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MEDIA KIT 2019
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We are the ultimate reference & connector of young leaders in Asia.
CONNECTIONWe connect young leaders with their peers and established industry leaders
to help advance their careers
INSPIRATIONWe inspire young leaders on how to turn promising ideas into
successful businesses and careers
RECOGNITIONWe recognise the most promising young leaders through our content and annual list, giving
them—and their products and services—the visibility they need to grow
#Generat ionT
OUR BRAND PROMISE
S H A P I N G A S I A’ S F U T U R E
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ASIA-WIDE REACH
500,000 READERSHIP AND EVENT ATTENDANCE
eNewsletter
Web WeChat
Events
Line
Youtube
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CORE AUDIENCE PROFILE
LEADING MEDIA BRAND
31-35 yrs old
Average Age
Male 60%Female 40%
Gender
Owners and Founders
59%Executive or
C-Suite Professionals
21%
Profession
US$100,000
TO
2 million
Estimated net worth financial assets of
Source: Generation T Reader Survey 2019
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Source: The Economist Intelligence Unit 2015
Their wealth is newly acquired –
79% of NWBs acquired most
of their wealth in the past 10 years
They are charitable –
97% donate to charity
They are modest –
83% don’t consider
themselves wealthy
They are self-made –
97% of NWBs earned their wealth, only
3% say they inherited it
They are global citizens – they travel abroad for business
and pleasure
SPOTLIGHT: NEW WEALTH BUILDERS
NEW WEALTH BUILDERS:The world’s fastest-growing and broadest wealth segment
According to The Economist Intelligence Unit research, when they look at projected growth in the number of NWB households between 2014-2020, Latin America will grow at 11.1%, with Asia Pacific nations close behind at 10.1% and North America only at 2%
6WELL-BEING
CULTUREENTREPRENEURSHIP
TECHNOLOGY
SOCIAL IMPACT
CONTENT PILLARS
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INFLUENTIAL PLATFORM
e.g. Achmad Zacky Founder & CEO, Bukalapak
There are 18 Founders on the list whose companies are unicorns
There are 24 founders across the lists whose companies
are publicly listed
130 Gen.T honourees have been officially recognized by their respective governments
for their contributions
Over 300 Gen.T listers have won top awards in
their industry
In 2018-2019 alone, Gen.T honourees raised over
US$14 billion in funding
Gen.T honourees (excluding China) have over 108 million Instagram followers
There are over 119 social entrepreneurs across the
Gen.T lists
e.g. Wang Chung-Hsin Founder, Trust Bio-sonics
e.g. Noor Neelofa Mohd Noor Founder, Naelofar Hijab
e.g. Arthur Lam Founder, Synergy Group
e.g. Li JingmeiSenior Research Scientist, Genome Institute of Singapore
e.g. Dzameer Dzulkifli Managing Director, Teach For Malaysia Source: Gen.T List 2016 - 2019
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INFLUENTIAL NETWORK
10.6m Views 4m Views 375k Likes
3.8k Likes 203k Likes 152k Likes
Anne Curtis at Gen.T Philippines event 2018 (Actress, Singer & Model) – 12.7m followers
Awal Ashaari at Gen.T Malaysia event 2018 (Model, Actor & TV Host) – 4.3m followers
Venice Min at Gen.T Malaysia event 2018 (Artiste, Entrepreneur, Toyota Racer) – 380k followers
Shila Amzah at Gen.T Malaysia event 2019 (Singer & Songwriter) – 2.5m followers
Kevin Sanjaya at Gen.T Indonesia event 2019 (Badminton Player) – 1.3m followers
Chelsea Islan at Gen.T Indonesia event 2019 (Actor) – 7.8m followers
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GEN. T PLATFORMS
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CIRCULATION: 95,460
CIRCULATION BREAKDOWN:46,585 Qualified VIPs
33,895 Strategic Display Location5,647 Direct Subscriptions
5,513 Copy Sales4,000 Partnership Events
DISTRIBUTION CHANNELS:27,736 5-Star Hotels16,259 Retail Outlets
13,390 Banks, Health & Fitness, Spa & Beauty Salon11,477 Airlines, Private Jets, Airport Lounges, Clubhouses
7,651 Luxury Services Apartments19,128 Others*
*Embassies, consulates, hospitals, promotions, events, galas, PR, advertisers, ad agencies, private organisations, restaurants and cafés
GEN. T PLATFORMS
483,195MONTHLY READERSHIP
*Distributed with Asia Tatler magazinesSource: Edipresse Media Asia Reader Survey 2018
G E N . T A S I A L I S T ( J U L Y 2 0 1 9 )
Mainland China 39,139Taiwan 13,364
Thailand 11,455Philippines 9,546
Indonesia 8,591Hong Kong 7,637Singapore 3,818Malaysia 1,909
11DIGITAL
GEN. T PLATFORMS
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THE DEEP DIVEAn “editorial newsletter”, The Deep Dive is a new type of product in the Asian market — a newsletter that gives you the full scoop on a subject without having to leave your inbox. Every week, The Deep Dive offers a curated, smartly narrated close-up look at an idea,
issue or trend that’s shaping Asia’s future. Published in English.
