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Guided Tour

2016

2016 Weekend Overview

LEARNING EXPERIENCES Loews Atlanta Hotel

80+ classes • 3 Connoisseur Breakfasts 1 Kick-‐off Toast • 1 Sunday Brunch

TASTING EXPERIENCES Greensward Promenade, Piedmont Park 3 Tasting Tent Sessions • 7 Tasting Trails

Connoisseur Tasting Tent

ENTREPRENEURS PROGRAM Loews Atlanta Hotel

Food & Beverage Entrepreneurs Innovation • Brand-‐Building Scalability • Value Creation

DINNERS & EVENTS Midtown, Buckhead and Westside

PIGOUT: Road Trip Style • Powerful & Delicious Rathbun’s Watch List • Connoisseur Dinner Series

SOUTHERN TALENT Representation from Texas – DC 84 Advisory Council Members 4 “Adopted Southerners”

100+ Presenters & Trail Chefs

A T L F O O D A N D W I N E F E S T I V A L . C O M F: /AtlantaFoodandWineFestival T & IG: @ATLFoodandWine [email protected]

Meet Our Founders

The Atlanta Food & Wine Festival is the creation of dynamic Atlanta entrepreneurial duo of Elizabeth Feichter and Dominique Love.

The pair first joined forces more than 10 years ago to run Corporate Community Outsourcing, a philanthropic consulting firm created by Love after she left her post managing The Coca-‐Cola Company’s corporate giving. Love’s corporate philanthropy experience coupled with Feichter’s extensive nonprofit experience, including her role as the Director of Development for Hands on Atlanta, positioned their agency as a go-‐to resource for corporations and nonprofit organizations wanting to have a more strategic impact on the community. Their clientele has included notable corporations such as FOOD & WINE, The Coca-‐Cola Company, Delta Air Lines, The Home Depot, NASCAR, sanofi-‐aventis, Turner Broadcasting System and more. Their work developing a national cause-‐marketing campaign for FOOD & WINE magazine led the duo to the magazine’s famed FOOD & WINE Classic in Aspen. So impressed by the Classic’s programming and how the weekend drew smart, food-‐loving people, Feichter and Love decided to recreate the concept in Atlanta. Now celebrating their sixth year as a Festival, Love and Feichter continue to showcase and celebrate their beloved Southern region and its rich food and beverage traditions.


Our Company

A globally-‐recognized events company focused on the alcoholic beverage sector, The IWSC Group offers a broad portfolio of events around the world that help bring brands and people together in the best environments to create lasting relationships. The IWSC Group events range from those focused exclusively around alcoholic beverages such as the prestigious International Wine and Spirit Competition (IWSC) and the Spirits of Mexico, a celebration of all things agave, to those where alcoholic beverages remain a fundamental part of the offering in addition to food, music or art. In March 2015, The IWSC Group increased its presence in the Americas with the launch of The IWSC Group North America and the addition of the Atlanta Food & Wine Festival (AF&WF) to its existing American portfolio headed by entrepreneurs and AF&WF founders, Dominique Love and Elizabeth Feichter.

U P C O M I N G E V E N T S : W H I S K I E S O F T H E W O R L D

San Francisco • March 26, 2016 San Jose • March 24, 2016 Awards • September 2016

Austin • September 29, 2016 Houston • October 1, 2016 Atlanta • October 22, 2016


Eat. Drink. Indulge in all that is Southern. Follow award-‐winning chefs, beverage innovators and industry experts on

a culinary journey through the South.

LEARNING EXPERIENCES Deemed “PhD-‐level programming for the food and drink lover” by media and industry leaders, the Festival’s Learning Experiences are created by our esteemed Advisory Council to educate and entertain guests. Learning experiences range in size from 40 – 150 people and include cooking and cocktail demonstrations, technique laboratories, pairing sessions, tasting seminars and panel discussions.

