media guide 2018 - weekly toyo keizai · 2018. 3. 16. · media scale 3 searched by google...
TRANSCRIPT
TOYO KEIZAI ONLINE
MEDIA GUIDE 2018
1
Media Data
OYO KEIZAI ONLINE is the most popular andfresh economic news site in Japan operatedby Toyokeizai, Inc. which publishes the WeeklyT
Toyo Keizai, a weekly magazine that boasts over 120 years of history.
It covers domestic and international topics ranging from business and investments to self-development and lifestyles with more than 100 staff writers and article contributors and has established its reputation in the corporate analysis by the staff writers in particular.
It surpasses others in the news sites operated by business magazines with 265 million page views and 38 million unique users, and its articles are frequently shared on SNS.
The readers range from the top management to the ambitious and innovative business persons working at the frontline. They lead full personal, as well as business, lives and their average annual household income is over $90,000.
http://toyokeizai.net/
Weekly Toyo Keizai
2
Media Scale
3Searched by Google Analytics
Since the renewal of Toyo Keizai Online in November 2012, the numbers of unique browsers (UB) and page views (PV) have been growing, and we are now the No.1 business magazine media in Japan.Our strengths lie in the categories of business, politics, and economics, but our readership ranges from young people to corporate chairpersons and presidents.
PV UB
Oct
2016 2017
Nov Dec Jan Feb Mar Jun Jul Aug Sep OctApr
37,922,207 UB
265,445,264 PV
Oct 2017
May
User Profile
4
39 years old
Living in big city
College graduate
Married
Dual income
Have kidsOwn home
Have car
Around 1,000
employees
Manufacturing company
Section/
department
chief level
Have many chances
Domestic and abroad
Business trips
About
$210,600Financial assets
Interested in
gold and
global investments
Several times
a year
Vacations(domestic
and abroad)
Interests
Fashion and
watches
40.1% are
Femalereaders
Target:1,000 persons who have a job and read Toyo Keizai OnlinePeriod: March 6-8, 2017Source: Web questionnaire by Rakuten Research
【Survey information】
User Profile: General Information
Gender
Male
Female
Age
25 - 34
35 - 44
45 - 54
Average 39 years
65+18 - 2455 - 64
Occupation Average household income
US$1=100 yen
Under $50,000
Average$101,300
$50,000 – $100,000
$100,000 – $150,000
$150,000 – $200,000
$200,000 – $500,000
$500,000 – $1,000,000
Over $1,000,000 No answer
18.0(%)10.04.0 8.02.0 12.0 14.0 16.0
Manufacturing
Service
Information system
Education
Medical
Finance
Purchasing, Distribution
Sales
Construction
Real estate
Transport
Insurance
Welfare
Infrastructure
16.8%
8.6%
8.4%
6.7%
5.0%
4.5%
4.4%
4.2%
4.1%
3.0%
2.6%
2.5%
2.2%
1.5%
5
User Profile: General Information
Position at workplace
Chairperson, president level
Staff member
Division
manager level
Department
manager level
Section chief,
senior staff level
Board member level
Other
English/Foreign languages
18.0(%)10.04.0 8.02.0 12.0 14.0 16.0
Have experience
of studying abroad
Use English for
business
Go abroad on business
trips
Have experience
of working abroad
Can use business
English
Have experience of living
abroad in childhood
Want to join foreign
section
16.1%
13.4%
12.6%
11.3%
10.1%
7.2%
6.1%
3.3%
Work with foreign section
or partner
Place of business trip
Hobby
60.0(%)40.020.0 30.010.0 50.0
Trip 52.8%
Outdoor 22.9%
Watching sport 23.9%
Shopping 23.9%
Eating out 27.4%
Driving, touring by
motorbike or bike33.8%
Watching movies
Internet
Reading books
41.1%
Listening to music 46.0%
44.0%
43.1%
Foreign
Domestic
China
United States
South Korea
Taiwan
Hong Kong
10.0 40.0(%)20.0 30.0
34.5%
27.4%
21.3%
16.4%
12.7%
Tokyo
Osaka
Aichi
Kanagawa
Fukuoka
20.0 60.0(%)40.0
46.3%
31.9%
17.3%
16.6%
12.7%
6
Ad
7
Advertising Menu: Display Ads
Ad
Rectangle Ads
The rectangular ad is displayed in a conspicuous position to catch the attention of viewers.
