media coverage of your event: why it's so important and how to get it
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Media Coverage of Your Event:Why It’s Important and How to Get
Dan EllisonChief Administrative Officer
U.S. Police and Fire Championships
Steve SchellVice President of Sales
San Diego Sports Commission
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Media Attention…orAttention Media?
• Benefits of Media Exposure• How Media Coverage Can Conserve Your Budget Dollars
• How to Get Attention• Taking Care of the Media• Partnering with a CVB to Make Media Contacts
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Increasing Your Revenue
• Conserve you marketing dollars
• Attract sponsors
• Promote attendance
• Increase ticket sales
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How to Get AttentionNoteworthy speaker or
celebrity guest?
Topical or groundbreaking
focus?
Public invited? local chapter participating?
Unusual venue?
Compelling human interest
story?
Record breaking
attendance in the
destination?
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Taking Care of the Media
• Designate one person on the staff to be the media liaison
• Offer complimentary passes to events, including social functions.
• Provide a media room• VIP treatment
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How Your CVB Can Help You
BEAT THE DRUMS in Any Destination
• Provide a list of local media contact• Help you write and distribute press releases• Arrange interviews• Involve their PR and Marketing Departments• Help You Build a Media Plan
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Direct to the CVB ….one‐stop‐shop for planners:
•Planners easily search and compare meeting needs across multiple destinations.
•Planners save time and money submitting one FastTrackRFP to multiple destinations.
•Planners manage a single profile, check their histories and power shop at over 200 top cities.
Find Us Online
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Or meet destination sales professionals in person at…
• Washington, D.C. March 14th• Chicago May 8th
http://destinationsshowcase.com/
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Connect with over 880 destination experts to help you FIND just the right FIT…
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CMP CREDIT
• This session has been verified by CIC to qualify for continuing education credit. towards the CMP certification.
• Participation has earned you .50 Clock Hours (30 minutes) for CMP‐IS Domain: A. Strategic Planning
• We will send you an email following the webinar that will give you a link to print proof of your participation.
• Then you can simply list the course on your year‐end detail.
• Thank you for participating!