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Media Kit 2018catholicschoolsguide.com.au
Adelaide • Melbourne • Sydney • Brisbane
“Acknowledged as the leading Guide to Catholic Secondary Education”
Win a Family Holiday in the WhitsundaysAre you enrolled or applied to start at a Catholic Secondary College in Adelaide?
If yes, then you can enter!
One lucky student has the chance to win for their family a holiday in the sun. Enter at catholicschoolsguide.com.au/competitions
Mercedes
MERCY
St AloysiusSaint IGNATIUS'
CATHOLIC SCHOOLS GUIDE 2017SECONDARY SCHOOLS EDITION - ADELAIDE
St Columba
Rostrevor
Blackfriars Gleeson
St Francis De sales St Paul’s
CBC
ST PATRICK'S
CATHOLIC SCHOOLS GUIDE 2017SECONDARY SCHOOLS EDITION - VICTORIA
ST PATRICK'S
BALLARAT
LORETO
BALLARAT
DAMASCUS
BALLARAT
XAVIERwhitefriarsthomas carrstar of the seast monica’sSt Joseph’s
Sacré CoeurpenolapARADE
PaDUA
PCW
OLSH BentleighOUR LADY OF Sion
Sacred Heart Girls’
St Aloysius
SimondssienaSanta MariaSalesian SUNBURY
St james St john’s
Salesian chadstone
St BEDE’s
Mount St Joseph OUR LADY OF MERCYMount Lilydale NazarethMater Christi
Marymede
Mazenod
Marcellin
Mercy
KilbredaJohn Paul KillesterGenazzano Loreto Toorak MacKillopLoyolaEmmaUS
De La SalleAcademy Caroline ChisholmAVILA CLC ElthamAve Maria CRC ST ALBANS CBC ST KILDAAssumptionAquinas
Win a Family Holiday in the WhitsundaysAre you enrolled or applied to start at a Catholic Secondary College in Victoria?
If yes, then you can enter!
One lucky student has the chance to win for their family a holiday in the sun. Enter at catholicschoolsguide.com.au/competitions
Win a Family Holiday in the WhitsundaysAre you enrolled or applied to start at a Catholic Secondary College in Brisbane?
If yes, then you can enter!
One lucky student has the chance to win for their family a holiday in the sun. Enter at catholicschoolsguide.com.au/competitions
CATHOLIC SCHOOLS GUIDE 2017SECONDARY SCHOOLS EDITION - BRISBANE
Loreto Our Lady's
Padua
Mary MacKillopMARIST ASHGROVE Mt Maria - PetrieLourdes Hill
St James
St John Fisher
Southern Cross St Edmund's St BENEDICT's San Sisto
St Patrick'sSt MARY's
St Thomas MoreSt RITA's Stuartholme VILLANOVA
St Joseph's Nudgee St Laurence'sSt Joseph's Gregory Terrace
St PETER CLAVER
All Hallows' Clairvaux MacKillop IonaCARMELAmbrose Treacy CHISHOLM
CONCERN • LOVE • JUSTICE
Win a Family Holiday in the WhitsundaysAre you enrolled or applied to start at a Catholic Secondary College in Sydney?
If yes, then you can enter!
One lucky student has the chance to win for their family a holiday in the sun. Enter at catholicschoolsguide.com.au/competitions
CATHOLIC SCHOOLS GUIDE 2017SECONDARY SCHOOLS EDITION - SYDNEY
BRIGIDINE
MaroNITE
OLMC Burraneer
Bethlehem
OLMC Parramatta
Loreto Normanhurst
St MAROUN's
Kincoppal - Rose Bay
Nagle
Gilroy
St John Paul II
Mount St BenedictMcCarthy
Catherine McAuley
St Agnes
MONTE SANT' ANGELO
St Andrews
De La Salle Caringbah
St PAUL's MANLYSt PATRICK's MARIST Waverley
St DOMINIC's PENRITH
Stella Maris
Distribution StrategyActual Distribution By DestinationThe print magazine which comprises 155,000 units across 4 Editions in VIC, SA, NSW, QLD is delivered annually to 3,000 destinations. These occur in Week 2 of February each year and are all delivered via courier.
Prior to the delivery, the chosen destination will have received a personalised letter the preceding week with a copy of the Guide. Our KPI is less than 1% are refused or returned. These targets are met or exceeded.
The 2017 Guide was delivered to the following destinations:
Catholic Primary SchoolsThe bulk of the distribution is sent to Catholic primary schools. Schools receive enough copies to give every family from Grade 2 – 6 a complimentary copy. In practical terms enough copies are sent for the whole school and usually extras for staff. This strategy ensures the families at all Catholic primary schools are aware of the Catholic secondary option.
