media kit 2020social media blast facebook, twitter, and instagram posting of your display ad weekly...

1960 - 2020

MEDIA KIT 2020

Karen Carter Richards serves as CEO and Publisher of The Forward Times, the South’s largest Black owned and independently published newspaper.

Karen has continued the iconic legacy of her parents and after thirty years of working in the family business in vari-ous administrative and managerial positions, she took over the helm and transitioned the business into one of the leading multimedia companies in the country. Karen serves as Chairman of the Board for the National News-paper Publishers Association (Black Press of America);

a trade association that consists of 215 newspapers across the country, reach-ing over 20 million people each week.

The Forward Times remains the strongest information vehicle and

most trusted voice for African Americans in the city of Houston and throughout the southern re-gion.

The Forward Times has been the recipient of various local and national awards for jour-nalistic and digital excellence,

including best graphic designs, layout, and editorial excellence.

In addition to being an award-winning and historic publication,

The Forward Times boasts a paid and controlled circulation

of roughly 65,000 and is one of the few publications that holds a second-class mailing permit that allows us to mail the newspapers directly into the homes of subscribers.

The Forward Times holds memberships in the National Newspaper Publishers Association, Texas Press Ser-vice, Texas Publishers Association, Texas Business Al-liance, The National Association of Black Journalists and the Better Business Bureau.

Julius Carter1914 - 1971

Julius Carter founded the Forward Times in 1960 as a means of uniting Black Houston in order to overcome the obstacles that were holding us in the shackles of

second class citizenry. Mr. Carter passed away in 1971, after building the Forward Times into one of the major newspa-pers in Houston -- a weekly publication that went head to head with two dailies. The Forward Times had truly become the voice of hope for Black Houstonians.

The Forward Times Family Tradition

Forward Times Publishing Co. Inc.

History.FORWARD TIMES

L enora “Doll” Carter fully understood the significance of her husband’s desire to always keep his legacy in the family. “Doll” Carter was the CEO, Editor, and Publisher

of the Forward Times for 39 years. Under her leadership the Forward Times grew to become the south’s largest indepen-dently owned and published African American newspaper. Mrs. Carter served on numerous boards and held official positions in many organizations, including National News-paper Publishers Association.

Karen Carter Richards

Lenora Carter1941 - 2010

I had promised myself that I would keep the paper going – at least until it reached it’s fiftieth anniversary, no matter what, because in my heart I considered it a monument to him.”

- Lenora “Doll” Carter

“

Black Newspapers represent the most powerful and persuasive means of reaching the African American consumer. The buying power of the African American community increased by 165%

in the past seven years. This buying power currently stands at over $1.2 trillion and is expected to reach $1.5 trillion by 2021.

Print Demographics

66%Graduated/Attended

College

Established: 1960

Paid and Controlled Circulation: 64,580

Frequency: Weekly

Readership: 258,320

Houston Population: 2,239,558

Total Black Population: 23.7%

$50,000 - 70,000

40%

$70,000 - 100,000

$100,000+

50%10%

Income

Marital Status


19%

28%8%

11%

34%

18 & Under

18 - 24

25 - 44

45 - 64

65 & Older

Gender

Female

Male

63%

37%

22%

53%

25%Single

Married

Divorced

Market.FORWARD TIMES

Black consumers remain at the forefront of social trends and media consumption - Nielsen: The African American Consumer Report

The Black Press is the heart, soul, and spirit of the Black Community.


Web.FORWARD TIMES

Custom bundles are designed to increase your company’s visibility with our readers and help you take advantage of frequency and volume rates.

Custom Digital Packages Available!

Head Banner

Home Page Stationary Sidebar Web Button

Sidebar Rotator

Footer Banner

Advertisement Measurements

1050 x 110 pixels

250 x 250 pixels

250 x 250 pixels

728 x 90 pixels

Cost: $2,000/mo

Cost: $450/mo

Cost: $350/mo

Cost: $1,500/mo

Type Dimension File Type Cost

JPEG, PDF

JPEG, PDF

File Types: JPEG, PDF

File Types: JPEG, PDF

Social Media BlastFacebook, Twitter, and Instagram posting of your display ad weekly for 1 month Cost: $200/mo

Email BlastsDistribution of your display to The Forward Times Database once per week for 1 monthCost: $250 - 1 Eblast $750 - 4 Eblast

Commercial Video 15 sec15 second commercial video advertisement. Production and editing services available at an additional cost. Cost: $250

Commercial Video 30 sec30 second commercial video advertisement. Production and editing services available at an additional cost. Cost: $350

Online Services

Send advertisements to [email protected]

Call 713-526-4727 for more information concerning custom advertisements.

