media kit 2019 - welcome to the globe media group · media kit 2019. 899,000 average weekday...
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Drive
THEEBOLG
ANDMAIL
FRIDAY, AUGUST 31, 2018 | GLOBEANDMAIL.COM
Key card to the new Tesla Model 3 finally inhand, this is not what we were expecting.The car is a $102,600 lightning bolt, a far cryfrom affordable electric car that was an-
nounced 21⁄2 years ago.Hype was off the charts in March, 2016, in Haw-
thorne, Calif., as Tesla CEO Elon Musk unveiled theModel 3.He called it the final step inhismaster plan.The crowd’s weird, reverent euphoria was some-thing no other auto-industry CEO could inspire.The Model 3 was to be an affordable, mass-mar-
ket, long-range electric car, a product to disrupt acentury-old industry.“You will not be able to buy a better car for
$35,000, or even close, even if you get no options,”Musk told the crowd.More than 400,000 people put down US$1,000
deposits for theModel 3.It’s beenmore than two years since the company
tookthosefirstdepositsandtheUS$35,000Teslastillisn’t here.Making cars, it turns out, is really hard. In 2017,
Tesla ran into what Musk called “production hell.”The well-documented problems with manufactur-ing at the California factory – and its adjoining tentthathousesa secondproduction line–meant theaf-fordable, mass-market Tesla would be delayed.Build-quality issues were a major concern on earlycars.Today, on Tesla’s Canadian Model 3 page, you’ll
find the notice: “Standard battery available in 5-8months.” That line refers to the affordable,US$35,000 model – which will start at $45,600 inCanada. (You can debate if that qualifies as afforda-ble ornot.) The five-to-eight-monthestimate is onlyfor customers who put down early deposits. If youordernow,dependingonhowproduction increases,youmay get an entry-level Model 3 in 2019 or 2020.“Shipping min cost Model 3 right away [would]
cause Tesla to lose money & die,” Musk wrote onTwitter earlier this year.Only the long-rangebatteryversion is available to
order now, at a price of $64,100 and up.At the end of the second quarter, only 28,386
Model 3s had been delivered, while 420,000 peoplewere still waiting. Canadian deliveries of the long-rangeModel 3 began inMay.All automakers try to up-sell after attracting peo-
ple into showrooms. Few buyers purchase the basemodel, but with other automakers, it is at least pos-sible to get one.
TESLA, D8
The latest Tesla Model 3 is not the industry-disrupting vehicle promised by the company’s CEO Elon Musk back in 2016.What it is, though, is a well-built, speedy, great-handling car that, despite having a spartan interior, is an exciting machine.
We’re still waitingfor the ‘affordable’
Tesla Model 3Meanwhile, the $84,000-and-up version has arrived
and it might be the best-handling electric car ever produced
MATT BUBBERS
ROAD TEST
Tesla Model 3 PerformanceBASE PRICE/AS TESTED: $84,800/$102,600
Engine/range: Dual-motor electric/499 kilometres(EPA-rated)Drive: All-wheelAlternative: 2018 Jaguar I-Pace, Audi E-Tron (2019),Porsche Taycan (2020)
Jeep’s top off-roader putto the test on the trailthat inspired its name
D4
Taking aWrangler onthe Rubicon
The #1 national news brandis your connection to
Canada’s most influentialand responsive audience.
Media Kit 2019
899,000average weekday readers
1,666,000average weekend readers
National Edition
Vividata Spring 2019 Study, Total Readers, National
Canada’s leading news brand(Print + Digital)
6.7 million
5.1 million
5.2 million
We deliver more of these readers than The Star or The Post, every week
The choice of all incomes
$200k+Index 165
62% < $100k
Index 91
29% $100-199k
Index 110
9%
65% more likely to have a HHI $200K+
19% more likely tohave a HHI $100k+
Average of $174,797 in investable assets
35% more likely to contribute $10k+ in RRSPs
46% more likely to have investable assets of $1M
39% more likely to have investable assets of $500K+
59% more likely to own a home valued at $2MSpent $17 billion on home
renos in past 2 years
76% search for 55% purchase
23% recommend a product brand or service after seeing an ad.