Catholics Who Are Not at Catholic Primary SchoolsCritical to many schools is reaching families who are not at Catholic primary schools. Catholic Schools Guide applies a multi-pronged strategy that has been refined over many years. CSG ships the magazine in small sets of 20+ copies to each of the following:
Spread Across The DioceseChurches: All churches requested to place these in narthex / foyer, these are picked up by older people especially grandparents wishing to have a say in where their grandchildren attend school especially when many are contributing to fees.Libraries: All libraries receive these for point of sale display and free collection.
Hot Zones Around Advertising SchoolsEarly Learning Centres: All advertising schools nominate 4 Early Learning Centres of interest.Government Primary Schools: All advertising schools nominate 4 Government Primary Schools of interest.Medical Clinics: All advertising schools nominate 1 Medical / Dental Clinic of interest.
700
600
500
400
300
200
100
0
Cath Prim Clinic Advertisers OtherLibraryGov’t PrimELCParish
266
183
101
47
597
154
6191
317
623
166
76
103
48
393
62
133
69
29
293
82
3650
13
181
53
232911
116
7 6 0 5 18
250
169140
71
630
VIC NSW QLD SA TOTAL
Print – MagazineCatholic Schools Guide is printed in Australia by Ellikon to the highest quality standards - ISO 9001:2008 - and highest environmental management standard - ISO 14001:2004. The glossy publication is designed to deliver a 12-month life-span, with a coffee-table look and feel.
Features include: Each College receives one full page advertisement Complimentary graphic design Complimentary open day listing Distributed via courier in February each year 155,000+ units across 4 editions Reaches 3,000 destinations Free to end user 100% target reach Every destination mailed a personal copy prior to courier delivery All deliveries tracked to ensure delivery confirmation Complimentary display showboard Discounted rate for specialist consultancy services
Distribution profile: 65% Catholic Primary Schools 10% Early Learning & Childcare Centres 10% Catholic Churches 10% State Government Schools 3% Municipal Libraries 2% Other:
Medical Centres Religious Bookshops Real Estate Agents Stakeholders
Online - DigitalAll information contained in the printed Guide and much more is available at www.catholicschoolsguide.com.au. Our site provides an optimal user experience across a wide range of devices, including desktop, tablet and smartphone.
Visitors can take a closer look at their school of interest; browse articles on Catholic education by key feature writers; support Caritas Australia and Catholic Earthcare; click through to our Corporate section; find a job via the free Job’s Board; view upcoming events; and download copies of the current and previous editions of the Guide.
Features include: Each College receives one full page advertisement 12 month feature Complimentary graphic design Complimentary open day listing Extended photo gallery & videos Free Jobs Board & What’s On Listing Additional scholarship information
Performance Data: 12,000 unique visits per month 47% via a mobile or tablet Ave. on a school page 2-3 mins Most schools over 1,000 page views
Visitor Acquisition Channel: 85% Organic Search 9% Direct 5% Referral 1% Social
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Contact UsGreg Campitelli - Publisher 0408 600 [email protected]
catholicschoolsguide.com.au
Advertising & PromotionSearch Engine OptimisationCatholic Schools Guide uses Search Engine Marketing Melbourne to design, build and host its website.
Facebook Campaign Greatly expanded campaigns will be run in each market segment – Melbourne, Sydney, Brisbane & Adelaide. The initial mix will be promoting release of the new Guide and the accompanying competition.
RadioA four-week radio campaign will be run with 89.9 Light FM Melbourne, 103.2 Hope FM Sydney, 96.5 Family FM Brisbane and 1079 Life FM Adelaide announcing Catholic Schools Guide out now.
PrintA print campaign will be run with Melbourne’s Child, Sydney’s Child, Brisbane’s Child and Adelaide’s Child. Additional advertising with Australian Catholics Magazine.
CompetitionBuilding on the success of the fantastic Whitsunday Family holiday competition in 2017, CSG will again run another competition encouraging primary school children to win a family holiday worth $5,000.
CSG Digital Platform & Social Media
Social Media Links Advertising schools social media channels linked on school’s home page on CSG site.
Video HostingAdvertising schools provide video for posting on school’s home page on CSG site.
Advanced Search FeaturesThe advanced search tool allows users to search by multiple criteria.
School HolidaysA handy quick reference for next three-year cycle of School Term Dates.
News FeedResearch and news of educational interest is published under Latest News. Also linked on CSG Facebook.
ResultsA new featured tab to be added to allow Year 12 data tabulated in searchable table for users to interrogate performance data for all schools.
Blog PostAdvertising schools invited to blog on theme for the year.
Jobs Bulletin BoardAll advertising schools can list jobs at no cost.
CSG Facebook PageA new CSG Facebook page was launched in mid-2016. It already has 1,200+ likes. It provides news snippets and fun facts on education, handy tips, articles and research.
Win a Holiday to the Whitsundays
catholicschoolsguide.com.au
Kristy Nimmo - Production Coordinator 0402 833 [email protected]
Administration 03 9504 [email protected]