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Media Kit Reporting on important technologies and innovators since 1899, with the backing of the world’s #1 technology institute

About

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MIT Technology Review leads the global conversation about technologies that matter.

Who We Are

We're an innovative, digitally oriented global media company whose reach is rapidly expanding. Our mission is to equip our audiences with the intelligence to understand a world shaped by technology. Founded at MIT in 1899, MIT Technology Review derives its authority from the world's foremost technology institution and from our editors' deep technical knowledge, economic realism, and unequaled access to the world's preeminent innovators.

What We Do

Every day, we provide an intelligent, lucid, and authoritative filter for the overwhelming flood of information about technology. We do this with serious journalism, written in clear, simple language, by a knowledgeable editorial staff, governed by a policy of accuracy and independence. We do this in features, news analysis, business reports, photo essays, reviews, and interactive digital experiences that invite our readers to probe deeper, examine data, get to know experts and their opinions to see, explore, and understand new technologies and their impact. We do this with beautifully designed platforms and publications online, in print, on mobile, and in person at live events around the world.

Extending our mission to identify and explain the impact of new technologies to a global audience through international editions and distribution

Bringing our journalism to life through thought-provoking live and webcast experiences worldwide

Of features, photo essays, reviews and more at technologyreview.com every month

About

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Global Reach

MIT Technology Review serves as a guide for the role technology will play in our ever-changing global economy by focusing exclusively, knowledgeably, and authoritatively on technology developments with serious ramifications for the global marketplace. MIT Technology Review’s international editions attract an informed, influential audience of business executives, technology innovators, and thought leaders.

MIT Enterprise Forum

The MIT Enterprise Forum (MITEF) is a global organization of dedicated professionals with local chapters, affiliated with the Massachusetts Institute of Technology (MIT) through MIT Technology Review. We are open to all participants of the entrepreneurial ecosystem.

The MITEF mission is to inform, connect, and coach technology entrepreneurs, enabling them to rapidly transform ideas into world-changing companies. We are a global network of local organizations, inspired by MIT, and open to the world.

If you are interested in bringing MIT Technology Review to your local market, contact us.

Audience

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Who We Serve

We serve an active, engaged, rapidly growing group of highly educated and affluent decision makers, innovators, thought leaders, and early adopters.

PRINT COMP PRINT INDEX ONLINE COMP ONLINE INDEX

Male 75% 135 76% 138

Median Age (years) 37 -- 34 --

Postgraduate Study or Degree 51% 139 44% 121

Average Household Income $436,000 -- $429,000 --

Technology Decision Makers 82% 176 84% 180

C-Suite 62% 244 59% 234

Topline Demographics

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Source: Mendelsohn Affluent Survey 2015 of Employed Adults 18+ HHI $100K+

#1 with Technology Decision Makers and the C-Suite MIT Technology Review’s print and online audiences rank #1 with Tech Decision Makers, above The Economist, Fast Company, Forbes, Fortune, Harvard Business Review, Popular Science, Scientific American, The Wall Street Journal, and Wired.

Psychographics/Planning PRINT COMP

PRINT INDEX

ONLINE COMP

ONLINE INDEX

I consider myself an opinion leader/risk taker 87% 122 93% 130

I tend to take the lead in decision-making 86% 124 88% 127

I am very interested in culture and the arts 81% 129 83% 132

I keep up with technological developments 93% 125 96% 128

I plan to buy/lease a vehicle this year 62% 145 69% 161

I plan to start a new business this year 24% 259 29% 312

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#1 with Entrepreneurs MIT Technology Review’s print and online audiences rank #1 with readers who consider themselves an entrepreneur or are planning to start a business this year, above The Economist, Fast Company, Forbes, Fortune, Harvard Business Review, Popular Science, Scientific American, The Wall Street Journal, and Wired.

1,600,000+ Likes/Followers and growing Social Media

Editorial Calendar

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2016

Send Materials to: One Main Street | Floor 13 | Cambridge, MA 02142 Attn: Ken Collina | [email protected]

*Subject to change

PRINT ISSUE PRINT EDITORIAL HIGHLIGHTS AD CLOSE MATERIALS

DUE NEWSSTAND

Jan/Feb Business Report: Funding Innovation 11/20/15 11/27/2015 1/5/2016

Mar/Apr List Issue: 10 Breakthrough Technologies Business Report: Cyber Security 1/15 1/22 3/1

May/Jun Business Report: AI/Machine Learning 3/18 3/25 5/3

Jul/Aug List Issue: 50 Smartest Companies Business Report: Climate Change 5/20 5/27 7/5

Sept/Oct List Issue: Innovators Under 35 Business Report: Pharmaceuticals 7/15 7/22 8/30