$66 billion spent on current vehicles
51% more likely to own a premium or luxury vehicle
77% more likely to be Senior Managers or Owners
38% more likely to be BDMs
Took 1.7 million business trips3.9 million vacations in Canada last year.
2.9 million internationally.
$21 Billion of business purchase influence
2X more likely to be involved in business purchases $100K+
YOUR GLOBE ADVANTAGEThe choice of all ages
Under 35
37%50 - 64
23%
35 - 49
19%65+
21%
National MEDIA KIT Q2 2019 / 2
Heavily influenced on a daily basis by Sophi – our proprietary audience metrics system, every edition of our newspaper delivers vital, authoritative and compelling news, business and lifestyle coverage.
NEWS Each day, we deliver a richly visual and highly engaging mix of international, national, regional news – with dedicated Toronto and B.C. pages – along with lifestyle content.
THE WEEKDAY EXPERIENCE
DRIVE Featuring a bold new visual design and delivering our engaging balance of technology, new drives and road tests.
REAL ESTATE Now across Canada, we explore national and local stories and trends, with new coverage of home decor, design and architecture, along with financial advice.
BUSINESS AND SPORTS Now reengineered to enhance our position as the pinnacle of Canadian business journalism. On weekdays, we integrate Canada’s best Sports coverage, ensuring we remain the premier choice to reach Canada’s influencers.
LIFE & ARTS Our vibrant lifestyle coverage has a new home, in the news section and featuring themed content, every day.
Monday: Health and Wellness Tuesday: Parenting and Relationships Wednesday: Travel Thursday: Arts and Events
FILM FRIDAY: Film Reviews
FridayMonday - Friday
National MEDIA KIT Q2 2019 / 3
WEEKDAY ADVERTISING INFORMATION
News Monday - Friday All Editions
Camera Ready Booking/Material 2 business days prior @ 4:30 pm
Pubset Booking/Material 3 business days prior @ 4:30 pm
Life & Arts
Monday Health & WellnessTuesday Parenting & RelationshipsWednesday Travel Thursday Arts & Events
Metro National Ntlxto
Friday Film Friday
Metro National Ntlxto
0.8093 in
Business Monday – Friday National Camera Ready Booking/Material 2 business days prior @ 4:30pm
Pubset Booking/Material 3 business days prior @ 4:30pmSports Monday - Friday
Metro National Ntlxto
Careers Mon, Wed, Fri, SatCentral National
Camera Ready Booking/Material 2 business days prior @ 2:00pm
Pubset Booking/Material 3 business days prior @ 2:00pm
0.8093 in
Drive Friday Metro
Pubset Booking/Material Monday @ 12 noon
Camera Ready Booking Monday @ 2:00pm
Camera Ready Material Tuesday @ 12 noon0.8093 in
RealEstate Friday
Metro
NTLxto
NTLxms
Pubset Booking/Material Monday @ 12 noon
Camera Ready Booking Monday @ 4:00pm
Camera Ready Material Tuesday @ 12 noon
NATIONAL All Canadian, US and overseas distributionMETRO All of Ontario, excluding Ottawa and Ottawa Valley areaCENTRAL Ontario and QuebecOTT/QUE Ottawa area and Quebec
WEST Manitoba, Saskatchewan, Alberta and British ColumbiaNTLxto National excluding Metro editionNTLxms National excluding Manitoba and Saskatchewan
Please note: all deadlines are eastern standard time | doubletruck – add 2 business days to existing camera ready deadlines
For creative options GlobeLink.ca/newspaper-advertising-gallery
National MEDIA KIT Q2 2019 / 4
Report on Business Sports
Arts & Books
Opinion
Arts expands into a dedicated section and continues our diverse portfolio of Canadian Art, from theatre and film to
architecture and culture, with Canada’s largest pool of arts reviewers.
News, Report on Business and Sports become standalone sections, reflecting the focused personal time readers dedicate to reading over the weekend.
Our platform for deep analysis, insights and ideas is highly popular - both in print and online - and home for our authoritative columnists and the strongest opinions – in-depth editorials and reader letters – on the big issues for Canadians coast-to-coast.
Reflecting the focused time our audience dedicates to reading over the weekend, our newspaper expands to six sections: News, Business, Sports, Arts, Opinion and Pursuits, our engaging weekly mix of lifestyle content.
