media engl 2018 a4 - biospektrum · 2017-10-24 · media information 2018 · publication schedule...
TRANSCRIPT
in cooperation with
2018www.biospektrum.de
Media Information
MEDIA INFORMATION 2018 · TEAM
f. l. t. r.: Dr. Christine SchreiberDr. Brigitte TrageserDr. Claudia Ludy
The BIOspektrum editorial office:
BIOspektrumSpringer-Verlag GmbH/Springer SpektrumTiergartenstraße 17D-69121 HeidelbergPhone: +49 (62 21) 4878043Fax: +49 (62 21) 48768043email: [email protected]
The top-ad advertising team:
top-ad Bernd Beutel Schlossergässchen 10D-69469 WeinheimPhone: +49 (62 01) 290 92-0Fax: +49 (62 01) 290 92-20email: [email protected]
f. l. t. r.: Bernd BeutelSusanne BeutelAndrea Heidelmann
MEDIA INFORMATION 2018 · PUBLICATION SCHEDULE
Issue Publication Deadline Specials Market Surveys/Topics Conferences/Eventsdate incl. list of producers
1 13.02.2018 18.01.2018 Liquid handling & Cell-based assays, Fluorescence DGPT-German Pharm-Tox-
Preliminary Sample preparation microscopy, Natural materials, Summit, Göttingen,
report analytica circRNA, Systems biology, 26.02.-01.03.2018Microbiology
Mosbacher Kolloquium, 22.03.–24.03.2018
2 28.03.2018 28.02.2018 Protein analytics Genetic engineering, Biomarkers, analytica, München,
Fair issue Enzyme catalysis, Biotechnology, 10.04.–13.04.2018
analytica Coenzyme design, Laboratory
Bonus distribution medicine VAAM Annual Meeting, Wolfsburg, 15.04.–18.04.2018
Deutsche Biotechnologietage, Berlin, 18.04.–19.04.2018
3 15.05.2018 17.04.2018 High content Market Survey: Flow ACHEMA, Frankfurt,
Fair issue imaging Cytometry 11.06.–15.06.2018
ACHEMA Bioreactors, Signal transduction,
Bonus distribution Genome sequencing, Nanobodies, Mikrobiome
4 21.06.2018 23.05.2018 Cell biology – Protein engineering, Protein Cell analytics design, Biotechnological
syntheses, Human genetics, Cell signalling
5 04.09.2018 07.08.2018 Lab automation Molecular microbiology, Basel Life, Basel,
Bonus distribution Membrane transport, Liquid 12.09.–14.09.2018biopsy, CRISPR-Cas, PCR, Molecular diagnostics
6 04.10.2018 06.09.2018 PCR & qPCR Market Survey: Microplate Medica, Reader 12.11.–15.11.2018Epigenetics, Synthetical ribo-switches, Lab-on-a-chip, Big data, Genome screening
7 20.11.2018 23.10.2018 Genome editing Light-induced gene expression, Bioplastics, Single-cell analytics, Extremophiles, Cell culture
MEDIA INFORMATION 2018 · RATE CARD #24
Valid from October 1, 20171 Back Format
210 mm (width) x 297 mm (height), DIN A4
2 Type Area
180 mm x 260 mmNumber of columns: 3 columns at 58 mm each or 4 columns at42.5 mm each
3 Print process, binding, mechanical data
Offset printing, adhesive binding, bleed 3 mm. Our printing officeproduces with Ctp (Computer to Plate).
