M E D I A K I T 2 0 1 7

T H I N K I N G F A S H I O N

POWER

OF

BAZAAR

Created for the thoughtful, creative woman, Harper’s BAZAAR is more than a fashion magazine. In addition to providing core content of inspirational and practical fashion, BAZAAR offers its readers the very best edit of

culture, travel and beauty, as well as an intelligent point of view. It informs, stimulates, entertains and surprises.

As the arbiter of elegance and good taste, Harper’s BAZAAR Romania aims to be the STYLE RESOURCE

for women who are the first to buy the best.

BRAND

VALUES

Inspiring, Intelligent,

Unique

BAZAAR

TURNS MONTHLY

MORE

10 issues mean

more fashion, beauty,

personal style, art, interior

design,travel.

NEW

Introducing some exciting

novelties � new layout

and new special sections: Harper

Accessories Brides.

COMPLETE A full repository

of fashion, pleasure and instruction:

JuniorBeauty Hot 100

BijouxBazaar at Work

EscapeGift Guide.

MISSION

WHERE DESIRE IS BORN

Fashion - with its systematic, fastidious and probably unessential side-slips, with its radical forms and proportions, with the madness inherent in the

creation of a new character for every look, but also with the euphoria that one feels once the anxities are solved - is the axis of this remarkable magazine. We

try to turn every issue into a memorable party with a setup enveloped in an aura of mystery and radiance and with an impressive guest list, and also into a

credible arbiter of flawless refinement and luxury.In 2017, Harper’s BAZAAR celebrates 10 years in Romania. 10 years

of fascinating stories, bright moments, pioneer spirit, limitless courage in tackling taboos, impactful images, grand personalities and supreme elegance. With every issue we made an attempt to reinvent ourselves in

order to reassert the defining role of this legendary magazine as a complete “repository of fashion, pleasure and instruction”. Harper’s BAZAAR is a

magazine that made history and that still has the required enthusiasm and resources to continue to make history in Romania. That’s why in 2017, at our

10th anniversary, we invite you to join us in celebrating fashion and all the exceptional things that spark desire

with 10 fabulous issues.

Andrei Iovu, EDITOR-IN-CHIEF

EDITORIAL PROFILES

Ioana Chira, MANAGING EDITOR

Ioana joined BAZAAR in 2011 as Managing Editor

after previously contributing to the magazine and

working as arts & culture journalist for almost a

decade. First as a reporter, than as a feature writer,

she has written widely on visual and performing arts, books and cultural trends.

She very much enjoys interviewing people and deciphering the creative

universe of designers, artists and writers. Ioana strongly believes that fashion is a

fundamental part of culture and identity - and there’s no better place to explore this

than at BAZAAR.

Lil Bulgac, FASHION EDITOR

Lil has been working at the magazine since 2008. She started her career in modelling and has gained a vast experience first in

front of the camera before making her mark as a stylist. Lil travels both locally and

internationally to shoot covers, fashion editorials

and style profiles. Always on the lookout for the hottest-newest-latest in fashion, she has helped develop cover and editorial options that focus on chic, modern and

fail-safe style. With a strong aesthetic, bringing together the best looks the market

has to offer, she is also responsible for the trend &

news pages.

Ioana Vasile, BEAUTY EDITOR

Ioana joined Harper's BAZAAR in 2010. She

previously worked as a beauty editor for Marie Claire and collaborated with other local fashion magazines. Ioana has a

keen eye on beauty trends. She had created her articles

with the help of some of the most respected local and international beauty specialists – renowned

perfumers, skincare gurus and makeup artists – and she produced inspiring beauty shoots for the

magazine.

Anda Brîndușă, SENIOR EDITOR

With 13 years experience working for glossy titles, Anda still believes in the forming role of premium

print magazines. She arrived at Harper’s BAZAAR in 2007, starting with its second issue

and helping establish this new luxury title in Romania, afterwards she left in 2011 to edit and run The ONE

magazine and came back to BAZAAR in 2014. She likes to follow and capture the trends

of the beauty industry and also to discover and profile

creative people – in business, film or fashion. She is

responsible with writing and editing a large array of pages,

from beauty to lifestyle to interviews.

