Media Kit

ICON portfolio

ICON magazine(also as digital issue)

Digital ICONIST.de

Mr ICON supplement from WELT ICON events

20192 issues

There is much to discover in the international lifestyle cosmos

and many stories to tell: big and small, timeless and current.

As journalists and story-tellers, we remain true to our credo of

informing and entertaining readers with passion, knowledge

and humor.

This is the heart of the ICON brand.Inga Griese Editor in Chief

Editor´s quote

The magazine

ICON

is a unique, internationally successful style magazine

characterized by the personal signature of Editor-in-

Chief Inga Griese and its bold image.

ICONsees itself as a source of inspiration especially for

consumption-oriented and brand-conscious readers

who are interested in fashion and jewelry, beauty and

enjoyment, as well as travelling and society.

The magazineoffers individual point of views and is particularly

appreciated among female readers.

Positioning

Supplements

Women‘s magazines

... cooperations with highly respected designers and famous photographers

... extraordinary staging of the latest fashion trends in high fashion and haute couture shootings(European Award: Haute couture shooting in ICON X 2017)

... a great love for detail and traditional craftsmanship

... designer portraits and brand stories exclusively behind the scenes - quality journalism meets opulent aesthetics

USPs

Identity

Unique positioning as a high-

class–women’s magazine in

the market of supplements

International reputated style

skills from the editor in chief

Inga Griese.

Opulence through a large

magazine format in a classic

newspaper format „Perfect

Bound“.

Publication 10x a year within

Germanys leading quality

sunday newspaper.*

SummaryCopy Test 2019

ICON achieves top attention values among the readership of WELT AM SONNTAG: 93% of women readers use the

magazine.

Outstanding overall rating of the magazine: 82% of female readers rate ICON as good or very good.

The users especially appreciate the exclusivity and elegance of the magazine (94% and 93% agreement, respectively).

Furthermore, the author’s passion for fashion/lifestyle themes and the artistic flair of the photographs in ICON (87% each)

are particularly emphasized by the respondents.

More than half of the female readers have produced further multipliers in that they have already spoken with one person

from her circle of friends/acquaintances about ICON. Almost the half have already passed on the magazine to another

person.

8

ICON 2019

Issue On Closing Material Key topics

ICON l 10.02.19 14.12.18 14.01.19 Fashion International

ICON ll 24.03.19 25.01.19 25.02.19 Fashion / Watches / Jewellery

ICON lll 14.04.19 15.02.19 18.03.19 Fashion / Design

ICON IV 05.05.19 08.03.19 05.04.19 Through his Eyes

ICON V 26.05.19 29.03.19 29.04.19 Summer Issue

ICON VI 08.09.19 12.07.19 12.08.19 „The September Issue“

ICON Vll 29.09.19 02.08.19 02.09.19 Fashion International

ICON VIII 27.10.19 30.08.19 30.09.19 Fashion / Design

ICON IX 17.11.19 20.09.19 21.10.19 Fashion / Watches / Jewellery

ICON X 08.12.19 11.10.19 11.11.19 Christmas Issue

2019

2/1 page

1/1 page

1/3 page* - portrait

520 mm x 365 mm

260 mm x 365 mm

105 mm x 365 mm

49.000,00 €

28.000,00 €

Upon request

Size in page section Format Rate

Opening Spread

Cover-Gatefold

Against Editiorial

Facing Table of Content (FTC)

Facing Table of Content II (FTC II)

Facing Table of Content III (FTC

III)

Cover pages

Premium spreads

Premium single pages

67.990,00 €

123.670,00 €

31.000,00 €

30.360,00 €

29.560,00 €

28.800,00 €

31.000,00 €

36.720,00 €

54.520,00 €

51.000,00 €

31.000,00 €

29.560,00 €

+ technical costs**

Preferential placements

2nd cover page + 3rd page

4 pages

Left hand page opposite editorial

Left hand page opposite content

Left hand page opposite content II

Left hand page opposite content III

Inside back cover (IBC)

Outside back cover (OBC)

1st advertiser after opening spread

2nd advertiser after opening spread

1st right hand page

2nd right hand page

2019Bound-in inserts Format Rate per 1000 started copies**

Glued inserts

Up to 4 pages

Up to 8 pagesmax. 260 mm x 365 mm

max. 260 mm x 365 mm

Postcard

Product sample/Scent seal

Booklet up to 25g

105 mm x 148 mm

max. 128 mm x 183 mm

max. 210 mm x 230 mm

60 €

82 €

85 €

Up to 20g

Up to 30g

Up to 40g

max. 213 mm x 260 mm

max. 213 mm x 260 mm

max. 213 mm x 260 mm

120 €

130 €

140 €

Up to 4 pages – with add-on

Up to 8 pages – with add-on

max. 260 mm x 365 mm

max. 260 mm x 365 mm

110 €

126 €

123 €

140 €

Inserts***

The first technical station is charged at a 10% premium.

Additional ad specials available upon request. Feel free to contact us!

2019Caption banderole

Customers who are booking the banderole, will be prioritized for the booking of OBC.

Format:

2x 120x260 mm

Gross price:

130€ pro Tsd. Ex.** + possibly OBC

Covergatefold + Page 3

Formats:

1/1 Pages Envelope: 256 mm x 365 mm

Page 3: 260 mm x 365 mm

Gross price:

123.670€ ** plus 20.000 € technical costs***

When booking a Covergatefold the reservation of the Opening Spread has to be

cancelled.

2019

AdMedia-Pool

Herstellung & Logistik WELT-Gruppe

Axel Springer SE

Axel-Springer-Straße 65

D-10888 Berlin (Germany)

Format

Printing process

Paper

Resolution

Trim

Processing

ICC-Profile

Colours

Data delivery

Print material address

Adress proofs

260 mm wide (incl. double bleed in the fold) x 365 mm high

Cover: sheet offset / Content: gravure printing

Cover: 150 g/m² / Inside pages: 65g/m² My Volume

300 dpi

5 mm on all sides

Perfect bound (adhesive binding)

Cover: ISO coated V2 /

Inside pages: new from ICON V: PSR_LWCplus_V2_M1

Euro colours 4/4

High PDF

Apdtp-berlin@axelspringer.de

IMPORTANT:

Please bear in mind that

the trimmed format of

514mm x 365mm applies

for double-page artworks

and make it available as

double page.

Exception: Opening

Spreads (2 different print

profiles).

ICON talks

several times a year

in changing cities

collaborations on request

Young ICONs Award

Online: Reader voting & reports of Young ICONs:

Timing: Starts 11/18 – until 2/19

Award: 30th of April 2019

Sponsoring: Press wall, Co-branded invitation, Live stages,

tickets, Media Package

For the third time, the ICONIST selects the icons of tomorrow with the Young ICONs Award. Starting in November

2018, hundreds of talents including models, bloggers, entrepreneurs, designers and actors in ten different categories

such as Social Talent, Food, Lifestyle Business, Models and Innovators will run for the award.

ICON Online platform

ICONIST

stands for current online

journalism related to all of the

luxury and lifestyle topics.

ICONIST

offers the user a mix of news,

columns, exclusive interviews and

extensively researched reading

passages with viral relevance.

Contactmedia impact international