4 Publishing Dates
7 issues/yearPublishing dates and deadlines: please see publication schedule
5 Advertising Department
Phone: +49 (6201) 2 90 92-0Fax: +49 (6201) 2 90 92-20email: [email protected]
www.top-ad-online.de
6 Terms of Payment
2% discount on payments made within 10 days net within 30 days from date of invoiceUSt.Ident.-No. (VAT-ID) DE 170 864101
7 Advertising Formats and Rates in 5
Format Width x Height in mm Basic rate b/w
1/1 page 180 x 260 1 4,790.–Junior page 135 x 190 1 2,600.–1/2 page 90 x 260 or 1 2,510.–
180 x 1301/3 page 60 x 260 or 1 1,770.–
180 x 851/4 page 90 x 130 or 1 1,470.–
180 x 651/6 page 60 x 130 or 1 970.–
180 x 401/8 page 90 x 65 or 1 740.–
180 x 33
Millimeter price for 1 column (58 mm) 1 5.50for recommendation ads
8 Special Placement
2nd and 4th cover page 1 4,970.–
Advertising lines, max. 2 per issue (no discount possible)4 x 1/1 page, 4-colour, consecutively 1 12,500.–6 x 1/1 page, 4-colour, consecutively 1 17,000.–
Banderole 1 6,700.–plus technical costs (no discount and 1 2,000.–no deduction of agency commission)
9 Colour Surcharge (no discount)
Charge per colour (Euro Scale) 1 390.–Charge per 4-colour advertisement 1 1,100.–Charge per 4-colour advertisement 1/4 page 1 780.–and smallerSpecial colour 1 700.–
(A special colour that can be printed from a 4-colour print will becharged 1 390.– according to the Euro Scale)
10 Surcharge for Special Formats
For Bleed Formats (no discount) 1 220.–
Sizes (width x height) for bleeds ads (including 3 mm bleed):1/1 page 216 x 303 mm1/2 page horizontal 216 x 151 mm1/2 page vertical 105 x 303 mm1/3 page vertical 73 x 303 mm1/3 page horizontal 216 x 102 mm
11 Rates for Recruitment and Congress Ads
Vacancies per mm (per column 45 mm) 1 3.–Positions wanted per mm (per column 45 mm) 1 1.50Box number charge 1 7.–
Special sizes and rates (width x height in mm):1/1 page b/w vertical 180 x 260 1 2,500.–1/2 page b/w vertical 90 x 260 or 1 1,250.–1/2 page b/w horizontal 180 x 1301/4 page b/w vertical 90 x 130 1 625.–
Recruitment ads will be published free of charge on our websitewww.biospektrum.de on the publication date of our print issue.
The following special rates apply for individual members of thescientific societies GBM, GfG, DGPT and VAAM:Vacancies 1 55.–Positions wanted 1 10.–
12 Discounts
Within 12 months on b/w rates:
Series Discount: Quantity Discounts:from 3 inserts onwards = 5% from 2 pages onwards = 5%from 6 inserts onwards = 10% from 4 pages onwards = 10%from 9 inserts onwards = 15% from 6 pages onwards = 15%from 12 inserts onwards = 20% from 8 pages onwards = 20%
13 Bound Inserts
2-page (DIN A4) 1 4,670.–4-page (2 x DIN A4) 1 6,110.–
2-page inserts should be delivered untrimmed, 4-page inserts foldedand untrimmed. Paper weight must not exceed 135 g. Technicaldetails will be disclosed when placing the order. Regardless of thelength, one insert will count as one ad. Quantity discounts are available.
14 Loose Inserts (no discount)
up to 25 g (incl. postal charges) 1 5,100.–up to 50 g (incl. postal charges) 1 5,910.–
Sending a sample is required before order acceptance.
15 Postal Adress for Bound and Loose Inserts
Please send bound and loose inserts to our printer. After placingyour order we will let you know the delivery period and the addressfor shipment.
Advertising Rates #11 valid from October 1, 2017
1 Head banner
Headbanner 250 x 75 PixelComplete Package 1 870.–On the following sites: Startseite, Nachrichten, Aktuelle Ausgabe, Leseprobe, Archiv, Jahresregister, Gesellschaften, Editorial Board, Stellen, Termine, Special, Marktübersichten
2 Banner
Banner 200 x 75 PixelComplete Package 1 870.–On the following sites: Startseite, Nachrichten, Aktuelle Ausgabe, Leseprobe, Archiv, Jahresregister, Gesellschaften, Editorial Board, Stellen, Termine, Special, Marktübersichten
3 Discounts
From annual turnover 1 2,000.–: 5 %From annual turnover 1 5,000.–: 10 %From annual turnover 1 10,000.–: 15 %From annual turnover 1 15,000.–: 20 %
4 Recruitment ads (no discount)
text ads free of chargeads with frame and logo (PDF-file: max. 60 kB) 1 150.–/month
5 Deadlines and file delivery (button, banner)
All banners and buttons can only be charged monthly. Advertise -ment data, including a corresponding weblink, are required oneweek before the publishing date. Please send the data to [email protected].
