volgograd and others. www. rbth.com/education


literature. Projects goal is to popularize classical and modern Russian literature among foreign readers. Special rubric contains interviews with writers, classics` biographies, articles about translators, reviews, fragments from works, selections of books, multimedia. RBTH literature takes part in many international book fairs. www. rbth.com/literature


The Kompass. An online resource, guide to all prominent events connected with Russia in the UK. The Kompass was established in 2014 as an official guide to the UK-Russia year of Culture. Today, the project brings together information about concerts, exhibitions, conferences, publishes news on culture, reviews, interviews. It also publishes current vacancies.www. thekompass.rbth.co.uk


75% foreign

travellers

62% visited Russia

at least two times

84% planning

to visit Russia again

rbth.com

* Source: iTunesConnect, Google Analytics, Q1 2016

RBTh daily new mobile app for those who care about Russia and count every minute. A daily digest of Top-10 RBTH articles in english language. It will be released in September 2016.

RBtH for iPad RBTH app for iPad provides readers with materials about Russia, including exclusive interviews, photos and videos. It is also possible to read digital versions of printed supplements to leading foreign newspapers and to download all materials (except video) with an offline access.

RBTh diGiTal aPPs

*Source: iTunesConnect, Google Analytics, 1Q 2016

elena Potapova Head Of Multimedia And Mobile Department

“Media applications are usually used as extra platforms for brands, not alternative platforms. RBTH for iPad may have different content and functions, but it serves the brand’s goal with the help of such features as interface, push-notifications, adding content to favorites.”

every website provides an opportunity to subscribe the weekly newsletter on its language.

72 K followers*

In every country RBTH has its own local account in social networks.

RBTh Weekly — the best content carefully selected by our editors

RBTh Print — announcement of new RBTH print issue publication

RBTh Commentary — best stories with expert commentaries

Thematic newsletter – digests on Travel, Russian cuisine and other topics

1.2 mln. followers*

neWSleTTeRS

SOCIAl neTWORKS

rbth.com

Russia Direct is an international media and analytical outlet founded in 2013. It features analysis of U.S.-Russian relations and provides insights into the Russian position on current for-eign policy issues.

Russia Direct includes monthly and quarterly reports to the U.S. magazine Foreign Policy in digital and print formats. Analytical articles and interviews with experts are published on a daily up-dated website. There is also a weekly newsletter.Since fall 2015 there is a partial paywall for access to the digital reports on the Russia Direct website.

www.russia-direct.org

2 500reports circulation

66 K sessions per month

8 400subscribers to the

newsletter

For monthly reports, the editors select the most im-portant and controversial topics, from Russian do-mestic politics to Russia’s business and foreign re-lations. These reports are available for subscribers only in digital format. They include useful infograph-ics, lists of further readings and illustrative photos.

Quarterly reports are more in-depth and ambi-tious. They look into larger topics with potentially big-ger implications for inter-national relations. These reports are available in print format for the Foreign Policy readers and in digi-tal format for Russia Direct subscribers.

Source: Google Analytics, MailChimp, Q1 2016

http://www.russia-direct.org

rbth.com

RBTh sPeCial PRojeCTs

BRoChuRes Print digests of the best articles from RBTH Travel. Magazines on different languages are created for foreign travellers interested in Russian regions, culture and history. Russian and foreign writers, journalists and experienced travelers provide original textual and visual content.

aPPliCaTionsRBTH travel apps are suitable for all gadgets and available for download all around the world in App Store and Google Play. Among them, for instance, there is an interactive photo album Russian Winter with colorful photos and interesting facts about the real Russian winter. Pocketguide Vladivostok is the paid mobile app with audio and photo guide through the Vladivostok city created in syndication with PocketGuide.

lonGReadsInside interactive guide books by RBTH you can find practical information, built-in maps with exclusive routes, high-quality texts and colorful pictures. Brand new Moscow Walks provides information about new pedestrian zones in Moscow, Russian london Walks is a guide through the Russian places in london. The online guides are updated on a regular basis.