TASTING EXPERIENCES NEW LOCATION! Designed to take guests on an epicurean journey through the South, the Festival’s Tasting Tents are not the typical festival tasting experience. The all-‐you-‐can-‐indulge layout allows guests the opportunity to eat, drink and explore the region’s top food and drink products and chef creations while also celebrating international influences that have shaped our region. The 2016 Tasting Tents will move to the Greensward area of Piedmont Park, a newer and secluded area in the park that includes flat green space and a gorgeous fountain.

DINNERS & EVENTS The Festival experience continues into the evening with curated chef dinners and signature parties at private homes, restaurants and unique venues around the city.

THE CONNOISSEUR EXPERIENCE Designed for the serious food and beverage lover, the Connoisseur program includes access to an exclusive Connoisseur Lounge created each year by an award-‐winning Atlanta designer, as well as Connoisseur-‐only tent in the Tasting Tents. Both spaces are designed for Connoisseurs to socialize, eat, drink and participate in private food and beverage classes.

CONNOISSEUR DINNER SERIES Launched in 2015, the Connoisseur Dinner Series offered exclusive dining experiences for the Festival’s Connoisseur pass holders. The series, which is curated by award-‐winning authors Matt Lee and Ted Lee, provide immersive and intimate food and drink experiences for guests. In 2016, the series will continue to be a part of the Connoisseur pass but individual dinners may also be purchased. All events include a minimum of three award-‐winning chefs, a Master Sommelier and a cocktail expert. Dinners run in size from 40 – 60 people.


2016 Tasting Experiences Continuing the tradition of the curated tasting experiences from years past, the 2016 Tasting Tents will include tasting trails and tents, Sommelier lounges, bars hosted by award-‐winning bartenders, a tailgating area, a farmer’s market and an interactive food and beverage pairing area. Tasting themes include Southern Staples, Road Trips, Southern Around the World, and much more. The all-‐you-‐can-‐indulge layout allows guests the opportunity to eat, drink and explore the region’s top food and drink products and chef creations while also celebrating international influences that have shaped our region.

2016 TAST ING TENT LOCATION – GREENSWARD PROMENADE in P IEDMONT PARK


The Southern Way Atlanta Food & Wine Festival is designed to shine an international spotlight on the rich food

and beverage traditions of the South from TX – DC.

ATLANTA BY DESTINATION. SOUTHERN BY DESIGN.

June 2 - 5, 2016

OLD TRADITIONS Classic Southern flavors and dishes

NEW TRADITIONS Emerging techniques, flavors and ingredients IMPORTS & INSPIRATIONS (aka “Other Southern”) Food, wine and spirits from other Southern regions around the globe including Southern Europe, South Africa, South America, Southern Hemisphere (Australia and New Zealand) and South-‐of-‐the-‐Border (Mexico, Puerto Rico, Caribbean)

Thursday, June 2

Friday, June 3

Saturday, June 4

Sunday, June 5

Entrepreneurs Program Powerful & Delicious PIG OUT: Road Trip

Culinary Diplomacy

Breakfast Wine Lunch Series Kick-‐off “Toast”

Learning Experiences Tasting Experiences Dinners & Events

Connoisseur Dinner Series Sponsor Events

Learning Experiences Tasting Experiences Dinners & Events

Connoisseur Dinner Series Sponsor Events

Sunday Brunch

Tasting Experiences Sponsor Events


Welcome to Atlanta THE GATEWAY TO THE CULINARY SOUTH With 80% of the U.S. population within a two-‐hour direct flight, Atlanta is one of the most accessible destinations in the country. The city, which has also been called one of the top 50 places to visit in a lifetime by National Geographic Traveler, is home to some of the country’s top culinary talent. Atlanta boasts a rich food and drink history, making it an ideal location for the Festival and a place where food and beverage greats from across the region can unite. Through the Festival, Atlanta has become the gateway to the epicurean South. MIDTOWN, ATLANTA Every great city has a defining district, the heart that pumps life into the city. In Atlanta, this is Midtown – a vibrant, cosmopolitan community that is the epicenter of work, play, culture, art, shopping, dining – and home to the Atlanta Food & Wine Festival. LOEWS ATLANTA HOTEL The Loews Atlanta Hotel, Official Host Hotel, is the home base of the weekend’s activities with the Festival Learning Experiences, Connoisseur Lounge and Welcome Center. The Festival Tasting Experiences are within walking distance from the hotel. Dinners and Events take place throughout Atlanta. The Loews offers guests a premier luxury hotel experience designed to provide both comfort and value. Boasting a long list of convenient amenities, Loews Atlanta Hotel is the most accommodating of all nearby lodging options.


