media data 2020-2021 · the yomiuri group is a media conglomerate centered on the yomiuri shimbun....
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COPYRIGHT THE YOMIURI SHIMBUN
MEDIA DATA 2020-2021
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Our Brands and Strength
The Yomiuri Group is a media conglomerate centered on The Yomiuri Shimbun. The business activities of the conglomerate extend to various fields such as owning a profe ss ional baseball team and a musical orchestra, and managing commercial buildings in the city center of Tokyo. In addition, the conglomerate is actively engaged in contributing to society.
Founded in November 1874, The Yomiuri Shimbun is a national Japanese newspaper with a history spanning more than 140 years. It has the world’s largest circulation, which is listed in the Guinness World Records.
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Sports
Property
Art & Music
Digital
TV
©YOMIURI GIANTS
Yomiuri Group
The Yomiuri Shimbun (National Edition)
Circulation
Asahi5,579,3981,725,445
Nikkei2,333,0871,133,233■ Morning edition
■ Evening edition
Source:ABC(average Jan.-Jun,2019)
Tokyo Edition
Osaka Edition
Seibu Edition
Metropolitan area
Metropolitan area
Metropolitan area
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Yomiuri2,162,088
8,099,445
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The actual number of readers is much larger than the circulation.
12,908,65816.1%80,178,000 ×
*J-READ 2018 by Video Research Ltd.
The number of Japanese adults is an estimation counted by the rate of 15 to 74 years old respondents in the J-READ research.The daily reading rate is a weekly average of each day’s rate for people who responded “having read (not necessarily with a subscription) The Yomiuri Shimbun on the day”.
Yomiuri
Asahi 9,942,072
Nikkei 4,249,434
12,908,658
Daily Reading Rate
Daily Audience(National Edition Area)Daily
Daily AudienceJapanese Adults
Tokyo EditionCirculation
Evening edition Tokyo Metropolitan Area
4,382,202
1,338,747
1,300,407
Morning edition
Morning edition Tokyo Metropolitan Area
Evening edition
5,341,666
Source:ABC(average Jan.-Jun,2019)
8,201,934Yomiuri
Asahi 5,573,109
Nikkei 2,278,315
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Source:J-READ 2018
Daily Audience (Greater Tokyo Area)Daily
Metropolitan area
Osaka EditionCirculation
1,555,696
782,668
Morning edition
Morning edition Osaka Metropolitan Area
Evening edition
2,109,488
Source:ABC(average Jan.-Jun,2019)
2,475,446Yomiuri
Asahi 2,086,050
Nikkei 792,699
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(Source:J-READ 2018)
Daily Audience (Greater Osaka Area)Daily
Metropolitan area
Metropolitan area
Seibu EditionCirculation
355,119
40,673
Morning edition
Morning edition Seibu Metropolitan Area
Evening edition
648,291
852,544Yomiuri
Asahi 791,648
Nikkei 312,092
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Source:ABC(average Jan.-Jun,2019)
(Source:J-READ 2018)
Daily Audience (Kyushu Area)Daily
Reader Profile (Gender&Age)
■ Male 15-19
■ Female 15-19
■ Male 20s
■ Female 20s
■ Male 30s
■ Female 30s
■ Male 40s
■ Female 40s
■ Male 50s
■ Female 50s
■ Male 60s
■ Female 60s
Source:J-READ2018
3.2 7.1 8.6 10.5 8.1
Male 52.1% Female 47.9%
0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %
The Yomiuri Shimbun
All in national Japan survey
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■ Male 70-74
■ Female 70-74
2.4 4.6 7.4 10.2 9.1 13.3 5.1 1.8 3.1 6.7 10.2 8.5 12.0 5.6
9.0 3.5 3.1 6.8 8.3 10.2 8.0 9.4 4.0
Female 49.9%Male 50.1%
※Surveyed up to 74 years old
(n=15,100)
(n=87,178)
24.511.2
27.710.4
Reader Profile (Occupational)
■ Office worker/Researcher
■ Specialist/Freelance
■ Other
■ Sales/Service
■ Homemaker
■ Retired/Not working
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11.4
14.0
9.4
10.5
4.4
4.1
6.0
6.4
6.7
9.7
11.2
9.9
12.8
9.7
0 %
The Yomiuri Shimbun
All in national Japan survey
Source:J-READ2018
10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %
■ Corporate Exective/Management
■ Manual worker/Laborer
■ Student
(n=15,100)
(n=87,178)
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Reading Frequency in a Week(Morning Edition)
Approx. 80% read The Yomiuri Shimbun almost daily.
High 6 or more days a week
Middle 3 to 5 days a week
Low 1 to 2 days a week
Yomiuri (n=15,100)
77.4%
12.5%
10.1%
Asahi (n=12,180)
72.6%
15.3%
12.2%
Nikkei (n=6,003)
24.1%
24.8%
51.1%
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Source:J-READ2018
Asahi
C-Suite
Yomiuri Nikkei
General Manager/Managing Director
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Most reach to decision-makers
39,000 20,000 21,000(people)
20,000
40,000
AsahiYomiuri Nikkei
452,000 338,000 234,000(people)
200,000
400,000
Daily AudienceDaily
Source:J-READ2018
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Includes affluent consumers and investors
Annual Household Income more than 2 million JPY
Household Financial Assets more than 100 million JPY
AsahiYomiuri Nikkei
232,000 199,000 170,000(people)
100,000
200,000
AsahiYomiuri Nikkei
258,000 219,000 51,000(people)
100,000
200,000
Daily AudienceDaily
Source:J-READ2018
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Shows high performance in the tourism sector
Travel abroad at least twice a year Have traveled abroad for more thantwo weeks at least once
AsahiYomiuri Nikkei
478,000 328,000 306,000(people)
200,000
400,000
AsahiYomiuri Nikkei
2,969,000 2,764,000 1,594,000(people)
3,000,000
2,000,000
1,000,000
Daily AudienceDaily
Source:J-READ2018
Print Ad Space and Size
Center Spread510mm× 786mm(20.1〃× 30.9〃)
15 Full Columns (Full Page)
510mm× 379mm(20.1〃× 14.9〃)
7 Full Columns237mm× 379mm(9.3〃× 14.9〃)
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5 Full Columns (One Third Page)
168mm× 379mm(6.6〃× 14.9〃)
5 Half Columns168mm× 189mm(6.6〃× 7.4〃)
2 Half Columns66mm× 189mm(2.6〃× 7.4〃)
Quarter Page237mm× 189mm(9.3 〃× 7.4 〃)
Contact15
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Paris Advertising Office (Americas & EMEA )
32 Avenue de l'Opéra, 75002 Paris, FranceTe l : +33-1-42-33-13-39 Fax: +33-1-42-33-07-40E-mail: [email protected]
Bangkok Representative Office (APAC)
18th Fl., The Regent House, 183 Ratchdamri Rd., Lumpini, Pathumwan, Bangkok 10330, ThailandTe l : +66-2-254-3924Fax: +66-2-254-3925E-mail: [email protected]
Tokyo Headquarters1-7-1 Otemachi, Chiyoda-ku, Tokyo 100-8055, JapanE-mail: [email protected]