Is MATURE and SOPHISTICATED

Is very interested in high end FASHION and BEAUTY

Has TIMELESS FASHION STYLE instead

of following every fashion trend

Is a WORKING LADY, interested in professional life and network events

Is INTELLIGENT and WELL-READ

THE

HARPER’S BAZAAR

READER

Women | 25 –45 years old High incomes | Good job position

High education | High social status

ADVERTISE IN BAZAAR

Ten Reasons to

BAZAAR gives sophisticated insight into style and culture for the modern woman.

BAZAAR gives sophisticated insight into style and culture for the modern woman.

BAZAAR gives readers the authority on fashion & beauty.BAZAAR uses the best journalists and photographers in the world.

BAZAAR continually reinventes itself, always striving to delight, inform and inspire its readers.

BAZAAR is an unrivaled source of ownable style.

BAZAAR provides an assured point of view, with shopping pages for the upscale consumer.

BAZAAR encourages a conversation with its intelligent and inquiring readers.

BAZAAR's heritage dates back to 1868.

We are fashion.

EDITORIAL

C A L E N D A R 2 0 1 7

January – February New Year, New You Issue + BAZAAR at Work Special Section

March Spring Fashion Issue + HARPER Special Section

April Fabulous at Every Age + BRIDES Special Section May Beauty Issue + BEAUTY HOT 100 Special Section

June Personal Style Issue + JUNIOR Special Section

July – August Daring Issue + ESCAPE Special Section

September Fall Fashion Issue + ACCESSORIES Special Section

October Chic at Every Price Issue + BEAUTY HOT 100 Special Section

November A Fashionable Life Issue + BIJOUX Special Section

December The Luxury Issue + GIFT GUIDE Special Section

BOOKING & DEADLINES

C A L E N D A R 2 0 1 7

ISSUE

March

April

May

June

July-August

September

October

November

December

January-February

27.01.2017

03.03.2017

31.03.2017

28.04.2017

02.06.2017

04.08.2017

01.09.2017

29.09.2017

03.11.2017

24.11.2017

03.02.2017

10.03.2017

07.04.2017

05.05.2017

09.06.2017

11.08.2017

08.09.2017

06.10.2017

10.11.2017

01.12.2017

23.02.2017

28.03.2017

25.04.2017

26.05.2017

27.06.2017

29.08.2017

26.09.2017

26.10.2017

28.11.2017

21.12.2017

Order deadline AD deadline First selling day

PAGE FORMAT VALUE1/1 page 230 x 297 mm 5,600 EuroCover 4 230 x 297 mm 8,200 EuroCover 3 230 x 297 mm 6,800 Euro2/1 page (spread) 460 x 297 mm 11,200 EuroOpening spread 460 x 297 mm 13,500 Euro

SPECIAL POSITIONING VALUERight hand page +10%Special positioning +15%Advertorial +20%

VALUEAdvertorial 200 EuroFacebook post 150 EuroRatecard/format (Eur)/CPM 27 Euro

Page sizes are in trim. Please add 5 mm bleed to all sides.Materials delivered in .PDF,.TIFF or EPS, 300 dpi, CMYK format, trim marks included.

Frequency: every two monthsCover price: 14.99 lei Volume: 160 + 4 pagesPaper: cover R4 gloss 250 gsm / interior: Uno Bright 75 gsm

PRINT

ONLINE

RATECARD 2017

& TECHNICAL

SPECIFICATIONS

PRINTRomanian

edition

WEB

Social media471.237 FANSPartnerships with

FASHION & ART EVENTS

EVENTS HB anniversary event

HARPER’S

BAZAAR is a 360-degree brand. Through the

multimedia combination of print, website, apps and social media we can communicate

with the target audience. It is possible to participate through all channels over

standard positions or by tailored campaigns based on company

communication objectives.

360O

HARPER’S BAZAAR 360

CONTACTS

FLORENTINA PĂUNA-LAUDAGroup Advertising Director

+40 727 089 275 > florentina.pauna@burda.ro

ALINA SPRÎNCEANĂAdvertising Sales Manager

+40 732 667 356 > alina.sprinceana@burda.ro

Bd. Decebal nr.25-29, Olympia Tower, sector 3, cod po[tal 030964, BucureștiTel.: +40 372 10 60 00Fax: +40 372 10 60 55