media kit 6-10-20 · readership at a glance 04-05 infusio n magazine about 06 specs & rates 07...
TRANSCRIPT
Media Kit2020
TABLE OF CONTENTS
ABOUT
About NHIA 03Readership at a Glance 04-05
INFUSION MAGAZINE
About 06Specs & Rates 07Submission Info 08
DIGITAL ADS
Express Rates & Specs 09-10Website Rates & Specs
Talk Infusion & Custom Webinars
11-12
WEBINARS
13
01.
02.
03.
04.
OTHER
Newsletter & Contact
14-1505.
As efforts to control health care costs intensify, alternate sites of care are playing a larger role in optimizing the delivery of services.
This care migration coupled with a
robust pipeline of novel injectable
and IV-administered drugs put the
home and specialty infusion therapy
industry in an ideal position for
substantial, prolonged growth.
It’s a prerequisite that companies
looking to grow their market share in
the home and specialty infusion
industry reach the multi-disciplinary
providers in this unique care model.
The National Home Infusion
Association (NHIA), the only national
trade group serving this audience,
has been deeply involved with this
pioneering industry since its early
days in the 1980s. NHIA’s bimonthly
magazine, INFUSION, is the only
national publication exclusively
focused on this readership.
NHIA IS THE ONLY NATIONAL TRADE ASSOCIATION SERVING HOME AND SPECIALTY INFUSION
.01 ABOUT NHIA
3
+25YEARS EXPERIENCE
300%INDUSTRY GROWTHOVER LAST 10 YEARS
$19BILLION DOLLARINDUSTRY
INFUSION magazine is the official publication
of the National Home Infusion Association
(NHIA), reaching key decision makers within
the home and specialty infusion market.
The magazine covers topics of interest to
pharmacists, pharmacy technicians, nurses,
marketing and reimbursement specialists,
physicians, case managers, CEOs and other
senior management.
Every issue of INFUSION includes a blend of
leadership, clinical, management, reimbursement,
and other features on health care market
trends and events. INFUSION offers strategic
and real-world, highly practical information
designed to assist infusion and specialty therapy
professionals and organizations in providing
high-quality, cost-effective infusion care to home-
based patients.
6 ISSUES A YEAR 10,000
92% SAY READING IMPROVES
THEIR KNOWLEDGE OF
INDUSTRY- SPECIFIC
DEVELOPMENTS
INFUSION IS AVAILABLE, UPON
REQUEST, TO EVERY EMPLOYEE OF AN
NHIA MEMBER COMPANY—PROVIDER
ORGANIZATIONS AND SUPPLIER
COMPANIES
58% OF READERS INVOLVED IN
PURCHASING DECISIONSREACHING OVER PROFESSIONAL READERS
.01READERSHIP AT A GLANCE
4
INFUSION READERS BY PROFESSION
INFUSION READERS BY PROVIDER TYPE
35% INDEPENDENT
35% HOSPITAL OR HEALTH SYSTEM
18% OTHER
8% SUPPLIER
4% HOME HEALTH AGENCY
INFUSION SPURS READER ACTION
SHARED ISSUE WITH AT LEAST 1 COWORKER
51% 54%
59%
68%
85%
5
24% OTHER
23% PHARMACIST
22% CEO/OWNER
11% BILLING/REIMBURSEMENT
9% PHARMACY TECHNICIAN
8% NURSE
6% OPERATIONS
APPLIED AN IDEA TO PRACTICE OR BUSINESS
SOUGHT FURTHER INFORMATION
FILED FOR FUTURE REFERENCE
DISCUSSED A TOPIC WITH OTHERS
6
02.
The magazine covers topics of interest to pharmacists, pharmacy technicians, nurses, marketing and reimbursement specialists, physicians, case managers, CEOs and other senior management.
Every issue of INFUSION includes a blend of leadership, clinical, management, reimbursement, and otherfeatures on health care market trends and events.
INFUSION offers strategic and real-world, highly practical information designed to assist infusion and specialty therapy professionals and organizations inproviding high-quality, cost-effective infusion care to home-based patients.
INFUSION Magazine is the official publication of NHIA,reaching key decision makerswithin the home and specialtyinfusion market.
INFUSION Magazine
7
2/3 PAGE 4.750 x 9.750”
1/3 PAGE 2.250 x 9.750”
1/4 PAGE 3.50 x 4.750”
1 PAGE 8.625 x 11.125” (with bleed)
2 PAGE SPREAD 17.00x 11.125” (with bleed)
1/2 PAGE 7.250 x 4.750”
7.250”
9.75
0”
Ad Size (All Full Color)
1 Time 3 TIME (10% discount)
6 TIME (15% discount)
12 TIME
2 Page Spread $7,200 $6,480 $6,120 $5,400
1/2 Page Horizontal $3,520 $3,170 $2,990 $2,245
1/4 Page Vertical $2,245 $2,020 $1,910 $1,685
MAGA ZINE TRIMS:
Magazine width: 8 3/8” Magazine height: 10 7/8”
MARGINS:
• Bleed (do not change): 1/8 • Outside margin: 5/8 • Inside margin: 1/2 • Top margin: 1/2 • Bottom margin: 5/8 • Space between stacked items: 1/4• Gutter width: 1/4
Advertisers are encouraged to keep live material at least 0.25” from the edge of Full-Page and Two-Page spread ads.