Nov/Dec Business Report: Technology and the Body 9/9 9/16 11/1

MONTH ONLINE BUSINESS REPORT TOPIC & DESCRIPTION ONLINE LAUNCH

DATE

January Cyber Security: With increasingly distributed computing (Internet of Things, Industrial Internet) vulnerability seems destined to only increase. How are firms reacting? 1/25

March AI/Machine Learning: What is artificial intelligence in practice? 3/28

May Climate Change: How are businesses and industries beginning to address climate change? 5/23

July Pharmaceuticals: How are new models for drug development transforming pharmaceutical-industry economics- and the medicines we rely on? 7/25

September Technology and the Body: How Wearable Technology and the Internet of Things are changing the fields of fitness, sports, and health 9/26

November Communication: What are the new communication technologies and how are they changing the way we communicate? 11/28

Print Rates & Specifications

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Circulation


Page Spread 2/3 1/2 1/3 Cover 2 Spread Cover 3 Cover 4

4-Color $28,075 $56,150 $19,650 $18,250 $12,630 $67,380 $30,882 $36,500

2-Color $23,864 $47,728 $16,705 $15,510 $10,740 -- -- --

B&W $21,056 $42,113 $14,740 $14,238 $9,475 -- -- --

Page Spread 2/3 1/2 1/3

Live 7 3/16” x 10” 15 5/8” x 10” 4 5/8” x 9 5/8” 7” x 4 1/2” 2 3/16” x 9 5/8”

Trim 8 3/16” x 10 1/2" 16 3/8” x 10 1/2"

Bleed 8 7/16” x 10 3/4" 16 5/8” x 10 3/4" 4 3/4“ x 10 3/4" 8 7/16” x 4 3/4" 2 5/16” x 10 3/4"

Ad/Edit Radio: 25/75 Estimated Audience: 487,200 Frequency: 6/year Average Circulation: 177,436 Rate Base: 150,000

Guidelines

Gross Rates

Specifications

Gutter Safety: Allow 3/8 inch on each side of the gutter, ¾ inch total gutter safety. Safety: For safety, please keep all LIVE material not intended to trim ¼ inch from the trim edges. Printing Process: MIT Technology Review magazine is produced with a computer-to-plate workflow and is printed on Web offset presses. The preferred screen is 133 lines per inch. Total density should not exceed 300 percent. The magazine is perfect bound. MIT Technology Review subscribes to SWOP (Specifications for Web Offset Publications) standards. Preferred Materials: Digital data with matching screened digital proofs (contract proofs) is preferred for all ad submissions. PDF/X-la files are preferred. Postscript files accepted. Electronic ad materials must include crop marks showing trim, and include a minimum of 1/8” bleed. Minimum resolution for all images is 266 dpi. FTP Transfer: Please email [email protected] for FTP site and password information. File folders should be zipped (PC files) or BinHexed (Mac Files).

Digital Specifications

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Ad Type Dimensions Expansion Dimensions Direction File Type Accepted Initial

Load Max File

Size Looping

Leaderboard 728 x 90 728 x 315 Down .gif, Flash, Rich Media, HTML, third party tags 40 KB 45 KB 3 Cycles

Medium Rectangle 300 x 250 600 x 250 Left .gif, Flash, Rich Media, HTML, third party tags 40 KB 45 KB 3 Cycles

Half Page 300 x 600 600 x 600 Left .gif, Flash, Rich Media, HTML, third party tags 40 KB 45 KB 3 Cycles

Wide Skyscraper 160 x 600 600 x 600 Left .gif, Flash, Rich Media, HTML, third party tags 40 KB 45 KB 3 Cycles

Super Leaderboard 970 x 90 -- -- .gif, Flash, Rich Media, HTML, third party tags 40 KB 45 KB 3 Cycles

Video Pre-Roll (:15 or :30) 640x480 -- -- -- 2 GB 2 GB 1 Cycles

Standard Ad Display Options

Ad Type Dimensions Expansion Dimensions Direction File Type Accepted Initial

Load Max File

Size Looping

Filmstrip 300 x 600 -- -- .gif, Flash, Rich Media, HTML, third party tags 60 KB 65 KB 3 Cycles

Portrait 300 x 1050 580 x 460 Left .gif, Flash, Rich Media, HTML, third party tags 80 KB 85 KB 3 Cycles

Pushdown 970 x 90 970 x 415 Down .gif, Flash, Rich Media, HTML, third party tags 60 KB 65 KB 3 Cycles

Billboard 970 x 250 -- -- .gif, Flash, Rich Media, HTML, third party tags 60 KB 65 KB 3 Cycles

High Impact “Rising Stars”

Mobile Platform Advertising

Ad Type Dimensions Initial Load Max File Size Rich Media

Adhesion 300x50 or 300x100 50 KB N/A Yes

Smartphone Wide 320x50 50 KB 200 KB Yes

Smartphone interstitial 300x250 200 KB N/A

N/A


Newsletter Specs

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Daily and Weekly Newsletters

MIT Technology Review’s best editorial content and targeted advertising is delivered directly to the in boxes of 281,500 highly sought-after senior executives. Weekdays: The Daily Monday: Energy and Mobile Tuesday: Biomedicine Wednesday: Robotics Thursday: Computing Friday: Business Saturday: Weekend Reads Please note: Only .gif/.jpg files are acceptable for newsletters. We do not accept flash or ad tags. 1x1 pixels are accepted for click tracking performance

Dimensions Max File Size

728 x 90 40 KB

300 x 250 40 KB

Advertising Solutions

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The award-winning technologyreview.com is the home page for a global community of business leaders and innovators. We satisfy their need to know what matters in technology and how it will affect their businesses.