Commercial Video 60 secPosting of your 60 second promotional video to our digital and social media platforms weekly for 1 month. (Website, Social Media and Eblast) Production and editing services available at an additional cost. Cost: $500


FORWARD TIMES

Find.

ANGELINA • BRAZORIA • BRAZOS • FORT BENDHARDEN • HARRIS • HOUSTON • JASPER

JEFFERSON • LAVACA • LIBERTYMONTGOMERY • ORANGE

POLK • ROBINSONWALKER • WALLER

WASHINGTON

Counties

04769 07920 07928 10013 10036 10530 11787 14211 19317 20001 20010 20017 20059 20515 20716 20735 20744 20794 20910 21133 21209 22191 23521 27261 27379 28301 28715 30019 30301 30314 30361 31401 34996

35203 38738 43210 44105 44707 45406 48076 48084 53201 60197 60423 60563 60604 60610 60616 60620 60637 60964 66027 69337 70125 70569 70601 70615 70712 70714 70813 70898 71446 71463 71483 72701 73047

73111 75006 75086 75201 75210 75216 75219 75230 75240 75241 75418 75501 75570 75653 75670 75702 75785 75802 75851 75852 75860 75861 75880 75882 75884 75886 75935 75941 75961 75979 76017 76067 76104

76105 76126 76367 76424 76511 76528 76543 76544 76567 76597 76599 76661 76705 76711 76801 77001 77002 77003 77004 77005 77006 77007 77008 77009 77010 77013 77014 77015 77016 77017 77018 77019 77020

77021 77022 77023 77024 77025 77026 77027 77028 77029 77030 77031 77032 77033 77034 77035 77036 77038 77039 77040 77041 77043 77044 77045 77047 77048 77049 77051 77053 77054 77055 77056 77057 77060

77061 77062 77063 77066 77067 77070 77071 77072 77074 77075 77077 77078 77079 77080 77081 77083 77084 77085 77086 77087 77088 77089 77090 77091 77092 77093 77094 77095 77096 77098 77099 77204 77207

77208 77210 77221 77222 77223 77225 77228 77233 77234 77236 77240 77245 77248 77251 77252 77253 77257 77265 77270 77271 77272 77275 77277 77288 77293 77328 77338 77339 77340 77342 77343 77344 77345

77346 77348 77349 77351 77373 77375 77378 77379 77380 77396 77401 77402 77413 77422 77423 77429 77434 77446 77449 77459 77469 77471 77477 77477 77478 77479 77488 77489 77502 77503 77515 77520 77521

77530 77532 77535 77536 77539 77541 77545 77546 77547 77550 77555 77568 77571 77572 77573 77575 77583 77584 77586 77590 77591 77598 77640 77642 77656 77701 77705 77720 77802 77803 77805 77833 77834

77843 77864 77868 77869 77880 77901 77954 77979 78071 78102 78109 78119 78204 78210 78252 78539 78701 78702 78711 78713 78720 78721 78723 78752 78767 78768 78861 78956 79065 79107 79201 79331 79404

79512 79549 79601 79735 79761 79924 80003 80012 80111 80249 85022 85033 85211 85302 85718 86002 90010 90017 90019 90027 90047 90056 90061 90066 90221 90250 90305 90501 90701 91359 91360 92102 92114

92519 92570 92592 93117 94010 94124 94530 94539 94544 94590 94601 94603 94605 94610 94662 94702 95823 95833 96663 97123 97208 97405 99505 99508

Subscriber Zip Codes

Detailed distribution zip code list is available upon request.

770017700277003770047700577006770077700877009770117701677018

770207702177022770247702677027770317703377035770367704077042

770457704777048770517705377058770607706277063770647706577066

770687706977070770717707477078770797708177082770837708577086

770877708877089770907709177095770967709877099770137723077373

Distribution Zip Codes

Churches, Community Centers and more!