YOUR GLOBE WEEKEND
National MEDIA KIT Q2 2019 / 5
We explore unique and diverse food and wine, with inspiration from Canada and around-the-
world to suit a broad scope of palates and tastes.
Each week, we feed readers with favourites from Lucy Waverman, Tara O’Brady,
Lina Cashetto and Beppi Crosariol.
Pursuits showcases places that capture the special moments where travel is the most memorable: more of Canada, more undiscovered gems and more trusted advice for making destination plans.
Presented in a stunning, magazine-inspired reading experience, it’s the perfect platform to reach your ideal consumers, trend-setters, style influencers and taste-makers.
Running nationwide, each Weekend, you’ll reach Canadians with discerning taste when they’re in the ideal position to engage with – and react to – your brand message.
For a complete preview go to GlobeLink.ca/pursuits
Our readers have a wealth of interests, passions and obsessions – and they want to feed these interests and to be inspired by new ones.
Each weekend, Pursuits presents them with a vibrant mix of Style, Fashion and Beauty, Home Decor, Travel, Society and Food and Wine, along with Puzzles, Games and Horoscopes.
INTRODUCING PURSUITS
National MEDIA KIT Q2 2019 / 6
WEEKEND ADVERTISING INFORMATION
News All Editions
Camera Ready Booking/Material 2 business days prior @ 4:30pm
Pubset Booking/Material 3 business days prior @ 4:30pm
SportsMetro National NTLxto
Business National
CareersNational Central West
Camera Ready Booking/Material 2 business days prior @ 2:00pm
Pubset Booking/Material 3 business days prior @ 2:00pm
Arts & Books
National Metro NTLxto
Pubset Booking/Material Thursday, 7 business days prior @ 10:00am
Camera Ready Booking/Material Friday, 6 business days prior @ 10:00am
Opinion National
Pubset Booking/Material Monday, @ 3:00pm
Camera Ready Booking Tuesday @ 3:00pm
Camera Ready Material Thursday @ 4:30pm
Pursuits National
Pubset Booking/Material Tuesday, 9 business days prior @ 4:00pm
Camera Ready Booking Wednesday, 8 business days prior @ 4:00pm
Camera Ready Material Thursday, 7 business days prior @ 4:00pm
NATIONAL All Canadian, US and overseas distributionMETRO All of Ontario, excluding Ottawa and Ottawa Valley areaCENTRAL Ontario and QuebecOTT/QUE Ottawa area and Quebec
WEST Manitoba, Saskatchewan, Alberta and British ColumbiaNTLxto National excluding Metro editionNTLxms National excluding Manitoba and Saskatchewan
Please note: all deadlines are eastern standard time | doubletruck – add 2 business days to existing camera ready deadlines
For creative options GlobeLink.ca/newspaper-advertising-gallery
National MEDIA KIT Q2 2019 / 7
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Build brand impact across platforms by extending your sponsorship to amplify reach and resonance
Partner with the Globe Content Studio to create powerful, data-driven campaigns across print, digital and events
Leverage our insights and in-house creative capabilities to reach the right audience at the right time, with the right content
GlobeLink.ca/opportunities
Find your ideal Sponsorships:
GlobeContent.Studio
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Explore Globe Events
National MEDIA KIT Q2 2019 / 8
NATIONAL RATES
MONDAY TO FRIDAY SATURDAY
NationalCentral
(ON/PQ)Metro National
Central (ON/PQ)
Metro
