media distribution
DESCRIPTION
gTRANSCRIPT
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Media Distribution
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Distributor
• Last hours- punk publishing collective originally formed from the punk magazine rancid news, should have an interest in the genre and content of my magazine. They also have a few other niche publications so have a background in advertising and distribution of less common genres that should be useful in increasing sales.
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• Do the dog- a small publisher with a magazine and various bands under its influence, does mixed genre music and relatively niche content, not much publishing power though with a limited collection of 1 http://www.dothedog.com/
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Who may advertise?
• Instrument sales people_ it’s a music magazine so potential customers are likely to read. Also featured musicians instrument of choice can influence interest in similar products http://www.fender.com/en-GB/
• clothing-_ in the punk style as there is a large fashion associated with it
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• Gig venues- an active music scene will mean people want to see favourite bands live http://www.lessthanjake.com/shows/
• Festivals
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Online presence
• Enters into another media perfect for advertising the magazine
• Wikipedia pages can give information on what the magazines about and regular content with no cost
• Facebook/myspace groups make it easy for people to add then get magazine information, also providing links to a possible website
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Online content +
• Increases the mass market• Means those who don’t want to go to
the shop can still view magazine content
• Advertising revenue massively boosted by net trafficking
• Multimedia content
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-
• Can reduce magazine sales• Time and money taken in setup of a
good well functioning website
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+/-
• overall proves to be worthwhile due to most revenue being from advertising
• Any magazine without online content these days suffers
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