New advertising options and rates available for 2020!

For information please contact:Bill Stringer

312-335-4483wstringer@appraisalinstitute.org

appraisalinstitute.org

MEDIA KIT 2020

We are the nation’s largest professional association of real estate appraisers. The Appraisal Institute is a global professional association of real estate appraisers, with over 17,000 professionals in almost 50 countries throughout the world.

Appraisal Institute has recently welcomed individuals from all 50 states, the District of Columbia and Puerto Rico. In addition, Appraisal Institute has admitted professionals from 10 different countries and U.S. territories.

Connect with today’s leaders in property valuation

Your tools to connect with the Appraisal

Institute

Valuation magazinePrint magazine mailed to over 16,000 Appraisal Institute professionals.

Valuation digital

Digital magazine emailed to nearly 36,000 valuation professionals.

Appraiser News Online

Digital weekly newsletter sent to over 35,000 subscribers interested in the valuation profession.

Residential UpdateDigital monthly newsletter sent to more than 9,000 subscribers interested in the residential valuation profession.

Appraisal Institute website ads

Display ads are featured on some of the most popular sections on Appraisal Institute’s website.

2020 PRINT ADVERTISING RATES

Ad 1x 2x

Full page $3,950 $3,500

Half page $2,300 $2,200

Two-page spread $6,680 $6,000

Inside front cover $5,290 $4,600

Inside back cover $5,050 $4,440

Back cover $6,400 $5,770

Purchase a full-page or

higher-tier premium print

ad in Valuation magazine

and receive 50% off a

purchased Valuation

digital placement (with

space available).

Valuation magazine

Among 6,500 submissions, Valuation Magazine won a platinum MarCom Award for exceptional quality, creativity and resourcefulness. *

*2017

The Appraisal Institute’s quarterly magazine is mailed

to over 16,000 AI professionals. Valuation magazine

delivers the stories behind the headlines:

• Timely and informative articles on trends in real

estate valuation.

• Ongoing coverage of important legal issues

affecting valuation professionals.

• Insight into the business of valuation.

NEW PRICING FOR 2020

Valuation magazine (editorial calendar)

SEND EDITORIAL INQUIRIES TO:

Jay Schneider, Executive Editor

jschneider@appraisalinstitute.org

312-335-4459

IssueEditorialcopy due

Ad spacecloses

Admaterial due

Mail out date

1stQuarter

January 20

February 19

March 3

March 24

2nd Quarter

May 11

June 12

June24

July 23

3rd/4thQuarter

September11

October 13

October 26

November 16

2020 Calendar

Valuation magazine (specs)

AD SIZES (Inches)

Two-page spread 17.75” x 11.875”

Two-page spread 16.75” x 10.875”

Full page/full bleed 8.375” x 11.875”

Half-page horizontal 6.875” x 4.875”

Ads must be sized according to these requirements. The publisher reserves the right to reject ads or, when possible, to resize materials and to charge for those services involved if the correctly sized ad is not provided by the materials deadline.

Do not position critical elements (particularly text) within one half inch of trim size. Printer requires one half inch on all sides for bleed.

All images must be CMYK or Grayscale EPS or JPG files with a minimum resulting resolution of 300 DPI. Adobe PDF format using the PDF/X-1a:a2001 specification is preferred.

DO NOT INCLUDE CROP MARKS FOR THIS PUBLICATION.

The digital edition reaches an audience of nearly 36,000 valuation professionals

and those in related fields via email. It is sent quarterly.

Valuation magazine (digital edition)

Ad Type Size Sole Rate Specs

Leaderboard960x90

728x90

$600

$500

• Supported media type: .jpg, .gif• Support for JavaScript ad tags• Ad tag must work in an iFrame• Ability to link to a URL

Floor Ad320x50

300x50

$600

$500

• Supported media type: .jpg, .gif• Support for JavaScript ad tags• Ad tag must work in an iFrame• Ability to link to a URL

Table of Contents Rectangle

300X250 $500

• Supported media type: .jpg, .gif• Support for JavaScript ad tags• Ad tag must work in an iFrame• Ability to link to a URL

Purchase a full-page or higher-tier premium print ad in Valuation magazine and receive a Valuation digital placement for 50% off (with space available).

Valuation Digital

45,903

9.55Minutes Spent

Page Views

Average metrics per issue:

Appraiser News Online

This award-winning, digital e-newsletter is our most

popular publication. It is delivered weekly, offering

a comprehensive selection of timely and important

news items, reports and trends that affect the

valuation profession.

35,627

30.17%

5.47%Open Rate

Distribution

Average metrics per issue:

Click Through Rate

POSITION SPECS RATE PER WEEK

Premium 1 650 x 80 $480

Premium 2 650 x 80 $400

Premium 3 650 x 80 $360

Takeover*(All 3 Positions)

650 x 80 $1000

PREMIUM 1 650 X 80

PREMIUM 2 650 X 80

PREMIUM 3 650 X 80

Appraiser News Online won a Gold dotCOMM Award for tremendous quality, creativity and resourcefulness. **

*Limited availability for Takeovers.

Appraiser News Online received a Gold AVA Digital Award for outstanding content and design in digital communications.***

** 2017 - 2,200 submissions

*** 2020 - 2,500 submissions

Residential Update

This award-winning digital e-newsletter is delivered monthly, and recaps the most important issues in the residential real estate valuation profession.

9,016

34.2%

7.07%Open Rate

Distribution

Average metrics per issue:

Click Through Rate

POSITION SPECS RATE PER WEEK

Premium 1 650 x 80 $250

Premium 2 650 x 80 $225

Premium 3 650 x 80 $200

Takeover*(All 3 Positions)

650 x 80 $500

Residential Update won a Gold MarCom Award for tremendous quality, creativity, and resourcefulness.**

PREMIUM 1 650 X 80

PREMIUM 2 650 X 80

PREMIUM 3 650 X 80 *Limited availability for Takeovers.

** 2017 - 6,500 submissions

Appraisal Institute website ads

Appraisal Institute’s website generated over 5.7 million page views in 2019.

Website Category(Main Page)

PositionRate Per Month

Page ViewsUnique Page

Views

Education300x250

728x90$400 100,265 73,204

Publications300x250

728x90$250 8,489 7,065

Professional Practice

300X250

728x90$250 3,969 3,264

News728X90

300x250$250 4,391 3,443

Advocacy300X250

728x90$250 1,380 1,138

About Us300X250

728x90$250 10,451 8,584

Career Center300X250

728x90$250 7,642 6,157

appraisalinstitute.org

Positions available in key sections, can be selected based on most relevant content.

The Appraisal Institute thanks you for your business. Advertising policy

is as follows:

The Appraisal Institute accepts advertising from individuals, associates,

corporate and governmental entities and others, which is consistent

with our regulations, bylaws and mission. Ads placed by members or

member firms promoting appraisal, valuation and related services are

subject to review and must be consistent with the Appraisal lnstitute’s

overall policy objectives. All ads are subject to editorial and legal review.

The Appraisal Institute reserves the right to deny advertising to any

party at its sole discretion.

THANK YOU FOR ADVERTISING WITH US!