Media Evaluation‘Are You Gonna Go My Way?’

Laura Heath

In what does you media product use, develop or Challenge forms and conventions of real media products?

• For my overall project I chose to do a music video of the rock song ‘Are You Gonna Go My Way?’ It follows the principles of Goodwin

• In relation to my chosen genre I decided to focus more on a performance based video than a narrative.

• Like most rock genre Music videos, they do not take music videos to seriously, which is what I have tried to construct with my music video.

• I went against the conventions by display very little/no narrative to my music video, I decided I did not want a narrative based on and went for a performance based music video. With a few shots of my friends added in to break up the music video.

• I followed Goodwin's theory in relation to the close ups of the band members to try and promote the bands image and multiple members, this was to ensure maximum coverage so the audience knew who they were.

• For Music to Visuals, I used my editing to try and measure that up with the timing of the drums to the flashing of lights. This was to increase the drama of the video.

• I also went against the traditional conventions by having a mixed band particularly with a female drummer, as this is an rare occurrence.

How effective is the combination of your main product and ancillary texts?

• I think overall that the combination of both my main product and ancillary texts is overall effective. I have tried to get the image across of not taking things seriously.

• Which is important with the bands overall image as I wanted them to come across as being young school kids not caring and just having fun with music.

• I linked this through the visual style of my poster and digipak, when I showed some video clips of my friend having fun, along with the band members enjoying what they were playing.

• I also stuck with the same black and white overall colour scheme for pictures as it creates an old school ‘home video’ can of vibe, referring to the do it yourself attitude of the punk rock era.

• I also used a lot of referencing to the doodles in both my digipak and poster again trying to portraying the overall image of the band of young school kids just having fun.

PosterColours: Yellow, Blue and text referring to the bands logo colours.

Album Title: Referring to the overall creation of the bands image trying to portray them as teenagers who are just having fun with music.

Doodles and edits on the Picture: Referring them to being school kids and again their overall image of just having fun.

Tagline: ‘Not to be taken seriously’ is trying to reinforce the overall image effectively.

Poster they are holding: Reference to one of the shots in the music video, and reference to child rebellion against the institution, (criminal plague.’

DigipakLogo: Multiple displays for the band logo to promote the band.

Doodles and edits on the Picture: Referring them to being school kids and again their overall image of just having fun, and to show continuity for the poster and digipak.

Picture of a classroom: Referring to the school image and referencing of the black and white which links back to the main product.

Colours: All colours refer to the bands logo and main product.

What have you learned from you audience feedback?

• At the beginning of this project I was worried about creating a non-performance based piece as it does not follow traditional conventions. Upon receiving feedback on many occasions I have tried to take the feedback into consideration and to effectively adapt my music video, to display the bands image better and to make sure my music video flows with ease according to the genre characteristics with Goodwin's theory.

• The feedback on my last showing was promising, I only had subtle changes and additions to make on all three of my final products. For example on my digipack I needed to include, the website address, spines, and they copyright information. I was also told to change the blurred effect on the main picture of my poster and to instead put sticky tape on it to give the overall effect that it was created by teenagers and to give it an more edgy look.

• However for my music video I had to add some cut away just to give the video more definition and a variation of different shots .

• However I am overall happy with my completed piece as it displays the overall message that I want and the identity of the band.

How did you use new media technologies in the construction and research, planning and evaluation?

New Media in Research:• For my overall research I used YouTube a lot to research the codes and conventions of multiple genre’s music video whilst

compiling my research on Blogger making it easily assessable when I started the construction of my overall project.

Construction:• For the construction of my music video I used a lot of new media, to edit my music video unlike the other groups I used

Sony Vegas Movie Studio HD, as it is a programme I am familiar with and know how to create different effects as I have used it many times before and have experimented with it.

• For this music video I used the school band which meant it would of been easier to record their version of the song rather than use the artists version, so I used Two stereo microphones and recording machine to record their version of the song as an MP3, this meant I could adjust the balance of each part to how I wanted it to sound.

• For my Poster and Digipak I used 2 programmes, Adobe Photo Elements and Macromedia Fireworks 8, one used for the digipak and the other used for the poster, this was easier and Adobe had the required effects I wanted for my digipak where it didn't for my poster.

Evaluation:For my evaluation I posted my music video link on Facebook for others to comment soI could gain accurate feedback.I have also used slide share and power pointTo create this overall evaluation.