Transient $31.88 $27.42 $25.18 $35.06 $30.16 $27.71 $15,000 27.91 24.00 22.04 30.69 26.38 24.24$25,000 27.09 23.32 21.40 29.81 25.63 23.54$50,000 26.30 22.62 20.78 28.94 24.88 22.85
$100,000 25.51 21.93 20.16 28.06 24.13 22.15$150,000 24.70 21.26 19.52 27.18 23.38 21.48$250,000 23.91 20.56 18.89 26.30 22.62 20.78$350,000 22.96 19.75 18.14 25.26 21.72 19.94$500,000 21.99 18.92 17.37 24.18 20.81 19.13$750,000 21.03 18.09 16.61 23.14 19.91 18.29
$1,000,000 20.08 17.27 15.87 22.09 19.00 17.45$1,500,000 19.14 16.46 15.12 21.03 18.09 16.61$2,000,000 18.17 15.63 14.37 19.97 17.19 15.80$2,500,000 17.22 14.80 13.61 18.94 16.29 14.95
ColourMonday to Saturday National Central Metro
Half page plus $10,697 $9,727 $8,950 Less than half page 8,557 7,782 6,846
FRIDAY
National Metro NTLxto NTLxms
Transient $19.77 $15.62 $15.62 $18.78 $15,000 17.29 13.75 13.75 16.43$25,000 16.80 13.27 13.27 15.96$50,000 16.31 12.88 12.88 15.49
$100,000 15.81 12.50 12.50 15.02$150,000 15.32 12.11 12.11 14.55$250,000 14.82 11.70 11.70 14.08$350,000 14.23 11.24 11.24 13.52$500,000 13.64 10.78 10.78 12.96$750,000 13.05 10.30 10.30 12.40
$1,000,000 12.46 9.83 9.83 11.84$1,500,000 11.86 9.36 9.36 11.27$2,000,000 11.26 8.90 8.90 10.70$2,500,000 10.69 8.44 8.44 10.16
ALL RATES ARE GROSS
FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES)Rates are effective January 1,2019
ColourMonday to Saturday National Metro NTLxto NTLxms
Half page plus $8,557 $6,846 $6,846 $8,129 Less than half page 6,846 5,477 5,477 6,504
Editions
Monday to Saturday - Metro, Central, National Monday to Saturday - National
Editions
Friday - National, Metro, NTLxto, NTLxms
Friday - Metro
PLEASE NOTE: All rates are gross $ Canadian per line (unless noted), based on annual dollar volume contract commitment.
Before booking your ad, please refer to the Globe advertising information on page 12, and review our terms and conditions, available from GlobeLink.ca/mediakits
Sections
News Business
Sections
Real Estate Drive
National MEDIA KIT Q2 2019 / 9
NATIONAL RATES
MONDAY TO FRIDAY SATURDAY
National Metro NTLxto National Metro NTLxto
Transient $14.99 $11.84 $11.84 $16.48 $13.03 $13.03 $15,000 13.10 10.37 10.37 14.42 11.40 11.40$25,000 12.73 10.06 10.06 14.03 11.07 11.07$50,000 12.36 9.76 9.76 13.61 10.74 10.74
$100,000 11.99 9.47 9.47 13.19 10.42 10.42$150,000 11.61 9.17 9.17 12.76 10.09 10.09$250,000 11.24 8.87 8.87 12.36 9.76 9.76$350,000 10.79 8.52 8.52 11.86 9.36 9.36$500,000 10.32 8.17 8.17 11.37 8.99 8.99$750,000 9.88 7.81 7.81 10.87 8.59 8.59
$1,000,000 9.45 7.47 7.47 10.39 8.20 8.20$1,500,000 9.00 7.10 7.10 9.88 7.81 7.81$2,000,000 8.54 6.75 6.75 9.40 7.43 7.43$2,500,000 8.09 6.40 6.40 8.90 7.12 7.12
ColourMonday to Saturday National Metro NTLxto
Half page plus $8,557 $6,846 $6,846 Less than half page 6,846 5,477 5,477
ALL RATES ARE GROSS
FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES)Rates are effective January 1,2019
Sections
Sports Pursuits
Sections
Opinion Arts
Editions
Monday to Saturday - Metro, National, NTLxto Saturday - National
Editions
Saturday - National Saturday - Metro, National, NTLxto
Before booking your ad, please refer to the Globe advertising information on page 12, and review our terms and conditions, available from GlobeLink.ca/mediakits
PLEASE NOTE: All rates are gross $ Canadian per line (unless noted), based on annual dollar volume contract commitment.