Crop and registration marks should be outside bleed area.
*ADD $1,000 FOR PREFERRED POSITIONS: Across from Table of Contents, Cover 2, Cover 3, Cover 4
GLUE TIP OR POLYBAG INSERT: $5,800 insertion fee *advertiser to supply printed material Content subject to NHIA review & approval.
Full Page*
2/3 Page Vertical
1/3 Page Vertical
$4,875
$4,145
$2,995
$4,385
$4,385
$2,685
$4,140
$4,140
$2,545
$3.655
$3,110
$2,245
(25% discount)
8
Print ad specifications are listed below; for materials due dates, please see our Editorial Calendar attachment.
PREFERRED NHIA SUPPLIER MEMBER PRINT AD DISCOUNTS
Silver Member 5% Off
Gold Member 15% Off
FIAC Member Buy two ads, get one of equal value free
DIGITAL FILE SUBMISSION REQUIRED:• Please submit to [email protected]•
email [email protected] for FTP information.
ACCEPTED FORMATS:
• High-resolution PDF (300 dpi, CMYK), saved in X1:A format• • Packaged Abobe InDesign File
WHEN CRE ATING YOUR DIGITAL AD FILE:
• Embed all fonts or outline them.• Convert all RGB and spot colors to CMYK.• • Make sure all images within the ad are 300dpi and CMYK.• When creating an advertisement with a bleed, make sure all
important material is within the live space and that the bleed size extends on all sides of the ad. Additional instructions on ad
• Additional requirements if submitting packaged
Abobe InDesign File:• • • Please use Abobe InDesign version 14.0.2 or higher.
our communications team at [email protected] to verify acceptability.
EDITORIAL CALENDAR:Jan/Feb Issue
for chronic diseases, plus new expanded indicationsCommitment and artwork – December 1st, 2019
Mar/Apr
Industry Data Report - Key indicators from the NHIF Comprehensive Home Infusion Provider Survey and Patient Satisfaction Benchmarking ProgramCommitment and artwork – February 1st, 2020
May/Jun
Anti-Infectives- Top diagnoses and administration methods, plus the latest in combination therapies
Commitment and artwork – April 1st , 2020
Jul / Aug
Infusion Suites - Care optimization and other drivers, business models, and all the latest on this growing site of care
Commitment and artwork – June 1st, 2020
Sep / Oct
Enteral and Parenteral Nutrition – Coincides with Malnutrition Awareness Week
Commitment and artwork – Aug 1st, 2020
Nov/ Dec
Rare Diseases – The disease states most frequently treated in the home and chronic care strategies
Commitment and artwork – Oct 1st, 2020
NHIA Supplier Membership is designed for organizations who supply products and services to the home and specialty infusion industry. Be recognized as a leading organization in the infusion community.
INQUIRE ABOUT MEMBERSHIP
Contact Ashlan Oberholtzer, Vice President of Membership and Business Development, or Crissy O’Donnell, Director of Membership Services at 703-838-2646 or at [email protected].
From regulatory and legislative
product approvals and recalls, need-
to-know content is delivered to the
workspaces of the industry’s active
participants.INFUSION Express is
available, upon request, to every
employee of an NHIA member company
—provider organizations and supplier
Each mobile-friendly issue offers fresh headlines for home infusion therapy professionals.
03.DIGITAL ADS INFUSION Express
9
X110,000+WEEKSUBSCRIBERS
companies.
10
GENER AL SPECIFICATIONS:
• File formats accepted: .gif, .jpg (non-animated) or .png• Please include a URL for linking (no embedded URLs)• Max File Size: 100K
1 Edition 3 Editions 6 Editions 12 Editions
2. 1st Rectangle $900 $2,400 $4,300 $7,500
3. 2nd Rectangle $750 $2,000 $3,600 $6,300
5. Bottom Banner $1,000 $2,700 $4,800 $8,400
*10% discount on digital ads when combined with a package of 3 or more print ads
1. Top Banner
4. 3rd Rectangle
$1,000
$700
$2,700
$1,900
$4,800
$3,330
$8,400
$5,400
Max 100 characters
Max 150 characters including spaces
200x450px
200x650px
Header
Sed ut perspiciatis
unde omnis
iste natus error
sit voluptatem
accusantium Sed ut perspiciatis unde omnis iste natus error
sit voluptatem accusantium doloremque. Sed
ut perspiciatis unde omnis iste natus error sit
voluptatem accusantium doloremque. Sed ut
perspiciatis unde omnis iste natus error sit
adipisci velit, sed quia
quae ab illo inventore veritatis et quasi architecto
beatae vitae dicta sunt explicabo. Nemo enim ipsam
voluptatem quia voluptas sit aspernatur aut odit aut
fugit, sed quia consequuntur magni dolores eos qui
adipisci velit, sed quia
quae ab illo inventore veritatis et quasi architecto
beatae vitae dicta sunt explicabo. Nemo enim ipsam
voluptatem quia voluptas sit aspernatur aut odit aut
fugit, sed quia consequuntur magni dolores eos qui
adipisci velit, sed quia
quae ab illo inventore veritatis et quasi architecto
beatae vitae dicta sunt explicabo. Nemo enim ipsam
voluptatem quia voluptas sit aspernatur aut odit aut
AD
AD 5
adipisci velit, sed quia
quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo
enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur
magni dolores eos quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt
AD
AD
Including Spaces
Max 50 charactersIncluding spaces
200x200px
200x200px
Max 50 charactersIncluding spaces
AD200x200px
Max 50 charactersIncluding spaces
2
3
4
5
Header
Header
11
03. DIGITAL ADS NHIA.org Website
Busy infusion therapy professionals need a digital clearinghouse for information and resources. NHIA’s website is the
to continuing education activities,
plus specialized resource centers
for sterile compounding, IV nursing,
reimbursement, advocacy, and more.