Join.FORWARD TIMES

SPECIAL EDITIONS WITH EVENTS


JanuaryMartin Luther KingJanuary 15 - 21Deadline: January 10

February Black History Month February 12 - 18Deadline: February 7

MarchWomen’s History Month March 4 - 10Deadline: February 28

Black Press Week* Celebrating 193 years of the Black Press

March 11 - 17Deadline: March 6

AprilCommunity ProjectTBDApril 22 - 28 Deadline: April 17

MayAfrican American Health AwarenessMay 13 - 19Deadline: May 8

JuneJuneteenthJune 17 - 23Deadline: June 12

JulyTBD

AugustBack to School EditionAugust 5 - 11Deadline: July 31

*Publishes prior to Tax Free Weekend. August 7 - 9, 2020

September TBD

October FT 60th Anniversary CelebrationOctober 7 - 13Deadline: October 2(Special Edition and Event)

Voters Guide October 14 - 20Deadline: October 9

NovemberTBD Early Voting: October 19 - 30Election Day: November 3

DecemberCelebrate Kwanzaa December 23 - 29Deadline: December 18

* Issue themes subject to change. Special Editions are listed in blue and Special Events are listed in red.

FORWARD TIMES


Rates.

Advertising Rate Policy• Forward Times reserves the right to correct any advertisement, to delete any

objectionable words or phrases, or refuse any advertisement.

• Any dispute an advertiser may have with any invoice received shall contact Accounts Receivable within 30 days of the billing date.

• No charge for preferred positions are included in rates as set forth, conse-quently, Forward Times cannot guarantee positions on any specified pages or sections. However, every effort will be made to place advertising in line with the account’s preference as possible.

• Advertisements in excess of 18.5 inches in depth in any column width will be billed as full column depth (20.8 inches per column). Billing is based on 20.8 inches per column and 124.8 inches per page.

Commissions and Terms of Payment• National rates and agency ads: 15% commission • No cash discounts allowed • Local display and classified rates are non-commissionable • Political advertising must be paid for before insertion • All charges are payable upon receipt of invoice• Late charges are assessed on past due accounts• Production work must be approved within 24 hours from the time of transmis-

sion to CLIENT to avoid delays in the proposed ad placement• Cancellations must be received 24 hours before material deadline• Advertiser is responsible for the full cost of reserved space if cancellation is

received after material deadline or failure to provide advertising creative by material deadline

Space Reservation Friday @ 4:00 pmMaterial Deadline Tuesdays @ 12:00 noon

Forward Times Distribution Day...Wednesday

Local Rates (Per Column Inch)Forward Times (Classified)

Forward Times (Display)

$30.00

$34.00

Local Display RatesFull Page

Junior Page

Half Page

One-Third Page

One-Fourth Page

One-Eighth Page

Size USD124.8” $4,243.20

62.4” $2,121.60

41.6” $1,414.40

31.2” $1,060.80

15.6” $530.40

Local Contract Frequency Discount Rates

Size USD

250” $30.00

500” $28.00

750” $26.00

1,000” $24.00

1,250” $22.00

1,500” $20.00

2,500” $19.00

National Rates (Per Column Inch)Forward Times (Classified) $32.00

National RatesFull Page

Junior Page

Half Page

One-Third Page

One-Fourth Page

One-Eighth Page

Size USD

81.5” $3,097.0062.4” $2,371.20

41.6” $1,580.8031.2” $1,185.60

15.6” $592.80

National Contract Frequency Discount Rates

Size USD

250” $34.60

500” $33.60

750” $31.60

1,000” $30.00

1,250” $29.00

1,500” $27.00

2,500” $26.60

Forward Times will work with you to provide an advertising option that will fit any budget.

Competitive Rates

Color Rate - Add $600.00

Broadsheet Mechanical Measurementscolumn width1 column2 column 3 column4 column5 column6 column

Page Depth: 20.8 inches

Double Truck Mechanical Measurements12 column = 23.25 inches x 20.8 inches in depth

1.7986”3.7639”5.7292”

7.69”9.6597”11.625”

inches

Forward Times (Display) $38.00

Color Rate - Add $600.00

81.5” $2,771.00

124.8” $4,742.40


FORWARD TIMES

Sizes.

Call or email for pricing.

Single Card Inserts...................................$55• No handling charges.• A minimum of 10,000 acceptable.• Must deliver to Forward Times seven days prior

to insertion date.• Card inserts on 70 lb. or heavier stock preferred.

Pre-Printed Inserts4 Standard, 8 Tabloid

6 Standard,12 Tabloid

8 Standard, 16 Tabloid



Local National$40 per M $50$50 per M $55

$55 per M $60$60 per M $65$65 per M $70

FULL PAGE(6 Cols.) x 20.8 in.

