media engl 2018 a4 - biospektrum · 2017-10-24 · media information 2018 · publication schedule...

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in cooperation with 2018 www.biospektrum.de Media Information MEDIA INFORMATION 2018 · TEAM f. l. t. r.: Dr. Christine Schreiber Dr. Brigitte Trageser Dr. Claudia Ludy The BIOspektrum editorial office: BIOspektrum Springer-Verlag GmbH/ Springer Spektrum Tiergartenstraße 17 D-69121 Heidelberg Phone: +49 (62 21) 4878043 Fax: +49 (62 21) 48768043 email: [email protected] The top-ad advertising team: top-ad Bernd Beutel Schlossergässchen 10 D-69469 Weinheim Phone: +49 (62 01) 290 92-0 Fax: +49 (62 01) 290 92-20 email: [email protected] www.top-ad-online.de f. l. t. r.: Bernd Beutel Susanne Beutel Andrea Heidelmann

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Page 1: Media engl 2018 A4 - BIOspektrum · 2017-10-24 · MEDIA INFORMATION 2018 · PUBLICATION SCHEDULE Issue Publication Deadline Specials Market Surveys/Topics Conferences/Events date

in cooperation with

2018www.biospektrum.de

Media Information

MEDIA INFORMATION 2018 · TEAM

f. l. t. r.: Dr. Christine SchreiberDr. Brigitte TrageserDr. Claudia Ludy

The BIOspektrum editorial office:

BIOspektrumSpringer-Verlag GmbH/Springer SpektrumTiergartenstraße 17D-69121 HeidelbergPhone: +49 (62 21) 4878043Fax: +49 (62 21) 48768043email: [email protected]

The top-ad advertising team:

top-ad Bernd Beutel Schlossergässchen 10D-69469 WeinheimPhone: +49 (62 01) 290 92-0Fax: +49 (62 01) 290 92-20email: [email protected]

f. l. t. r.: Bernd BeutelSusanne BeutelAndrea Heidelmann

Page 2: Media engl 2018 A4 - BIOspektrum · 2017-10-24 · MEDIA INFORMATION 2018 · PUBLICATION SCHEDULE Issue Publication Deadline Specials Market Surveys/Topics Conferences/Events date

MEDIA INFORMATION 2018 · PUBLICATION SCHEDULE

Issue Publication Deadline Specials Market Surveys/Topics Conferences/Eventsdate incl. list of producers

1 13.02.2018 18.01.2018 Liquid handling & Cell-based assays, Fluorescence DGPT-German Pharm-Tox-

Preliminary Sample preparation microscopy, Natural materials, Summit, Göttingen,

report analytica circRNA, Systems biology, 26.02.-01.03.2018Microbiology

Mosbacher Kolloquium, 22.03.–24.03.2018

2 28.03.2018 28.02.2018 Protein analytics Genetic engineering, Biomarkers, analytica, München,

Fair issue Enzyme catalysis, Biotechnology, 10.04.–13.04.2018

analytica Coenzyme design, Laboratory

Bonus distribution medicine VAAM Annual Meeting, Wolfsburg, 15.04.–18.04.2018

Deutsche Biotechnologietage, Berlin, 18.04.–19.04.2018

3 15.05.2018 17.04.2018 High content Market Survey: Flow ACHEMA, Frankfurt,

Fair issue imaging Cytometry 11.06.–15.06.2018

ACHEMA Bioreactors, Signal transduction,

Bonus distribution Genome sequencing, Nanobodies, Mikrobiome

4 21.06.2018 23.05.2018 Cell biology – Protein engineering, Protein Cell analytics design, Biotechnological

syntheses, Human genetics, Cell signalling

5 04.09.2018 07.08.2018 Lab automation Molecular microbiology, Basel Life, Basel,

Bonus distribution Membrane transport, Liquid 12.09.–14.09.2018biopsy, CRISPR-Cas, PCR, Molecular diagnostics

6 04.10.2018 06.09.2018 PCR & qPCR Market Survey: Microplate Medica, Reader 12.11.–15.11.2018Epigenetics, Synthetical ribo-switches, Lab-on-a-chip, Big data, Genome screening

7 20.11.2018 23.10.2018 Genome editing Light-induced gene expression, Bioplastics, Single-cell analytics, Extremophiles, Cell culture

Page 3: Media engl 2018 A4 - BIOspektrum · 2017-10-24 · MEDIA INFORMATION 2018 · PUBLICATION SCHEDULE Issue Publication Deadline Specials Market Surveys/Topics Conferences/Events date

MEDIA INFORMATION 2018 · RATE CARD #24

Valid from October 1, 20171 Back Format

210 mm (width) x 297 mm (height), DIN A4

2 Type Area

180 mm x 260 mmNumber of columns: 3 columns at 58 mm each or 4 columns at42.5 mm each

3 Print process, binding, mechanical data

Offset printing, adhesive binding, bleed 3 mm. Our printing officeproduces with Ctp (Computer to Plate).