6 Document format
jpg, gifmax. data size: 220 KBHeadbanner: 250 x 75 pixelBanner: 200 x 75 pixel
7 Documents for recruitment ads
Please send your free text ad to [email protected]. Themax. format of a PDF ad is DIN A4 with a max. file size of 60 KB.If you would like to place an ad in PDF format, please contactBernd Beutel from top-ad.
MEDIA INFORMATION 2018 · BIOspektrum ONLINE
www.biospektrum.dewww.biospektrum.de: A lively online portal
Our website BIOspektrum-online is freely accessible to a large extentin order to facilitate networking and usability for young academics.
Upon publication, all scientific articles from the print issue are madefreely available to society members with a personal login.
• BIOspektrum-online provides a space for banner advertising,weekly updated news, product descriptions (as a service forcompanies), and many services for scientists: an extensive calendarof scientific events running until 2018, job offers, a BIOspektrumarchive (1999–2010) incl. full-text search across all published articles– and of course all information concerning the journal and how tosubscribe.
• All BIOspektrum articles are available online in the scientific articledatabase SpringerLink (www.springerlink.com).
MEDIA INFORMATION 2018 · EDITORIAL OFFICE/PUBLISHER
1 Short Profile
BIOspektrum 2018
BIOspektrum is the leading journal of the publisher Springer Spektrum, a part of Springer Verlag Heidelberg.
From its creation in 1995, BIOspektrum has expanded increasing-ly. This positive evolution was further fueled by its relaunch in2006.
BIOspektrum is a scientific journal published in close cooperationwith a number of German scientific societies in the molecular biology field (GBM, VAAM, GfG and DGPT), and also partners withbiotechnological research organizations (BIO Deutschland) and thebiological umbrella organization VBIO.
As a members’ journal, BIOspektrum has immensely benefitedfrom these partnerships, and as a result, enjoys high acceptanceamong readers and a loyal target audience. Our authors are all out-standing scientists in their field.
Honored twice with the prize Professional journal of the year
From the jury statement:
“BIOspektrum combines high-levelcontent and aesthetics. It is clearlystructured and arouses the reader’scuriosity. Every section contains detailed scientific articles with excellent illustrations, shorter essays and news. The appealing layout and the typography are exemplary.
This is scientific content, written by scientists and for scientists,their institutions and companies, and feels enjoyable even to thenon-scientist.”
2 Memberships
–
3 Organ
GBM – German Society for Biochemistry and Molecular Biology,Frankfurt a. M.VAAM – Association for General and Applied Microbiology, LieskauGfG – German Genetics Society, KonstanzDGPT – German Society for experimental and clinical Pharmacologyand Toxicology, Mainz
4 Partners
VBIO – Association for Biology, Biological Sciences & Biomedicine inGermanyBIO Deutschland, Biotechnologie-Industrie-Organisation Deutsch-land e.V., Berlin
5 Published by
Springer Verlag GmbH
6 Editorial
BIOspektrumSpringer Verlag GmbH/Springer SpektrumTiergartenstraße 17D-69121 HeidelbergPhone: +49 (6221) 4878043Fax: +49 (6221) 48768043email: [email protected]
7 Advertising
top-ad Bernd BeutelSchlossergässchen 10D-69469 WeinheimPhone: +49 (6201) 290 92-0Fax: +49 (6201) 290 92-20email: [email protected]
8 Volume
Volume 24 (2018)Frequency of publication: 7 issues/year
9 Publisher
Springer Verlag GmbHTiergartenstraße 17, D-69121 Heidelberg
10 Phone
+49 (6221) 4870
11 Internet
www.biospektrum.de; www.springer.com
12 Dates and Topics
see publication schedule
13 Subscription Rates
Private suscribers (p. a.) 1 65.28Companies/libraries (p. a.) 1 181.50Students (p. a.) 1 25.42Single Issue 1 22.–All prices include value-added tax. Postage is included for privatesubscribers and students.