JUNIOR PAGE(5 Cols.) x 16.3 in.

THIRD PAGE(4 Cols.) x 10.4 in.

QUARTER PAGE(3 Cols.) x 10.4 in.

EIGHTH PAGE(3 Cols.) x 5.2 in.

HALF PAGE (VERTICAL)(3 Cols.) x 20.8 in.

HALF PAGE (HORIZONTAL)(6 Cols.) x 10.4 in.

STRIP AD(6 Cols.) x 2.675 in.

HALF PAGE (FRONT) BACK PAGE(3 Cols.) x 20.8 in. (6 Cols.) x 20.8 in.

SPADEA WRAP(9 Cols.) x 20.8 in.

Don’t see the size you want below? Custom sizing options are available upon request.

Various Sizes

People that engage in newspaper reading are often actively looking for information, deals and coupons.

The newspaper is a uniquely less intrusitve advertising experience.

Active Readers

Forward Times Newspaper serves a specific loyal audience.

Targeted Audience

Call or email for pricing.

Now Offering Front Page Sticker Advertisement Placement ! Give your business increased exposure with a custom removable sticker.

$545.70

Local - $6,364.80

DOUBLE TRUCK(12 Cols.) 23.25 in. x 20.8 in.

National - $7,113.60

Local - $8,486.40National - $9,484.80

The Julius and Lenora Carter Schol-arship and Youth Foundation was estab-lished in September 2010. After the sudden passing of Lenora “Doll” Carter, Publisher and CEO of Forward Times Publishing Company, Inc. in 2010, the daughter of the founders, Karen Carter Richards, became the Publisher and CEO of the Forward Times, and took the initiative to establish the Foundation in her parents’ honor.

Julius Carter and his wife, Lenora, founded Forward Times Publishing Com-pany in January 1960. During their tenure, the Carters privately assisted students who aspired to excel in the area of journalism. The Carters saw a need to positively influ-ence the decline in interest when it came to vetting stories, qualifying subjects, and upholding journalism ethics by extending

more knowledge to students and providing a means to help them garner better education in the field of journalism.

In keeping with the legacy and history of the newspaper, Karen understood that the future of new media could be breached with the volumes of white noise reporting online. Currently, as part of the Carter legacy, the private assistance once personally handed out to a few students is now available to more students who are seeking to advance their careers in the field of journalism and digital communications through the Julius and Lenora Carter Scholarship and Youth Foundation, a 503(c) company.

The Carter legacy will live on through the well-appointed works of the students who have benefited from both the scholarships offered and the Foundation itself. In keeping with the Foundation’s charter, it has part-nered with local businesses and corporations to grant scholarships to qualified high school and university students that meet eligibility requirements.

The Foundation has granted more than $30,000 in scholarships and helped numerous low and/or me-dium income high school seniors and college students, from both public and private schools within the Greater Houston Metropolitan area to continue their education. Additionally, the Foundation affords these students the unique opportunity for real world experience by providing an intern experience at Forward Times.

The Julius & Lenora Carter Scholarship & Youth Foundation



CEO and PublisherKaren Carter Richards

[email protected]

Business Manager and Advertising ManagerChelsea Lenora White

[email protected]@forwardtimes.com

Associate Editor/AdvertisingJeffrey L. Boney

[email protected]

Graphic Designer and Managing EditorGrace Boateng

[email protected]

Circulation Manager Joyce Jenkins

[email protected]

Social Media Editor/ ReceptionistNykayla Richards

[email protected]

Web/Digital Media ManagerBrannon Nealy

[email protected]

Health [email protected]

Society [email protected]

Lead Photographer Jared L. Gilmore

[email protected]

Pressman Ervin Jackson

For Story [email protected]

Business Office4411 Almeda

Houston, Texas 77004

MembershipsNational Newspaper Publishers Association • Texas Press Service

Texas Publisher Association • Texas Business Alliance • Better Business BureauNational Association of Black Journalists • Greater Houston Black Chamber

Billing AddressP.O. BOX 8346

Houston, Texas 77288-8346

FORWARD TIMES

Contact.Phone: 713.526.4727 Fax: 713.526.3170

[email protected]

FORWARD TIMES PUBLISHING CO.

www.forwardtimes.comSearch: @forwardtimes

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