4 Publishing Dates

7 issues/yearPublishing dates and deadlines: please see publication schedule

5 Advertising Department

Phone: +49 (6201) 2 90 92-0Fax: +49 (6201) 2 90 92-20email: [email protected]

www.top-ad-online.de

6 Terms of Payment

2% discount on payments made within 10 days net within 30 days from date of invoiceUSt.Ident.-No. (VAT-ID) DE 170 864101

7 Advertising Formats and Rates in 5

Format Width x Height in mm Basic rate b/w

1/1 page 180 x 260 1 4,790.–Junior page 135 x 190 1 2,600.–1/2 page 90 x 260 or 1 2,510.–

180 x 1301/3 page 60 x 260 or 1 1,770.–

180 x 851/4 page 90 x 130 or 1 1,470.–

180 x 651/6 page 60 x 130 or 1 970.–

180 x 401/8 page 90 x 65 or 1 740.–

180 x 33

Millimeter price for 1 column (58 mm) 1 5.50for recommendation ads

8 Special Placement

2nd and 4th cover page 1 4,970.–

Advertising lines, max. 2 per issue (no discount possible)4 x 1/1 page, 4-colour, consecutively 1 12,500.–6 x 1/1 page, 4-colour, consecutively 1 17,000.–

Banderole 1 6,700.–plus technical costs (no discount and 1 2,000.–no deduction of agency commission)

9 Colour Surcharge (no discount)

Charge per colour (Euro Scale) 1 390.–Charge per 4-colour advertisement 1 1,100.–Charge per 4-colour advertisement 1/4 page 1 780.–and smallerSpecial colour 1 700.–

(A special colour that can be printed from a 4-colour print will becharged 1 390.– according to the Euro Scale)

10 Surcharge for Special Formats

For Bleed Formats (no discount) 1 220.–

Sizes (width x height) for bleeds ads (including 3 mm bleed):1/1 page 216 x 303 mm1/2 page horizontal 216 x 151 mm1/2 page vertical 105 x 303 mm1/3 page vertical 73 x 303 mm1/3 page horizontal 216 x 102 mm

11 Rates for Recruitment and Congress Ads

Vacancies per mm (per column 45 mm) 1 3.–Positions wanted per mm (per column 45 mm) 1 1.50Box number charge 1 7.–

Special sizes and rates (width x height in mm):1/1 page b/w vertical 180 x 260 1 2,500.–1/2 page b/w vertical 90 x 260 or 1 1,250.–1/2 page b/w horizontal 180 x 1301/4 page b/w vertical 90 x 130 1 625.–

Recruitment ads will be published free of charge on our websitewww.biospektrum.de on the publication date of our print issue.

The following special rates apply for individual members of thescientific societies GBM, GfG, DGPT and VAAM:Vacancies 1 55.–Positions wanted 1 10.–

12 Discounts

Within 12 months on b/w rates:

Series Discount: Quantity Discounts:from 3 inserts onwards = 5% from 2 pages onwards = 5%from 6 inserts onwards = 10% from 4 pages onwards = 10%from 9 inserts onwards = 15% from 6 pages onwards = 15%from 12 inserts onwards = 20% from 8 pages onwards = 20%

13 Bound Inserts

2-page (DIN A4) 1 4,670.–4-page (2 x DIN A4) 1 6,110.–

2-page inserts should be delivered untrimmed, 4-page inserts foldedand untrimmed. Paper weight must not exceed 135 g. Technicaldetails will be disclosed when placing the order. Regardless of thelength, one insert will count as one ad. Quantity discounts are available.

14 Loose Inserts (no discount)

up to 25 g (incl. postal charges) 1 5,100.–up to 50 g (incl. postal charges) 1 5,910.–

Sending a sample is required before order acceptance.

15 Postal Adress for Bound and Loose Inserts

Please send bound and loose inserts to our printer. After placingyour order we will let you know the delivery period and the addressfor shipment.