14 Analysis of Volume 2016 = 7 issues
Size: DIN A4Complete Edition: 782 pagesEditorial Content: 686 pages = 87.4 %Advertising: 96 pages = 12.6 %(thereof) recruitment ads: 2 pages(thereof) publisher ads: 21 pagesLoose Inserts: 28 units
15 Analysis of Editorial Content 2016 = 7 issues
Category:Cover pages/Table of contents/Editorial 28 pages = 4.1 %News 45 pages = 6.6 %Science 264 pages = 38.5 %Specials 50 pages = 7.3 %Methods and Applications 71 pages = 10.3 %Biotechnology 47 pages = 6.9 %Society news 154 pages = 22.4 %Career Opportunities 27 pages = 3.9 %
BIOspektrum is structured by the five categories Science, Methods and Applications, Society news, Biotechnology andCarrier Opportunities – each of these equipped with a broadvariety of highly relevant content. From the first to the last pagean informative and delightful overview of scientific topics through -out each issue. Ads will have optimum impact wherever placed.
FAC H M E D I U M D E S J A H R E S 2 0 0 9
Kategorie: Wissenschaft
D EKatego
R E S 2 0 0 9
MEDIA INFORMATION 2018 · CIRCULATION/DISTRIBUTION ANALYSIS
1 Circulation inspection
2 Circulation analysis
Copies per issue:3rd quarter of 2017
Printed copies 14,290
Distributed copies 14,275
Copies sold 11,066
Subscription copies 11,062
(thereof) Copies for society members 10,901
Other sales 4
Complimentary copies 3,209
(thereof) laid out on display 934
Number of display locations 5
Surplus/archive copies 15
BIOspektrum has the highest number of sold subscription copies of alllife science and biotechnology journals in Germany.
BIOspektrum is IVW-inspected – a seal of approval from the printinspectors.
3 Geographical Distribution
Federal Republic of Germany 90.5 % 12,913
Other countries 9.5 % 1,362
Distributed copies 14,275
The core readership of BIOspektrum is located in Germany. The copiesdistributed abroad are predominantly sold in Switzerland and Austria.
4 Industry Sectors
Fraction of distributed copies% Projection (ca.)
Pharmaceutical/Chemical Industry 12 % 1,713
Biotech/Life Science Industry 12 % 1,713
Research Laboratories/Institutes, Universities and Large Research Facilities 60 % 8,565
University Hospitals 5 % 714
Private service providers/Consulting 7 % 999
Other 4 % 571
Distributed copies 100 % 14,275
The typical core readers of BIOspektrum are life scientists and bio -technologists, among them approx. 30 % working in industry and approx.70 % working in academic research.
MEDIA INFORMATION 2018
About the BIOspektrum readers• Core readership: 70% scientists in universities and
research centers and 30% from relevant industries
• 97% would recommend BIOspektrum to a colleague ora friend
• 95% mention, that BIOspektrum provides concise andobjective information
• 69% cited product information provided in BIOspektrumas an important criterion
• 2 additional readers per issue
• above-average reading duration of 58 minutes per issue
• 79% of the readers make investment decisions or serveas consultants
• average investment budget per person for laboratoryinstruments and equipment is 85,000 Euros, plus addi-tional 59,000 Euros for laboratory consumables
• 92% of the respondents regularly use print journals andscientific magazines as a source of information
Source: Readership analysis by 250 telephone interviews(Random selection) conducted in 2014 by TNS Infratest(the most accepted media research institute In Germany).