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M E D I A K I T 2018
M E D I A K I T 2018
POSIT IVE CHANGE . ONE S IMPLE STEP AT A T IME .
M E D I A K I T 2018
●Nature & Health
Established in 1979, Nature & Health is Australia’s original natural health magazine, and has defined the segment ever since.
We’re the authoritative voice on living a natural, sustainable and soulful life, priding ourselves on our ability to deliver inspiring, quality and trustworthy expert information that empowers readers to be the best version of themselves, covering natural health, wellbeing, wellness, diet and nutrition, mind-body-spirit wellness, fitness, advances in complementary medicine, alternative therapies, sexual health, herbs, supplements, natural beauty, and topical green living issues.
M E D I A K I T 2018
Our audience are among the most proactive, discerning, informed, responsive, and conscientious in the market.
They are ‘conscious consumers’ – astute, active, and aware people who are prepared to invest in living a healthy lifestyle, and who are frequent purchasers of health-related good and services.
They make their purchasing decisions based on their commitment to achieving a naturally healthy and environmentally sustainable lifestyle.
●Our audience, your customer
60% have purchased
a product based on
editorial content
70% use body
products daily
94% of readers are female
68% read the mag primarily for
nutritional info and recipes
83% use facial
products daily
63% of readers are
aged 40+
69% use nutritional supplements
daily for health
71% shop online
regularly
exclusive readership 82% don’t read Australian Natural Health, 81% don’t read Prevention,
68% don’t read Good Health, 61% don’t read WellbeingSOURCE: PRIMARY READER RESEARCH MARCH 2015
M E D I A K I T 2018
●Nature & Health platforms
●1 M AG A Z I N EPublished bi-monthly, Nature & Health provides authoritative and inspiring news, information, and advice on natural health, wellbeing, diet and nutrition, natural beauty, mind-body-spirit wellness, complementary medicine and alternative therapies.
D i s t r i b u t i o n :24,000 (PUBLISHER’S STATEMENT JUL 2017)
Re a d e r s h i p : 91,000 (PUBLISHER’S STATEMENT JUL 2017)
●2 W E B S I T Enatureandhealth.com.au is targeted at natural health and lifestyle enthusiasts who want the latest news and information on natural health and wellbeing treatment options, research, products, and therapies.
M o n t h l y U n i q u e U s e r s : 10,689 (GOOGLE ANALYTICS OCT 2017)
●3 E N E W SSent out weekly to natural health enthusiasts, health education schools, and suppliers.
S u b s c r i b e r s : 5,499 (GOOGLE ANALYTICS OCT 2017)
●4 S O C I A LA highly engaged and interactive community.
Fa c e b o o k : 11,315 I n s t a g ra m : 2,525Tw i t t e r : 579 (AS AT OCT 2017)
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M E D I A K I T 2018
●Events and programs
Celebrating brands that are natural, eco-friendly and effective. Deserving brands are judged by a panel of experts. Now in its 11th year!
NATURAL babyAWARDS2018AWARDS 2018
The best natural baby products available to the Australian market. Winners selected by a panel of experts, and published in Nature & Health magazine and online. Now in its inaugural year!
Rewarding and recognising Practitioners, Clinics and Students who have made a significant contribution to the Australian wellness community, natural medicine profession, and healthcare industry. Now in its 4th year!
M E D I A K I T 2018
In conjunction with the Yaffa Custom Content department, Nature & Health can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including:
• Advertising (off- and online)
• Event partnership
• Direct marketing
• Native advertising
• Social
• Inserts and covers
• Video
• Custom events
• White papers and educational tools
• Profiles (organisations and people)
• Reviews
• Opinion pieces
C O N TAC T YO U R S A L E S M A N AG E R FO R C U S TO M I S E D PAC K AG E S
●Marketing solutions
BILLBOARD
MREC
SREC
EXT. LEADERBOARD
LEADERBOARD
RA
ILS
RA
ILS
BANNER
MEDIUM BANNER
MREC
½ PAGEHORIZONTAL ¹⁄³ PAGE
HORIZONTAL
½ P
AG
E V
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TIC
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¹⁄³ P
AG
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TIC
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¹⁄4 P
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TIC
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¹⁄4 PAGESQUARE
¹⁄4 PAGEHORIZONTAL
Rate card and material specifications
Content MarketingCustom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaff a creates the content.
2018
UPDATED: 7 FEB 18
Website RatesSection Size Monthly
Exclusive positioning
Rails (x2)* $1500
Billboard* $1350
Extended Leaderboard $1100
Leaderboard $948
MREC $756
SREC $315
Run of site
Background Skin* $1800
Pop-up POA
Video POA
Leaderboard $790
MREC $550
SREC $260
* DOES NOT DISPLAY ON MOBILE SITERATES EXCLUDE 10% GST – PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS
Material SpecificationsSize Width Height
Background Skin 1920 1200
Rails (x2) 160 750
Pop-up (desktop) 590 490
Pop-up (mobile) 300 250
Billboard 960 250
Extended Leaderboard 960 90
Leaderboard 728 90
MREC 300 250
SREC 300 100
Video 16:9 aspect ratio
ALL SPECS ARE IN PIXELS
Magazine RatesSize Casual 3× 6× 12x
DPS $8300 $7470 $6200 $5350
Full page $4620 $4160 $3490 $2980
²⁄³ page $3490 $3300 $2600 $2210
½ page $2790 $2500 $2070 $1780
¹⁄³ page $2070 $1890 $1570 $1340
¼ page $1660 $1500 $1260 $1060
RATES EXCLUDE 10% GSTPREFERRED POSITION LOADING: OBC +30%, IFC +20%
Material SpecificationsSize Width Height
DPS (trimmed) 420 275
FP (trimmed) 210 275
½ page vertical 90 245
½ page horizontal 180 120
¹⁄³ page vertical 56 252
¹⁄³ page horizontal 180 80
¼ page horizontal 180 60
¼ page square 90 120
ALL SPECS ARE IN MMPLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS
DeadlinesIssue Booking Material Publication
Feb/Mar 7 Dec 14 Dec 29 Jan
Apr/May 14 Feb 21 Feb 26 Mar
Jun/Jul 12 Apr 19 Apr 21 May
Aug/Sep 14 Jun 21 Jun 23 Jul
Oct/Nov 13 Aug 20 Aug 21 Sep
Dec/Jan 15 Oct 22 Oct 23 Nov
eNewsletter RatesSize Monthly
eDM $2200 (per broadcast)
Banner $700
Medium Banner $600
MREC $552
RATES EXCLUDE 10% GST – PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS
Material SpecificationsSize Width Height
eDM 600 900
Banner 600 90
Medium Banner 468 60
MREC 300 250
ALL SPECS ARE IN PIXELS
DeadlinesWebsite and eNewsletter online material deadline is five days prior to publishing. eDM broadcast material deadline is 10 days prior to publishing.
Lynda PrinceNational Sales ManagerP: 02 9213 8244E: lyndaprince@yaff a.com.au
Published by Yaffa Media Pty Ltd
17-21 Bellevue Street, Surry Hills NSW 2010
P: 02 9281 2333 F: 02 9281 2750
w w w.ya f fa . c o m . a u
M E D I A K I T 2018
ContactLynda Prince
National Advertising Manager
T: 02 9213 8244
Pamela Allardice
Editor
T: 02 9967 2059
Helen Davies
Publisher
T: 02 9213 8295