Media in PakistanTV vs Film

State-run ChannelPrivate Satellite Channels News & Current Affairs Building TV audience Currently 90 plus channels Film productions are very few Quality of films are inferior

Birth of Media Education 9/11Media landscape changes it course People are well formed Professionals hired to train TV personnel 2001: Introduction of a film theory course in the curriculum 2004: Film as minor program 2006: Business Schools & Universities offer Media Sciences undergraduate Program/s 2010: First Film Institute established

8-10 Business Schools & Universities that offer Media Studies as undergraduate degree program 2 Art Institutes offer filmmaking as minor studies program and 4-year degree Film Institute offers 2-year specializations

Film Education Initiatives Kara International Film Festival (2001 – 2007) Cultural Exchange visits and program/s with AAFT Noida, India, Pune Film Institute and RK Film and Media Program Student Filmmaking Workshops in collaboration with British Council Screening at Goethe Institute Student Film Festivals (2006 – 2009) Affiliations and articulation with Film program at Columbia College Chicago International Advisory of filmmakers and Professors from USAREEL Talks academic discussions with filmmakers, Scholars & Professors Kodak workshops on Film equipment Fulbright Scholarships

Challenges in Academia Filmmaking not accepted as profession Peer Pressure Lack of qualified professionals & faculty Media Studies as a whole e.g. Journalism, Graphic design, advertising & marketing, economics etc Career counseling & Advisors Methdology Film library No specialization studies e.g. cinematography, editing, sound, producing etc. Less Hands-on

Downward Trend No Film Institute Kara International Film Festival ends Specializations are not offered Faculty e.g. graphic design or journalism major teaching film Faculty Training & Development Programs Students less motivated No Film graduates or qualified filmmakers Films produced lack storytelling and not technically sound

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