media kit 2017 - castanetdemographic profile castanet.net media kit 2017 castanet.net media - 2017 *...
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MEDIA KIT 2017YOUR HOMEPAGE.MEASURABLE RESULTS.
*Oct 9, 2016 - Nov 5, 2016
REACH AND FREQUENCY CASTANET.NET MEDIA KIT 2017
CASTANET.NET MEDIA - 2017
* Source Google Analytics, October 2016
Castanet Average Weekly Statistics
Weekly Unique VistorsKELOWNA EDITION
Weekly Page ViewsKELOWNA EDITION
• CastanetOverall Readers
396,349Unique Visitors
8,215,617Page Views
26,626Users
1,781,136Screen views
1 Kelowna 181,341 2 Vancouver 46,888 462,358 3 Calgary 16,092 156,357
5,248,026
4 7,392 136,555 5 Kamloops 6,253 119,810 6 Penticton 5,925 75,260 7 Toronto 5,564 8 Edmonton 4,891 9 Surrey 4,614 10 Burnaby 2,245
1 Kelowna
2 Vancouver
3 Vernon
4 Penticton
5 Calgary
6 Kamloops
7 Toronto 46,428 8 Edmonton 43,732 9 Surrey 36,402 10 Burnaby 23,698
5.66Pages per Visit
Castanet Weekly App Statistics
Castanet Social Statistics
*
22,991Likes
30,137Followers
7,400Subscribers
Vernon
COMPETITIVE ANALYSIS CASTANET.NET MEDIA KIT 2017
CASTANET.NET MEDIA - 2017
* Source SimilarWeb, BC General News March 2016
VancouverSun.com
Castanet.net
TheProvince.com
Bc.Ctvnews.ca
1,146,229
847,593495,978
322,839
AVG. WEEKLY VISITS
6:165.72 50.6 48.6 46.336.52:452.62 2.62
1.96 2:19 2:06
PAGES PER VISIT BOUNCE RATE - %AVG. VISIT DURATION - MINS.
AVG. WEEKLY VISITS
2.00 1.44
6:165.721:45 1:44
75.02 75.09
36.5
PAGES PER VISIT BOUNCE RATE - %AVG. VISIT DURATION - MINS.
Castanet.netInfotel.ca
KelownaNow.com
847,59392,092
66,036
Castanet.netCapital News
Average Listeners Radio StationDaily Courier
AVG. WEEKLY REACH 399,89253,000
26,80011,000
Local Traditional Media Competitive Analysis
General News BC *
Local Online Competitive Analysis*
DEMOGRAPHIC PROFILE CASTANET.NET MEDIA KIT 2017
CASTANET.NET MEDIA - 2017* Source comScore, April 2014
*
Age
18-34 28%
35-54 35%55-64 12%65+ 10%
53%Castanet readers
between ages25-54 yrs
Household size
1 12%
2 35%
3+ 53%
22%Castanet readershave 4 or more
in HH
Household Income
< $60,000 35%> $60,000 66%> $75,000 38%> $100,000 26%
38%Castanet readersearn over $75 k
per HH
Gender
Female 47%
Male 53% 47%Castanet readers
areFemale
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Leaderboard728x90File Format: .jpg, .gif, Max file size: 150k
Medium Rectangle300x250File Format: .jpg, .gifMax file size: 275k
Classifieds Photowrap900x600File Format: .jpgMax file size: 125kNo Animation
Half Page300x600File Format: .jpgMax file size: 100kNo Animation
Mobile588x80File Format: .jpgMax file size: 80kNo Animation
Small Rectangle300x100File Format: .jpg, .gifMax file size: 175k
Billboard970x250File Format: .jpgMax file size: 100kNo Animation
Clients can choose to have a DisplayPage created to link from their ads.This page is similar to a one pagewebsite that can feature links to othersites, email or online form.
Castanet ad size templates in .psd format are available on request from your marketing consultant. 1pt. stroke - 7px radius
At Castanet, we strive to achieve the highestethical standards in all that we do. We featureIAB approved ad sizes that are featured invarious areas of Castanet.
Embedded Banner640x90File Format: .jpg, .gifMax file size: 150k
Our marketing consultants andcreative department ascribe to theCanadian Code of Advertising Standards.
ADVERTISING AD SPECS CASTANET.NET MEDIA KIT 2017
All ad size dimensions in pixels
i Over 500 advertisers are on Castanet each year.CASTANET.NET MEDIA - 2017
Claire [email protected]: 250-860-5050 ext.114
Michelle [email protected]: 250-860-5050 ext.113Cell: 250-317-3427
Miriam [email protected]: 250-860-5050 ext.110Cell: 250-870-0802
Kate [email protected]: 250-860-5050 ext.112Cell: 250-826-3240
Allison [email protected]: 250-860-5050 ext.107Cell: 250-718-0064
Whitney [email protected]: 250-860-5050 ext.105Cell: 250-317-8255
Elizabeth [email protected]: 250-860-5050 ext.104Cell: 250-863-6506
Chris Kearney - Castanet [email protected]: 250-860-5050 ext.106Cell: 250-212-7839
Kelowna Address:202 - 346 Lawrence Avenue
Kelowna, BC • Canada • V1Y 6L4Tel: 250-860-5050 • Fax: 250-860-0505
Toll Free: 1-888-499-NEWS (6397)
Copyright - Castanet Media, 2017
CONTACT US CASTANET.NET MEDIA KIT 2017
CASTANET.NET MEDIA - 2017
Castanet Media Sales team