Media Kit and Market OverviewMedia Kit and Market Overview

Dave BowlingGeneral Sales ManagerOffice: (757) 627-9899Cell: (757) 450-2899FAX: (757) 627-0123

selecta1050.com

• Hampton Roads is recognized as one of the fastest emerging Hispanic Markets on the East Coast

• ONLY Radio Station in the Hampton Roads market servicing the Hispanic Market with News, Information, Music and events.

• WVXX has provided a Spanish format for over 5 years with a strong signal covering entire ADI.

• Broadcast and stream worldwide 24-7• WVXX Management team has over 60 years of Broadcast and

Event Marketing experience• WVXX produces

– 2 major music festivals yearly at Virginia Beach Oceanfront – An Hispanic Job Fair, and,– A two-day Radiothon for Saint Jude Children’s Hospital

Who We Are

We Are Known By The Companies We KeepWe Are Known By The Companies We KeepA partial list of our advertising partners includes:

Market OverviewMarket Overview• Hampton Roads is one of the fastest growing emerging markets on East Coast• This is a very diverse market: 45 to 50% are of Mexican decent, 25% Puerto Rican,

others include Hondurans, Guatemalans, Cubans, El Salvadorians and Peruvians• 2008 Census shows 47,000 Hispanics that are US Citizens.

– Makes up only about 30% of the actual population. – Remaining 70% includes: Military (10%), individuals on work visa’s or green cards, and

undocumented. – So total number is over 200,000 in this coverage area.

• Average household income for the Hispanic consumer is $46,866 annually - slightly below that of the general market of $57,911.

– Relatively high income results from normally large size of an Hispanic household in which all members typically work.

• The typical Hispanic consumer has more expendable income due to fact that they are not deeply in debt, and, most of their purchases are cash transactions.

• The Hispanic population is divided almost equally between the Southside and the Peninsula, with a slightly larger number on the Peninsula

• The Hispanic market in Hampton Roads is expected to grow 20 to 25% by the year 2013 and possibly even more if some type of immigration law were to go into effect.

Daytime Coverage Pattern

Selecta 1050 Remote Package

• Two hour Remote Includes six (6) one minute commercials by a Selecta 1050 personality LIVE

• From your business location• Plus a minimum of fifteen (15) promos• Within three (3) days of the Remote• And distribution of Selecta 1050 Bumper• Stickers, CD’s and other prizes (When available)

• Remote Investment: $1,500.00• Talent fee: $200.00 (Additional)• (Fee to be paid directly to Talent the day of the Remote)

MONDAY- FRIDAY

6A-10A $60.00  

10A-3P $45.00  

3PM-7PM $55.00  

7PM-12MN $30.00  

SATURDAY

6A-10A $30.00  

10A-3P $45.00  

3PM-7PM $35.00  

7PM-12MN $20.00  

 

SUNDAY

6A-10A $25.00  

10A-3P $35.00  

3PM-7PM $25.00  

7PM-12MN $15.00  

 

WVXX Selecta 1050 Rate Card

BTA and ROS rates available upon request