BUSIneSS & TeCHnOlOGIeS

doinG Business WiTh RussiaThe business magazine is devoted to the specifics of Russian business and is a joint project between RBTH and Russian Trade Representation in the U.S. The goal of the project is to maintain the investment attractiveness of Russia’s companies and to strengthen business ties between U.S.-Russia. The project was presented at the Business Forum StartUp Grade: “Tech Beyond the Borders” (Russian edition) in new york on April 13, 2016.

www.new-moscow-walks.rbth.com

www.traveller.rbth.com

www.london-walks.rbth.com

www.rbth.com/winter_is_comingwww.pocketguideapp.com/en/vladivostok

www.doing-business-with-russia.rbth.com

Russian sTaRTuP RaTinG Annual online project including cases of 50 most per-spective Russian startups. The project provides inter-national audience (particularly business-community) with information about developing Russian technolo-gies and startups for attracting investments. experts, investors and consulting agencies take part in creat-ing content, which includes cases analysis, reviews, analytics and practical advice. The project has such partners as IBM, east-West Digital news, Rusbase. www.startups2016.rbth.com

HISTORyThe MeMoRy oF The soloVeTsKy islandsThe project includes a documentary movie, photo galleries, texts and infographics. The shooting by RBTH team took place on the Solovetsky islands and in Moscow in August 2015. The film was translated into different languages. The film was presented in luxembourg, Rome, Thessaloniki, Milan and Berlin. Also it was demonstrated on television in Bolivia (Co-tel channel) and Croatia (n1 channel). www.rbth.com/solovki

TRAVel

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CUlTURe AnD SOCIeTy

GEOPOLITICS

The unKnoWn WaR The special project “The Unknown War” is dedicated to the 70-th anniversary of the end of the WWII. RBTH re-veals unknown facts about the War and its heroes, finds parallels with modern environment. Within project there were created special sections on all RBTH websites. Also two online editions were released: Arms of life, a story of four war heroes, and Brothers in Arms, representing different views on the victory. www.rbth.com/unknown_war

a neW eRa: india-Russia Ties in 21sT CenTuRyIn november 2014 RBTH in cooperation with the Observer Research Foundation, India presented col-lection of articles by Russian and Indian experts called “A new era: India-Russia ties in 21st century.”

Russians. Russian WayOn 13 november, 2013 RBTH presented a book “Russians. Russian way” during forum “Dialogue of Rus-sia - Republic of Korea” which was held in Seul. The col-lection contained interviews with leading Russian news-makers. Representatives of political, business, science and cultural elites tried to introduce Russia to Korean readers.

www.book.in.rbth.com

www.russiafocus.co.kr

Read RussiaFounded in 2012, Read Russia was established to popularize Russian literature among foreign readers. Read Russia creates print brochures, participates in the international book exhibitions in london, Thessa-loniki, Hong Kong, Frankfurt, supports translation and publication of Russian works. Read Russia provides international audiences with opportunity to engage with Russia’s modern literary leaders and classic au-thors.

RussjahR.deRussjahr.de is an official site of the The German-Rus-sian year of language and literature. The project is created to increase the interest to Russian culture in Germany. Here you can find information for transla-tors and teachers of Russian language, an overview of opportunities for studying Russian in Germany. Mate-rials are filled with a colorful multimedia content.

one hundRed PhoToGRaPheRs FoCus on RussiaIn 2015, Rossiyskaya Gazeta and China Daily jointly published the album “One Hundred Photographers Focus on Russia”. Photos from more than 140 photog-raphers reflect Russia’s profound history and culture, the optimism and perseverance of the people and the beauty of the landscapes. A second joint album enti-tled “One Hundred Photographers Focus on China” will be released in May 2016

HISTORy

RBTh sPeCial PRojeCTs

http://book.in.rbth.com

rbth.com

RBTH brings together people of interest at such events as forums, panel discussions, breakfast meeting and of other formats. Our events bring together policymakers, foreign governments, trade organizations and industry leaders in an intimate setting for productive conversations. Every event – whether it takes place in Russia or abroad – is broadcast via RBTH web-sites and social networks and achieves key audiences around the world.

Partners meeting

international book exhibitions

Panel and roundtable discussions

eVenTs

Tokyo, May 2015

Moscow, september 2015

Thessaloniki, May 2016

Washington, november 2015

An independent communication platform for direct dialogue between the representatives of business, sci-ence, culture and sport in Russia and Japan. The sponsors of the forum are two influential editions: «Ros-siyskaya Gazeta» and the Japanese national newspaper «Mainichi Shim-bun». The forum is held since 2013.