THE DIGESTA weekly round-up of the latest stories on Gen.T. Published weekly in English.
VIP NEWSLETTERPrivate newsletters sent to Generation T honourees to share special news,
upcoming events, privileges, offers and benefits.
N E W S L E T T E R S
GEN. T PLATFORMS
DATABASE SIZE: 50,000
GEOGRAPHICAL BREAKDOWN:SINGAPORE 10,875INDONESIA 9,385
HONG KONG 8,880MALAYSIA 7,560
PHILIPPINES 5,146CHINA 3,235
THAILAND 3,075 TAIWAN 1,760
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LEADERSAsia’s leaders of tomorrow you need to know today and
people shaping the world
IDEASIdeas, business, companies, products you need to know
SELF Work smarter and Live better: wellness, travel, style, personal development
THE GEN.T LISTThe definitive list of the leaders of tomorrow
EVENTS Event coverage of Gen.T and partner events, plus a curated directory
of the must-attend entrepreneurial events around the world
WEBSITE
GEN. T PLATFORMS
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SOCIAL MEDIA
GEN. T PLATFORMS
WECHAT (SHANGLIU TATLER
413,270 FOLLOWERS)
FACEBOOKLINKEDIN WEIBOINSTAGRAM LINE
Daily updates on the world of entrepreneurship via our social media platforms
YOUTUBE
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GEN. T PLATFORMS
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LIST UNVEILING EVENTS JUNE 2020The annual local celebration across Asia to unveil the year’s list and unveiling of the local the CSR initiative. A sit-down dinner for current years’ honourees is followed by an after-party with previous years’ honourees. The event takes place in 8 cities and countries across Asia.
GENERATION T ASIA SUMMIT HONG KONG, Q2 2020A gathering of 200 of Asia’s young, future leaders to be inspired on how to face the challenges of the future; catalyse collaboration within the community; leverage on the strengths, talents and ideas in the region; all framed in a celebration that is stylish, purposeful and cutting edge. The event is for Gen.T honourees but is open to qualified applicants who can contribute and add value to the community.
FLAGSHIP EVENTS
EVENTS
GEN. T PLATFORMS
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SATELLITE EVENTS
CONCEPTUAL MARKETING EVENTSWe team up with clients to organize concept-driven and tailor made events and campaigns that reach out to our VIPs in unique & memorable ways
EX.- Generation T Enter THe World Of: sponsored by HSBC and Allianz (Philippines)- Generation T Salon Series: sponsored by Lancome (Taiwan)- Tatler Table: Generation T x Essec Business School (Singapore)- Generation T Speaker Series: sponsored by The Proscenium at Rockwell (Philippines)- Cartier x Generation T: A Bold And Fearless Collaboration (Singapore) - Tiffany & Co. x Generation T Panel Discussion (Singapore)
CROSS-MARKETING EVENT PARTNERSHIPSWe join forces with strategic partners to create to bring unique engagement opportunities to our audience
EX.- RISE Conference 2019 - WSJ Tech Live 2019- Techsauce Global Summit 2019- The Breakthrough Prize Foundation 2018- The Yidan Prize 2018- Design Shanghai 2018
EVENTS
GEN. T PLATFORMS
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ADVERTISING
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GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - Fixed position: 20% loading - Page facing editorial: 15% loading.
NON-STANDARD ADVERTISING Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
BOOKING DEADLINE Six weeks preceding the month of publication.
CLOSING DEADLINE For non-prime position, closing date for all material is the first day of the month preceding the month of publication.
