freeshipping.org media kiton the site, including victoria's secret, target,...
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Fact SheetWhatFreeShipping.org is the largest resource on the Internet that links shoppers to free shippingdeals offered by online retailers. To date, there are more than 3,000 online retailers representedon the site, including Victoria's Secret, Target, Bloomingdale's, Kohl’s, Sears, Best Buy, OldNavy, Nordstrom and Macy’s.
The site is appealing to online shoppers because it is a one-stop destination to find onlineretailers that offer free shipping deals and other discounts. When visitors click on a retailer’ssection on FreeShipping.org, they find information on each deal, purchase requirements,expiration dates and free shipping codes.
In February 2009, FreeShipping.org introduced an enhanced search engine function that offerssuggestions when a specific product or merchant is entered. For example, if you type shoes,a dropdown menu of stores that offer the product are displayed, and a list of categories isfeatured (shoes, athletic shoes, casual shoes, children’s shoes, golf shoes, dress shoes, andmen’s shoes).
Retailers benefit from offering their free shipping deals on the site because they reach onlineshoppers who are searching for free shipping-friendly merchants. Every month FreeShipping.orggenerates millions in sales for the merchants on the site.
WhoFreeShipping.org was co-founded by husband-and-wife entrepreneurs Luke and Maisie Knowles.
Luke, who is 33, earned bachelor’s degrees in graphic design and digital media from John BrownUniversity. Maisie Knowles, who is 28, earned a bachelor’s degree in communication from theUniversity of Colorado.
Luke and Maisie live in Ft. Collins, Colorado and have two daughters.
WhyLuke and Maisie are frequent online shoppers and became frustrated with finding a good priceon an item only to be hit with excessive shipping costs at checkout.
They had founded an interactive design company called Kinoli in 2005 and thenintroduced an online coupon site in 2007. Noticing that the free shipping section was attractinga lot of interest, they saw an opportunity and decided to solely focus on the free shipping niche.
Media Contact:Luke Knowles, (970) 672-1136, [email protected]
FreeShipping.org Overview
Amid the worst recession since the Great Depression, consumers are spending less, and whenthey do make purchases, they are looking for bargains. With this in mind, along with theconvenience of making discounted purchases from home, a growing number of consumers areflocking to the Internet for online shopping instead of driving to brick and mortar stores. Yetonline shopping can have drawbacks, namely the shipping fees that many retailers charge.
Savvy online shoppers recognize that the cost of shipping can determine whether a purchaseis worthwhile, thus the value of buying items from merchants who offer free shipping. LocatingInternet retailers that provide these deals was challenging, until the debut of FreeShipping.org.
Launched in December 2007, FreeShipping.org is a one-stop destination for consumers to findonline retailers that offer free shipping deals. The site, which includes more than 3,000 name-brand stores, allows visitors to search by brand or category.
Among the major retailers on FreeShipping.org are Victoria's Secret, Target, Macy's Bloomingdale's,Kohl’s, Sears, Best Buy, Old Navy, and Nordstrom.
“Many online shoppers can identify with the experience of finding a great deal and then discoveringan expensive shipping charge during checkout,” said Luke Knowles, who founded FreeShipping.orgwith his wife, Maisie. “Shopping online is more appealing when you know that you won’t haveto pay for shipping.”
“People respond more favorably to free shipping than a discount coupon,” Knowles said. “Inmany cases, the cost of an online purchase is more reasonable when an item is full price andthere is free shipping compared to an item that is discounted but has shipping charges.”
Along with more cost-effective prices that can be found at brick and mortar stores, convenienceis a major factor for online shopping, and free shipping further enhances the appeal.
“I’m a new mom, so I have little time to shop at a mall. I make most of my purchases online. Ido most of my holiday shopping online, too,” said Maisie Knowles. “By creating a single sitewhere consumers can find online retailers that offer free shipping deals, we are saving visitorstime and money, which is something that interests everyone.”
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FreeShipping.org is the Internet’s premiere destination for online shoppers to find free shippingdeals offered by more than 3,000 online retailers, including Victoria’s Secret, Target, Bloomingdale's,Kohl’s, Sears, Best Buy, Old Navy, Nordstrom and Macy’s. For more information, visitwww.freeshipping.org.