RBTH regularly holds large-scale meeting of its media partners and representatives from different coun-tries. During the meeting there are lectures and discussions on modern media trends, master-classes, where colleagues are free to exchange their experience.

RBTH takes part in the major book exhibitions in Thessaloniki, Hong Kong, Frankfurt, london, new york and other cities as media-partner and media operator. RBTH develops Russian program, holds multimedia events and provides information support.

Panel discussions in the United States and Russia are held regularly within the special projects Russia Di-rect and Doing Business With Russia for business, academic and govern-mental community. Among partici-pants there are leading experts on Russia and Russian-American rela-tions, companies representatives, RD and RBTH authors and editors.

Also RBTH takes part in different major events and provides information support for them. For the events RBTH websites provide special rubrics with speaker’s interviews, analytical articles, photo galleries and chronicles of the events.

rbth.com

sponsorship of digital magazine:

RBTH team provides following services: creating editorial and multime-dia content, design, layout, placement in digital stores (AppStore, Ama-zon, GooglePlay). Also RBTH provides package of advertising services for product promotion on home platforms.

native video advertising

The most effective way of entering a brand into a new market is by im-proving the image and customer loyalty. This advertising format pro-vides a broad spread of (viral) and high audience engagement.

RBTH produces branded content for advertisers containing links to the customer’s site. This is the best way to attract the reader’s attention whilst avoiding standard advertis-ing options.

Formats for native advertising in-clude promoted articles, videos, images, music and other media. Other examples include Face-book’s promoted stories. Branded interactive options: polls,quizzes, cross platform contests.

Contests

longreads

Special projects

Sponsored content

naTiVe adVeRTisinG

rbth.com

TRAVelleR

630151

A Russian Industrial,Scientific and Cultural Center

MAIN REGIONRegion

Opinion

23

Planning for andFinansing the Future

INVESTMENT CLIMATERegion

First Person

CEOs See Positive Financial Climate

Opinion

Shell in Russia

SponSored material. exampleS

events Calendar. Key news from Russian companies and corporations

expert’s comments

InFOGRAPHICSTRADITIOnS AnD TOURIST HIGHlIGHTS

THe DAIly TeleGRAPH (UK)

HeAD OF ReGIOn ADDReSS(video/audio file acceptable for digital edition)

ReASOnS FOR InVeSTInG In THe ReGIOnS

ReGIOnAl InVeSTMenT DynAMICS

SeleCTeD ReGIOnAl PROJeCTS

ADS OF ReGIOnAl COMPAnIeS

COMMenTARy By FOReIGn exPeRTS

RBTH supplements are distributed with partners’ newspapers in 14 countries of the world.each RBTH supplement is made specially for its unique audience and suits all national standards, including editorial policy, design, layout and advertising formats. Advertising opportunities vary depending on the market, the theme of the issue and preferences of the client.

Request your manager for detailed information about RBTh audience, ads’ sizes and deadlines, depending on chosen publication

In addition to standard placements, we offer our clients sponsor’s ma-terials in different formats. The most widespread advertising format is sponsored spreadsheet – an advertori a l article expanded with photo-graphs, infographics, facts, numbers and commentary.

The article may be a first person commentary or presentation, success story or business news.each format is discussed individually, the concept and the media plan for the advertorial are created from scratch in each case.

PRinT adVeRTisinG

advertising modules

sponsored

rbth.com

online adVeRTisinG

Banner advertising in RBTh appsBanner advertising on desktop and mobile sitesOnline banners can be placed on the website home page and/or in-article/in-section.

It is also possible to place a widget (300x600) and graphical or text-based banners 300x100 in classified ads section.

Fullscreen

300x250 MPU banner in-article

728x90 leaderboard

Takeover

728x90 leaderboard

300x250 MPU banner

1920x1000 Skin

www.rbth.com

ConTaCTs24 bld.4 Pravdy street, 123 993 Moscow, Russia

Tel. +7 495 775 [email protected]

media kit september 20152016 - russia beyond the headlines · the daily telegraph is a daily...

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