Display Position Period Impressions Fee(w/o tax) Size
PC rectangle RotationTop page
Article pagesFrom 1 week 500,000 imp ¥1,000,000 Width 300 × Height 250px
Smartphone rectangle
Rotation Article pages From 1 week 500,000 imp ¥1,000,000 Width 300 × Height 250px
Ad
8
Advertising Menu: Display Ads
Targeted Rectangular Ads
It is possible to target rectangular ads only at specific viewers.
Ad
Display Position Period Impressions Fee(w/o tax) Size
Target by category
RotationTop page
Article pagesFrom 1 week 500,000 imp ¥1,300,000 Width 300 × Height 250px
Target bysegment
Rotation Article pages From 1 week 500,000 imp ¥1,300,000 Width 300 × Height 250px
AdAd
9
Display on upper part
both TOP page and
Article page
Top page Article page
Advertising Menu: Display Ads
Smartphone Top Panel
Your ad occupies the most conspicuous position on the smartphone page.
Display Position Period Impressions Fee(w/o tax) Size
SmartphoneTop panel
RotationTop page
Article pagesFrom 1 week 1,000,000 imp ¥2,000,000 Width 320 × Height 100px
10
PC top page
Still image ad
PC article page
Still image ad Video ad
Smartphone article page
Video ad
Advertising Menu: Rich Ads
Billboard
The placement of a still image or video in the most conspicuous position ensures a big impact.
Display Position Period Impressions Fee(w/o tax) Size
PC still image RotationTop page
Article pagesFrom 1 week 200,000 imp ¥1,400,000 Width 970 × Height 250px
PC still image &video
Rotation Article pages From 1 week 200,000 imp ¥1,600,000Still image
Width 300 × Height 250px
Smartphonevideo
Rotation Article pages From 1 week 200,000 imp ¥1,400,000 Width 320 × Height 180px
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Advertising Menu: Rich Ads
PC Double Rectangle
These ads are double the size of normal rectangular ads.
Top page Article page
AdAd
Display Position Period Impressions Fee(w/o tax) Size
PC DoubleRectangle
RotationTop page
Article pagesFrom 1 week 500,000 imp ¥1,250,000 Width 300 × Height 500px
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Video ad
Advertising Menu: Rich Ads
Smartphone InRead Video Ads
InRead video ads are displayed within an article.
Display Position Period Impressions Fee(w/o tax) Size
SmartphoneInRead ad
Within 15-30
secondsArticle pages From 4 weeks 500,000 view ¥2,000,000 Width 640 × Height 360px
13
Display Position Period Impressions Fee(w/o tax) Size
PC InRead adWithin 15-30
secondsArticle pages From 4 weeks 500,000 view ¥2,000,000 Width 640 × Height 360px
Advertising Menu: Rich Ads
PC InRead Video Ads
InRead video ads are displayed within an article.
Video ad
14
Advertising Menu: Rich Ads
Smartphone Interstitial Ads
Interstitial ads are displayed at the time of accessing the top page.
Display Position Period Impressions Fee(w/o tax) Size
Smartphone Interstitial Ads
Within 5 seconds
Top page From 1 week 100,000 imp ¥1,000,000 Width 320 × Height 404px
Ad
15
Advertising Menu: Rich Ads
PC Interstitial Ads
Interstitial ads are displayed at the time of accessing the top page.
Ad
Display Position Period Impressions Fee(w/o tax) Size
PC interstitial ads
Within 15 seconds
Top page From 1 week 150,000 imp ¥1,500,000 Width 640 × Height 480px
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