NATIONAL All Canadian, US and overseas distributionMETRO All of Ontario, excluding Ottawa and Ottawa Valley areaCENTRAL Ontario and QuebecNTLxto National excluding Metro editionNTLxms National excluding Manitoba and Saskatchewan
National MEDIA KIT Q2 2019 / 10
REGIONAL RATES
Regional editions are only available in our News section
MONDAY TO FRIDAY SATURDAY
Western B.C. AlbertaAB/Sask/
MANWestern B.C. Alberta
AB/Sask/MAN
Transient $8.44 $4.82 $3.42 $4.45 $9.29 $5.31 3.76 $4.90$5,000 8.44 4.35 3.09 4.00 9.29 4.78 3.40 4.41
$10,000 7.59 4.22 2.99 3.91 8.35 4.66 3.29 4.29$15,000 7.38 4.22 2.99 3.91 8.13 4.66 3.29 4.29$25,000 7.17 4.11 2.91 3.79 7.89 4.53 3.20 4.16$50,000 6.97 3.98 2.83 3.66 7.66 4.37 3.11 4.04$75,000 6.75 3.87 2.74 3.56 7.43 4.25 3.01 3.92
$100,000 6.54 3.74 2.65 3.45 7.20 4.12 2.92 3.80$150,000 6.33 3.61 2.57 3.34 6.97 3.98 2.84 3.66$250,000 6.08 3.48 2.57 3.20 6.69 3.83 2.72 3.52
MONDAY TO FRIDAY SATURDAY
OTT PQ OTT/PQ OTT PQ OTT/PQ
Transient $3.69 $3.69 $3.89 $4.06 $4.06 4.28$3,500 3.22 3.22 3.40 3.55 3.55 3.74$6,500 3.22 3.22 3.40 3.55 3.55 3.74
$13,000 3.22 3.22 3.40 3.55 3.55 3.74$25,000 3.22 3.22 3.40 3.55 3.55 3.74$35,000 2.91 2.91 3.09 3.20 3.20 3.38$50,000 2.91 2.91 3.09 3.20 3.20 3.38$65,000 2.91 2.91 3.09 3.20 3.20 3.38
FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES)
ColourWestern B.C. Alberta
AB/Sask/MAN
Half page plus
$6,103 $1,967 $1,858 $1,967
Less than half page
$4,880 $1,591 $1,485 $1,591
ColourOttawa PQ OTT/PQ
Half page plus
$2,581 $2,581 $2,581
Less than half page
$2,069 $2,069 $2,069
ALL RATES ARE GROSS
Rates are effective January 1,2019
PLEASE NOTE: All rates are gross $ Canadian per line (unless otherwise noted), based on annual dollar volume contract commitment.
Before booking any advertising, please review our terms and conditions available from GlobeLink.ca/mediakits
Western Advertising Rates
Eastern Advertising Rates
OTT/QUE Ottawa area and QuebecWEST Manitoba, Saskatchewan, Alberta and British Columbia
National MEDIA KIT Q2 2019 / 11
Take the next stepYour Globe Media team is ready to assist you in planning, deploying and measuring your next campaign. Let’s make it the most successful one yet.
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Premium Paper Positions – Saturday onlyNews/ROB - 8 pages of premium paper available (Pages 1, 2, before DPS, DPS, after DPS, IBC & OBC)
Pursuits – 12 pages of premium paper in total - 8 can be booked (Pages 1, 2, before DPS, DPS, after DPS, IBC & OBC)
Sports – 4 premium pages (pages 1, 2, IBC & OBC).
Additional information• Position charge: +25%
• News - Front Banner: +50%
• News - Page 3: +40%
• Report on Business – Front banner: +25%
• Report on Business - Pages 2 & 3: +40%
• Floating Banners: +50%
• Double Trucks: Gutter is charged as full column
• Regional material changes: $579 per split Not available in Report on Business, Opinion and Careers
• Charge for affidavits: $100
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No cancellations accepted the day prior to publication
$100 production charge for ads under 50 MAL that are not camera-ready
The Publisher shall not be liable for errors in advertisements beyond the actual space paid No liability for non-insertions of any advertisement
Page dimensions: 10 Columns, 8.97” wide x 20” deep - 280 Agate lines (2,800 lines per 10 column page)
Creative advertising formats: GlobeLink.ca/newspaper-standard-ad-units Production specifications and advertising FTP: GlobeLink.ca/newspaper-advertising-specifications
ADVERTISING INFORMATION
National MEDIA KIT Q2 2019 / 12