media culture: what makes a video go viral?

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Media Culture: Did you SEE that? Sept. 2014, Oklahoma Baptist University Holly Edgell, WCPO @hollyedgell Viral video: Why we watch & share

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This presentation was created for students in the Media & Culture class at Oklahoma Baptist University.

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Page 1: Media culture: What makes a video go viral?

Media Culture:

Did you SEE that?

Sept. 2014, Oklahoma Baptist University

Holly Edgell, WCPO @hollyedgell

Viral video: Why we watch & share

Page 2: Media culture: What makes a video go viral?

Have you ever….

Shared a “viral video?

What was it?

What made you want to share it?

Page 3: Media culture: What makes a video go viral?

About YouTubeMore than 1 billion unique users visit YouTube each month

Over 6 billion hours of video are watched each month on YouTube

100 hours of video are uploaded to YouTube every minute

80% of YouTube traffic comes from outside the US

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

Page 4: Media culture: What makes a video go viral?

What is culture anyway?

“the beliefs, customs, arts, etc., of a particular society, group, place, or time”

Merriam-Webster Dictionary

Page 5: Media culture: What makes a video go viral?

#LOL#YOLO

Page 6: Media culture: What makes a video go viral?

Viral Video

Why do videos go viral?