CANCELLATION No cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])
TYPES
STANDARD ADVERTISINGFull Page (ROP) + Online AdvertorialDouble Page Spread + Online Advertorial
SPECIAL INSERTIONOutside Back + Online AdvertorialInside Back + Online AdvertorialIFC Spread + Online Advertorial1st DPS + Online Advertorial1st Ad facing TOC + Online AdvertorialAdvertorial + Online Advertorial
RATES (US$)
20,00030,000
25,00023,00045,00044,00023,000 25,000
MAGAZINE SIZE MEASUREMENT IN MM (W X H)
SIZEFull PageDouble Page Spread
TRIM205 x 280410 x 280
BLEED*211 x 286416 x 286
TYPE AREA185 x 260390 x 260
*BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE
*Advertorial features that tell your brand narratives through our lens and voice.
ADVERTISING
PRINT RATE CARD
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ADVERTISING
EMAIL MARKETING
TYPES
NEWSLETTER BUNDLE - REGIONAL- Brand logo and banner on top of newsletter- Brought to you by: client logo- Curated content based on client theme- 1 write-up advertorial on Generationt.asia- Reach: all- Display advertising - Half Page Ad, 50% SOV for 1 month/3 month
NEWSLETTER BUNDLE - SEA - Brand logo and banner on top of newsletter- Curated content based on client theme- 1 writeup advertorial published on Generationt.asia- Reach: Singapore, Malaysia, Indonesia, Philippines, Thailand- Display advertising - Half Page Ad, 50% SOV for 1 month Database size: 36,035
NEWSLETTER BUNDLE - GREATER CHINA- Brand logo and banner on top of newsletter- Curated content based on client theme- 1 writeup advertorial published on Generationt.asia- Reach: Hong Kong, China, Taiwan- Display advertising - Half Page Ad, 50% SOV for 1 month- Simplified Chinese version published on Gen.T WeChat Account
Database size: 13,875
RATES (US$)
20,000
15,000
11,000
Brought to you by: SPONSOR LOGOS
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SAPITATI AUT HICI DOLUPTAS
THEME
Brought to you by: SPONSOR LOGOS
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THEME
SPONSOR LOGOS
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ADVERTISING
ADVERTORIAL
TYPES
WRITE-UP ADVERTORIAL BUNDLE - Pushed on all social media- Pushed on weekly newsletter, The Digest- Published on website, Generationt.asia- Display advertising - Half Page Ad, 50% SOV for 1 month- Reach: all
VIDEO ADVERTORIAL BUNDLE - Pushed on all social media- Pushed on weekly newsletter, The Digest- Published on website, Generationt.asia- Display advertising - Half Page Ad, 50% SOV for 1 month- Reach: all
RATES (US$)
6,000
14,000
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ADVERTISING
BESPOKE EVENTS
BESPOKE EVENTS + REGIONAL MEDIA BUNDLE Minimum media spend with Gen.T within 12 months (local spend inclusive)US$50,000
- Local events, inviting Gen.T honourees- Pre- and post- event promotion on Generationt.asia- Banner advertising on The Deep Dive newsletter to regional database - Display advertising: Premium Billboard - 50% SOV for 3 months- 3-part video advertorial series on Generationt.asia- 1 x Instagram post- 1 x WeChat post
BESPOKE EVENTS + LOCAL MEDIA BUNDLEMinimum media spend with Gen.T required (see chart)
- Local event, inviting Gen.T honourees- Pre- and post- event promotion on Generationt.asia- 1 write-up advertorial on Generationt.asia- Banner advertising on The Deep Dive newsletter to local database only
Hong KongSingaporeMalaysiaChinaTaiwanThailandIndonesiaPhilippines
RATES (US$)
20,00015,00010,00030,00015,00010,00010,0005,000
Minimum media spend with Gen.T within 12 months
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For advertising enquiries, please contact:
Edipresse Media Asia Limited Room 2806, Global Trade Square, 21 Wong Chuk Hang Road,
Wong Chuk Hang, Hong Kong T: +852 2547 7117 F: +852 2858 2671
E: [email protected] www.edipressemedia.com
CONTACT US
TAMARA LAMUNIÈREHead of Generation T Asia
T: + 852 2859 4455 E: [email protected]
CHRISTOPH ROWEN Regional Sales Director
T: + 852 2859 4475 E: [email protected]