12
GENER AL SPECIFICATIONS:
• • File formats also accepted: .gif, .jpg (non-animated) or .png• Please include a URL for linking (no embedded URLs)• Max File Size: 100K
1 Month 3 months 6 months 12 months
2. 1st Rectangle $900 $2,400 $4,300 $8,100
R ATES:
2. 1st Rectangle
Rotating Banner Ad1200x550px
*10% discount on digital ads when combined with a package of 3 or more print ads
256x256pxAD 1
AD 2256x256px
AD 3256x256px
1. Rotating Banner
3. 2nd Rectangle
4. 3rd Rectangle
$1,000 $2,700 $4,800 $9,000
$800 $2,200 $4,100 $7,200
$750 $2,000 $3,900 $7,000
Design files preferred (.PSD, . AI, .EPS, .INDD)
NHIA utilizes Google Analytics to collect data on website viewers, unique page views, time spent on web pages, and more.
13
04.WEBINARSTalk Infusion andCustom Webinars
Reach our members by taking advantage of one of our educationalwebinar opportunities.
Connect your brand with quality education in the home & specialty infusion industry, connecting with NHIA members in real-time and pre-event promotion efforts.
4-6 Talk Infusion webinars per year
Talk Infusion Webinar Series Sponsorship
Custom Webinars
$18,000 (a $35,000 value)
Recognition on NHIA’s Talk Infusionwebinar page
•
Logo placement on two social media posts and two email blasts per webinar
•
Logo placement on INFUSION Expresstext blurb and display ad
•
Logo and sponsorship acknowledgmenton webinar replay (evergreen contenthosted for three years)
•
$7,500 per webinar Native content marketing to get your branding and message in front of ourmembers with a custom webinar or product demo.You create the content - NHIA assists in planning,moderation, and promotion of the webinar.
Recognition on NHIA’s Webinar page•
Logo placement on two social media posts and two email blasts per webinar
•
Logo placement on INFUSION Expresstext blurb
•
Webinar replay hosted on NHIA website(evergreen content hosted for three years)
•
Post-webinar five question attendee survey to generate warm leads available (Optional)
•
Additional targeted digital advertising to our members with advanced metrics reporting available.
14
Custom E-Blast Email Blast
Send a customized message out to over 10,000 professional NHIA members with an eblast. NHIA will only schedule one per day, so the focus remains on you.
05.
10,000+subscribers
1
*10% discount on email blast when combined with a print ad package of a commitment of 3 or more print ads E-blasts will be sent through our mass e-mail service provider.
specs below. Content MUST be sent 2 weeks prior to your scheduled eblast. NHIA will send you a proof of your eblast. Please approve as soon as possible to ensure your eblast will be sent out on time.
CONTENT:• HTML error-free; W3C HTML Compliant, responsive
web template• Avoid scripting• Best practice is to make campaign emails no more than 650 pixels
wide so the viewing can see the full width of the email
SUBJECT LINE:
• 50 characters max• • Avoid spam-like words/punctuation such as: As seen on, FREE, Buy,
Click here For other trigger words
IMAGES:
• SRC reference, example: src=”http://www.example.com/images/photo.jpg”
• Use image alt tags• Acceptable extensions include the following: .jpg, png • Please provide a 72 dpi image if possible • Maximum Size: 650 pixels width. Height is adjustable• File Size: 100 kilobytes or less
10,000+
Email Blast $2,600* each
Looking for ad packages or how to tell your story to the home and specialty infusion community?
Contact NHIA for a consultation and to discuss advertising packagesCall Ashlan Oberholtzer, Vice President of Membership
and Business Development, at 571-814-3755 at [email protected].
CONTACT INFORMATION: 703-549-3740
Submit all ads to [email protected] sales: Ashlan Oberholtzer at 571-814-3755 or [email protected] copy and content: NHIA Communications Team at [email protected] questions: NHIA Communications Team at [email protected]
15
subscribers