Media in SportBy Nick Thompson, Jonny Roberts and Matt White

Performer

Advantages: Can make an Athlete perform at their highest level if they are in the spotlight.

Disadvantages: The media can be more focused on the player and there personality than the actual event, which is bad for the occasion.

Coach

Advantages: Gives amedium for the coach togive out statements regarding the club, also allows them to publicallyshow support for a player.Disadvantages: A coach is always being

watched and if there team is performing badly they can receive most of the media’s criticism, possibly for the

wrong reasons.

Officials

Advantages: An advantage of the media for an official is recognition for consistent good performances and this could push them onto bigger games. (Howard Webb)

Disadvantages: An official can gain a bad reputation if they are constantly marked by forms of media.

Spectators

Advantages: If the media portrays a sport in a good light it can boost the reputation of the sport an increase the amount of spectators going to watch.

Disadvantages: If a sport is well covered in the media it will decrease motivation to go and watch the event when they could watch it from their ‘armchair’.

World Games

Advantages: With the eyes of the world watching your country it is important to make a show of the event and can bring in large amounts of money, it can also make the even more appealing to the spectator.

Disadvantages: Times of event have to be changed so that maximum viewing figures can be reached, could be awkward for the participants.

Sport

Advantages: It can be good for revenue of the sport and make the format of the sport more exciting for spectators.

Disadvantages: Media can make one sport out to be more important than others, and it can give sports with little revenue any chance of making large TV profits.