2016 Advisory Council The Atlanta Food & Wine Festival boasts a roster of the South’s best talent. From James Beard award-‐winning Chefs and legendary beverage distillers to celebrated sommeliers and cutting-‐edge mixologists, the Festival engages more than 250 epicurean superstars, including an 83-‐person Advisory Council.

ALABAMA David Bancroft Eric Bennett Chris Lilly Rob McDaniel

ARKANSAS Mark Abernathy Rob Nelson

DISTRICT OF COLUMBIA Scott Drewno Jeremiah Langhorne

FLORIDA Greg Baker Andrew McNamara, MS James Petrakis

GEORGIA Billy Allin Justin Amick Tiffanie Barriere Greg Best Paul Calvert Eric Crane, CWE Olivier Gaupin, MCF Kevin Gillespie Gina Hopkins Linton Hopkins Gerry Klaskala Michael McNeill, MS Duane Nutter Kevin Ouzts Anne Quatrano Kevin Rathbun Todd Richards Steven Satterfield

KENTUCKY Jeremy Ashby Scott Harper, MS, CWE Ouita Michel Annie Pettry Ryan Rogers Julian Van Winkle

LOUISIANA Cory Bahr Neal Bodenheimer Justin Devillier Kelly Fields Michael Gulotta Brian Landry Ryan Prewitt Alon Shaya

MARYLAND Julie Dalton, CWE

MISSISSIPPI Vishwesh Bhatt John Currence Derek Emerson

NORTH CAROLINA Colin Bedford Justin Burdett Ashley Christensen Scott Crawford Gary Crunkleton Fred Dexheimer, MS Andrea Reusing Jacob Sessions Bill Smith

SOUTH CAROLINA Jeremiah Bacon Sean Brock Frank Lee Matt Lee Ted Lee Brooks Reitz Heidi Trull Brandon Velie

TENNESSEE Matt Bolus Kelly English Sarah Gavigan Erik Neil Michael Hudman Andrew Ticer Karl Worley

TEXAS Devon Broglie, MS Bryan Caswell Craig Collins, MS Steve McHugh June Rodil, MS Braden Wages Yasmin Wages

VIRGINIA Bartholomew Broadbent Lee Gregory David Guas Travis Milton Todd Thrasher


Meet our Guests

TOTAL ATTENDEES 9,857 Georgia 69% 13% from outside metro ATL (Athens, August, Savannah, etc.)

National 13% from 22+ states Regional 18% visitors from every Southeastern state Int’l <1% Belgium, Bermuda, Canada, Chile, Mexico, United Kingdom AFFLUENT & EDUCATED TICKET LEVELS ($45 to $2000)

Median Age 46 years $45 to $300 • Dinners & Events College Grads 80.5% $100 • Tasting Tents

Avg. HHI $100k+ 71% $190 • Day Passes $585 • 3-‐Day Passes $725 • Connoisseur Pass $2,000 • Connoisseur 3-‐Day Pass


The Buzz

“..the Atlanta Food & Wine Festival has serious charm and foodie chops.”

– FoodTravel.About.com “The Atlanta Food & Wine Festival is one of the highlights of our culinary calendar.”

– The Local Palate “Whether you’re an obsessive Food Network devotee, an avid home cook, an in-‐the-‐know foodie, a server, a chef or simply a person who loves to eat, drink and be merry, this sprawling annual Fest has it all.”

– USAToday “AF&WF shouldn't even be called a festival, it should be called an experience.”

– WaitingOnMartha “…that's one of the great things about an event like the annual Atlanta Food & Wine Festival -‐ it brings in culinary talent from all over the South.”