We offer a variety of digital products, including standard, high-impact ad units and custom solutions that enable our partners to engage with our prestigious, loyal audience. Choose from Run of Site (ROS) or targeted beats.

Our content is optimized for tablet and mobile so your brand message is viewed by our loyal audience whenever and wherever they want.

Pack an even bigger punch with high-impact positions. Road Blocks, Page Wraps, Welcome Ads, Parallax Scrolling, and Super Billboards, among others.

TechnologyReview.com


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MIT Technology Review Magazine

Source: Online Ad Q® Studies & Harvey Research October 2012 Subscriber Study Base: 714 subscribers surveyed via the Internet

For more than 116 years, our magazine has been delivering award-winning content exclusively for one of the world’s most influential audiences.

Our principle areas of editorial coverage include: biomedicine, business, computing, energy, materials, and mobile.

Advertising in MIT Technology Review magazine demonstrates your commitment to quality and excellence.

We offer a variety of ad opportunities to engage our valuable audience of business decision makers, innovators, and thought leaders including full page ads and spreads, gatefolds, and polybag opportunities among others.

Align your brand with the world’s top technology university.

An average reader spends 1.2 hours reading an issue of MIT Technology Review.

Nearly half of readers (49%) have visited an advertiser’s website after reading MIT Technology Review.

More than half of readers (53%) discuss ads and articles from MIT Technology Review with someone else in their company.


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MIT Technology Review Live Events bring our award-winning editorial to life. From large-scale global conferences such as EmTech to our more intimate Salons where attendees can make meaningful connections and experience technologies in person, we create thought-provoking events that bring our journalism to audiences worldwide.

Our in person and on video events are where technology, business, and culture converge. They showcase emerging technologies with the greatest potential to change our lives. Above all, they provide access to the most innovative people and companies in the world.

Customize a partnership with everything from speaking opportunities, signage, and product demos to integrated, cross-platform opportunities incorporating digital and print.

MIT Technology Review Live Events


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When organizations are looking for unique media solutions to deepen and intensify their presence in industries that depend on technology and innovation, they turn to the MIT Technology Review Custom Publishing programs.

From print pieces, white papers, and microsites to event series, MIT Technology Review Custom has the ability to build unique media properties that will showcase your organization and highlight the importance of your presence in the specified industry.

We offer an effective engagement solution: content created exclusively for the MIT Technology Review audience.

Our Custom Editorial team will provide expert professional guidance for your article or work with you to author the piece on your behalf.

MIT Technology Review Custom

Partner With Us

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We work under the most rigorous standards and expectations for what we produce, because MIT is a promise of a particular kind of value. Our customers buy this promise first.

We offer smart, creative advertising solutions online, in print, on mobile, across social media, and in person. Additionally, our team works closely with advertisers to create unique advertisements and sponsored content.

Our wide range of advertising partners includes leading computer software, IT, automotive, energy, insurance/financial services, economic development, legal services, and luxury brands that recognize the quality of MIT Technology Review and believe in the value we deliver.

Our team is ready to work with you to build a custom campaign designed to serve your specific marketing needs. Create an integrated multiplatform media experience to get your branding, lead-gen, product, or awareness messaging in front of our active and engaged audience of affluent business and technology decision makers.

Join us in leading the global conversation about technologies that matter. Contact the salesperson in your region or email [email protected].

Advertising with MIT Technology Review enables brands to connect and engage with one of the most influential audiences in the world.

Digital Sales Strategy Manager Ken Collina [email protected] T: 617 475-8004 Business Development Managers Debbie Hanley [email protected] T: 214 282-2727 Denise Thayer [email protected] T: 617 475-8030 Midwest Sales Director Maureen Elmaleh [email protected] T: 303 975-6381 New York, New England, and Southeast Barry Echavarria [email protected] T: 603 924-4546 M: 857 998-9300 Mid-Atlantic Clive Bullard [email protected] T: 845 231-0846 West Coast Rob Finley [email protected] T: 415 659-2982 Jeff Griffith [email protected] T: 626 229-9955 Melissa Wood [email protected] T: 626 229-9955

mailto:[email protected]









media kit - amazon s3 › files.technologyreview...executives, technology innovators, and thought...

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