Page 4: Media engl 2018 A4 - BIOspektrum · 2017-10-24 · MEDIA INFORMATION 2018 · PUBLICATION SCHEDULE Issue Publication Deadline Specials Market Surveys/Topics Conferences/Events date

Advertising Rates #11 valid from October 1, 2017

1 Head banner

Headbanner 250 x 75 PixelComplete Package 1 870.–On the following sites: Startseite, Nachrichten, Aktuelle Ausgabe, Leseprobe, Archiv, Jahresregister, Gesellschaften, Editorial Board, Stellen, Termine, Special, Marktübersichten

2 Banner

Banner 200 x 75 PixelComplete Package 1 870.–On the following sites: Startseite, Nachrichten, Aktuelle Ausgabe, Leseprobe, Archiv, Jahresregister, Gesellschaften, Editorial Board, Stellen, Termine, Special, Marktübersichten

3 Discounts

From annual turnover 1 2,000.–: 5 %From annual turnover 1 5,000.–: 10 %From annual turnover 1 10,000.–: 15 %From annual turnover 1 15,000.–: 20 %

4 Recruitment ads (no discount)

text ads free of chargeads with frame and logo (PDF-file: max. 60 kB) 1 150.–/month

5 Deadlines and file delivery (button, banner)

All banners and buttons can only be charged monthly. Advertise -ment data, including a corresponding weblink, are required oneweek before the publishing date. Please send the data to [email protected].

6 Document format

jpg, gifmax. data size: 220 KBHeadbanner: 250 x 75 pixelBanner: 200 x 75 pixel

7 Documents for recruitment ads

Please send your free text ad to [email protected]. Themax. format of a PDF ad is DIN A4 with a max. file size of 60 KB.If you would like to place an ad in PDF format, please contactBernd Beutel from top-ad.

MEDIA INFORMATION 2018 · BIOspektrum ONLINE

www.biospektrum.dewww.biospektrum.de: A lively online portal

Our website BIOspektrum-online is freely accessible to a large extentin order to facilitate networking and usability for young academics.

Upon publication, all scientific articles from the print issue are madefreely available to society members with a personal login.

• BIOspektrum-online provides a space for banner advertising,weekly updated news, product descriptions (as a service forcompanies), and many services for scientists: an extensive calendarof scientific events running until 2018, job offers, a BIOspektrumarchive (1999–2010) incl. full-text search across all published articles– and of course all information concerning the journal and how tosubscribe.

• All BIOspektrum articles are available online in the scientific articledatabase SpringerLink (www.springerlink.com).

Page 5: Media engl 2018 A4 - BIOspektrum · 2017-10-24 · MEDIA INFORMATION 2018 · PUBLICATION SCHEDULE Issue Publication Deadline Specials Market Surveys/Topics Conferences/Events date

MEDIA INFORMATION 2018 · EDITORIAL OFFICE/PUBLISHER

1 Short Profile

BIOspektrum 2018

BIOspektrum is the leading journal of the publisher Springer Spektrum, a part of Springer Verlag Heidelberg.

From its creation in 1995, BIOspektrum has expanded increasing-ly. This positive evolution was further fueled by its relaunch in2006.

BIOspektrum is a scientific journal published in close cooperationwith a number of German scientific societies in the molecular biology field (GBM, VAAM, GfG and DGPT), and also partners withbiotechnological research organizations (BIO Deutschland) and thebiological umbrella organization VBIO.

As a members’ journal, BIOspektrum has immensely benefitedfrom these partnerships, and as a result, enjoys high acceptanceamong readers and a loyal target audience. Our authors are all out-standing scientists in their field.

Honored twice with the prize Professional journal of the year

From the jury statement:

“BIOspektrum combines high-levelcontent and aesthetics. It is clearlystructured and arouses the reader’scuriosity. Every section contains detailed scientific articles with excellent illustrations, shorter essays and news. The appealing layout and the typography are exemplary.

This is scientific content, written by scientists and for scientists,their institutions and companies, and feels enjoyable even to thenon-scientist.”

2 Memberships

3 Organ

GBM – German Society for Biochemistry and Molecular Biology,Frankfurt a. M.VAAM – Association for General and Applied Microbiology, LieskauGfG – German Genetics Society, KonstanzDGPT – German Society for experimental and clinical Pharmacologyand Toxicology, Mainz

4 Partners

VBIO – Association for Biology, Biological Sciences & Biomedicine inGermanyBIO Deutschland, Biotechnologie-Industrie-Organisation Deutsch-land e.V., Berlin

5 Published by

Springer Verlag GmbH

6 Editorial

BIOspektrumSpringer Verlag GmbH/Springer SpektrumTiergartenstraße 17D-69121 HeidelbergPhone: +49 (6221) 4878043Fax: +49 (6221) 48768043email: [email protected]