– Zagat “This afternoon’s Tasting Tents were on tap to feature both traditional and innovative Southern cuisine and drink… In trying to taste the best of what the South has to offer this weekend, the size of my stomach might be my biggest challenge this weekend.”

– The Daily Meal festival quick bite:

More than 155 local, regional and national press attended

the 2015 Festival.

EARNED MEDIA PROMOTIONAL MEDIA ONSITE MEDIA as of 7.15.15

7.8 million total circulation 5.8 million print/online

1.97 million TV 23.4 million total circulation

with PR value

49 million total audience Print • Billboards

Online Advertisements & Banners • e-‐Blasts

TV & Radio

40 National Media Outlets including CNN • Food Republic

Paste Magazine • Southern Living SORTED Food/Today Show • The Daily Meal • Time Inc. • Zagat, etc.


Digital Media

FACEBOOK 37, 507 Likes

TWITTER 13,500 Followers

INSTAGRAM 5,068 Followers

WEBSITE redesign launched March 18, 2016

FOLLOW US! #AFWF16

#KnowTheSouth


AF&WF FOUNDATION

The AF&WF Foundation was created to invest certain proceeds from the Festival in nonprofit partners focused on:

FESTIVAL FOOTPRINTThe Festival takes a number of actions to minimize its environmental footprint, including:

Southern culture & history Consumer access to locally- and sustainably-grown foods

Scholarships & improving the culinary industry

Recycling in classrooms and Tasting Tents

Providing composting stations in the Tasting Tents and

food-prep kitchens

Utilizing eco-friendly, disposable containers and dishware in classes, Tasting Tents and evening events

GIVING SNAPSHOT

• Atlanta Community Food Bank• Atlanta History Center• Bridging Culinary Awareness• Charleston Wine + Food Festival• Chefs Move• Common Threads – South Florida• Conservation through Arts (Arts Memphis & Ducks Unlimited)

• Edna Lewis Foundation• James Beard Foundation• Jones Valley Urban Farm• Les Dames d’Escoffier GA Chapter• Memphis Farmers Market• Oxford American• Peachtree Road Farmers Market• SEEDS

• Share Our Strength – Atlanta, Boston, D.C., Palm Beach, San Francisco, Wilmington• Slow Food USA Georgia Chapter • Taste of the NFL• The Giving Kitchen• The TTC Foundation• Urban Jungle

Since its start, the Festival has donated cash and/or in-kind tickets to a variety of charities, including but not limited to:

2011

$150,000 in donated tickets

1 service project

2012


$15,000 in cash gifts

2013


$20,000 in cash gifts

2014

$55,000in donated tickets

$20,000in cash gifts

2015

$45,000in donated tickets

$5,000in cash gifts

Launch of the AF&WF Foundation

Community


Save the Date

KEY DATES

F E S T I V A L T I C K E T I N G Friday, March 18: Tickets on Sale

Friday, April 15: Early Bird Ticketing Closes

F E S T I V A L M E D I A C R E D E N T I A L S Friday, March 18: Media Credentialing Opens Online Friday, May 13: Festival Media Credentials Close

F E S T I V A L W E B S I T E

Friday, March 18: 2016 Website Launch

INTERVIEWS & INFORMATION

The Festival Co-‐Founders, Advisory Council and Tasting Tent participants are all available for

interviews.

Please let us know and we will connect you to the correct contact or publicist. For bios, Festival

information or questions related to media credentialing contact 360 Media, Inc. at the

number below.

FESTIVAL IMAGES 360 Media has access to approved Festival photograph. To gain gallery access, email

[email protected] and we will provide you with access to the images. You will be able to download

your choice of high resolution images.

Photo credit is required for usage: AF&WF/Rafterman Photography

FESTIVAL PR CONTACTS Contact us for more Festival information,

photography, credential questions and more.

TARA MURPHY & KATHERINE JOHNSON 360 Media, Inc. P: 404-‐577-‐8686

E: [email protected]

F E S T I V A L W E E K E N D


media guided tour · digital media ! facebook 37,0507!likes! twitter 13,500!followers instagram...

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