7 Advertising

top-ad Bernd BeutelSchlossergässchen 10D-69469 WeinheimPhone: +49 (6201) 290 92-0Fax: +49 (6201) 290 92-20email: [email protected]

8 Volume

Volume 24 (2018)Frequency of publication: 7 issues/year

9 Publisher

Springer Verlag GmbHTiergartenstraße 17, D-69121 Heidelberg

10 Phone

+49 (6221) 4870

11 Internet

www.biospektrum.de; www.springer.com

12 Dates and Topics

see publication schedule

13 Subscription Rates

Private suscribers (p. a.) 1 65.28Companies/libraries (p. a.) 1 181.50Students (p. a.) 1 25.42Single Issue 1 22.–All prices include value-added tax. Postage is included for privatesubscribers and students.

14 Analysis of Volume 2016 = 7 issues

Size: DIN A4Complete Edition: 782 pagesEditorial Content: 686 pages = 87.4 %Advertising: 96 pages = 12.6 %(thereof) recruitment ads: 2 pages(thereof) publisher ads: 21 pagesLoose Inserts: 28 units

15 Analysis of Editorial Content 2016 = 7 issues

Category:Cover pages/Table of contents/Editorial 28 pages = 4.1 %News 45 pages = 6.6 %Science 264 pages = 38.5 %Specials 50 pages = 7.3 %Methods and Applications 71 pages = 10.3 %Biotechnology 47 pages = 6.9 %Society news 154 pages = 22.4 %Career Opportunities 27 pages = 3.9 %

BIOspektrum is structured by the five categories Science, Methods and Applications, Society news, Biotechnology andCarrier Opportunities – each of these equipped with a broadvariety of highly relevant content. From the first to the last pagean informative and delightful overview of scientific topics through -out each issue. Ads will have optimum impact wherever placed.

FAC H M E D I U M D E S J A H R E S 2 0 0 9

Kategorie: Wissenschaft

D EKatego

R E S 2 0 0 9

Page 6: Media engl 2018 A4 - BIOspektrum · 2017-10-24 · MEDIA INFORMATION 2018 · PUBLICATION SCHEDULE Issue Publication Deadline Specials Market Surveys/Topics Conferences/Events date

MEDIA INFORMATION 2018 · CIRCULATION/DISTRIBUTION ANALYSIS

1 Circulation inspection

2 Circulation analysis

Copies per issue:3rd quarter of 2017

Printed copies 14,290

Distributed copies 14,275

Copies sold 11,066

Subscription copies 11,062

(thereof) Copies for society members 10,901

Other sales 4

Complimentary copies 3,209

(thereof) laid out on display 934

Number of display locations 5

Surplus/archive copies 15

BIOspektrum has the highest number of sold subscription copies of alllife science and biotechnology journals in Germany.

BIOspektrum is IVW-inspected – a seal of approval from the printinspectors.

3 Geographical Distribution

Federal Republic of Germany 90.5 % 12,913

Other countries 9.5 % 1,362

Distributed copies 14,275

The core readership of BIOspektrum is located in Germany. The copiesdistributed abroad are predominantly sold in Switzerland and Austria.

4 Industry Sectors

Fraction of distributed copies% Projection (ca.)

Pharmaceutical/Chemical Industry 12 % 1,713

Biotech/Life Science Industry 12 % 1,713

Research Laboratories/Institutes, Universities and Large Research Facilities 60 % 8,565

University Hospitals 5 % 714

Private service providers/Consulting 7 % 999

Other 4 % 571

Distributed copies 100 % 14,275

The typical core readers of BIOspektrum are life scientists and bio -technologists, among them approx. 30 % working in industry and approx.70 % working in academic research.

MEDIA INFORMATION 2018

About the BIOspektrum readers• Core readership: 70% scientists in universities and

research centers and 30% from relevant industries

• 97% would recommend BIOspektrum to a colleague ora friend

• 95% mention, that BIOspektrum provides concise andobjective information

• 69% cited product information provided in BIOspektrumas an important criterion

• 2 additional readers per issue

• above-average reading duration of 58 minutes per issue

• 79% of the readers make investment decisions or serveas consultants

• average investment budget per person for laboratoryinstruments and equipment is 85,000 Euros, plus addi-tional 59,000 Euros for laboratory consumables

• 92% of the respondents regularly use print journals andscientific magazines as a source of information

Source: Readership analysis by 250 telephone interviews(Random selection) conducted in 2014 by TNS Infratest(the most accepted media research institute In Germany).